How popular isBostitch?
In September 2026, people searched for Bostitch by name about 30 times in New Zealand, a 25% decrease from the previous year. These searches made up 0.15% of all New Zealand air nailer brand searches, placing Bostitch seventh out of eight brands. When we asked both ChatGPT and Google AI Overviews about air nailer brands, Bostitch appeared in four of the five answers and was the fourth most recommended of the eight.
Bostitch is the seventh most searched of 8 competitors and the fourth most recommended in AI answers.
MakitaShare of searches 44.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
DeWaltShare of searches 24.2%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th
MilwaukeeShare of searches 14.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
HiKOKIShare of searches 9.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
BostitchShare of searches 0.15%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
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Top air nailer brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Bostitch was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Bostitch is the fourth most recommended of the eight.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Paslode4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Bostitch4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Makita3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- HiKOKI3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Senco3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- DeWalt1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Hitachi1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Milwaukee0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about air nailer brands
5 answers
Asked ChatGPT
“Which air nailer brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best air nailer brands in New Zealand?”
Asked ChatGPT
“What's the best air nailer brand in New Zealand for a workshop?”
Searched Google, AI Overview
“air nailer brands”
Searched Google, AI Overview
“best air nailer”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Which air nailer brands compete with Bostitch?
Share of searches by month for Makita, DeWalt, Milwaukee, HiKOKI, Senco, Paslode, Bostitch. The figures are in the table below the chart.
View monthly share of searches table
| Month | Makita | DeWalt | Milwaukee | HiKOKI | Senco | Paslode | Bostitch | Hitachi |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 43.7% | 24.1% | 12.6% | 9.4% | 4.2% | 5.7% | 0.23% | 0.06% |
| Nov 2025 | 39.6% | 31.2% | 12.8% | 8% | 4.6% | 3.7% | 0.1% | 0.05% |
| Dec 2025 | 46.8% | 26.6% | 13.1% | 7.3% | 3% | 3% | 0.18% | 0% |
| Jan 2026 | 47.7% | 26.7% | 11.3% | 7.8% | 3.1% | 3.1% | 0.19% | 0% |
| Feb 2026 | 44.9% | 25.9% | 12.9% | 7.1% | 5.3% | 3.5% | 0.12% | 0.06% |
| Mar 2026 | 43.1% | 25.8% | 13% | 8.6% | 5.1% | 4.1% | 0.17% | 0.06% |
| Apr 2026 | 46% | 25.8% | 13% | 7.6% | 3.7% | 3.6% | 0.25% | 0.06% |
| May 2026 | 43.7% | 24.9% | 15.5% | 7.2% | 5.1% | 3.4% | 0.12% | 0.06% |
| Jun 2026 | 40.5% | 28.2% | 14.8% | 8.5% | 3.9% | 3.8% | 0.16% | 0.05% |
| Jul 2026 | 43.5% | 25.1% | 15.1% | 9.2% | 3.4% | 3.4% | 0.17% | 0.06% |
| Aug 2026 | 38.5% | 25.3% | 19% | 9.5% | 4.5% | 3% | 0.2% | 0.05% |
| Sep 2026 | 44.1% | 24.2% | 14.3% | 9.5% | 4.3% | 3.5% | 0.15% | 0% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 44.1% | 9.1K | +19.7% | +5.6 points | |
| 2, held 2nd | 24.2% | 5K | 0% | -1.1 points | |
| 3, held 3rd | 14.3% | 3K | -21.3% | -4.7 points | |
| 4, held 4th | 9.5% | 2K | +5.3% | +0.1 points | |
| 5, held 5th | 4.3% | 880 | -1.1% | -0.2 points | |
| 6, held 6th | 3.5% | 720 | +22% | +0.5 points | |
| 7, held 7th | 0.15% | 30 | -25% | -0.1 points | |
| 8, held 8th | 0% | 0 | -100% | -0.1 points |
1.
Makita44.1%
Held 1st. 9.1K estimated branded searches, +19.7% vs prior month. Share +5.6 points.
2.
DeWalt24.2%
Held 2nd. 5K estimated branded searches, 0% vs prior month. Share -1.1 points.
14.3%
Held 3rd. 3K estimated branded searches, -21.3% vs prior month. Share -4.7 points.
4.
HiKOKI9.5%
Held 4th. 2K estimated branded searches, +5.3% vs prior month. Share +0.1 points.
5.
Senco4.3%
Held 5th. 880 estimated branded searches, -1.1% vs prior month. Share -0.2 points.
6.
Paslode3.5%
Held 6th. 720 estimated branded searches, +22% vs prior month. Share +0.5 points.
7.
Bostitch0.15%
Held 7th. 30 estimated branded searches, -25% vs prior month. Share -0.1 points.
8.
Hitachi0%
Held 8th. 0 estimated branded searches, -100% vs prior month. Share -0.1 points.
Compare popularity between Bostitch and its closest rivals
How has branded search demand for Bostitch changed in New Zealand over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Bostitch in New Zealand fell from 40 to 30.
- Across the 12 months ending September 2026, Bostitch’s share of searches among air nailer brands in New Zealand held steady, from 0.23% to 0.15%.
How did search popularity change for New Zealand air nailer brands in September 2026?
6 changes
In September 2026, Makita gained share of searches among air nailer brands in New Zealand, from 38.5% to 44.1%.
In September 2026, Milwaukee lost share of searches among air nailer brands in New Zealand, from 19% to 14.3%.
In September 2026, DeWalt lost share of searches among air nailer brands in New Zealand, from 25.3% to 24.2%.
HiKOKI’s share of searches among air nailer brands in New Zealand has gained ground for 3 months in a row, from 8.5% to 9.5% in September 2026.
Estimated monthly branded searches for Senco in New Zealand rose 20.5% over 12 measured months, from 730 to 880 in September 2026.
Estimated monthly branded searches for Hitachi in New Zealand fell 100% over 12 measured months, from 10 to 0 in September 2026.
How are Bostitch’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Bostitch’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- bostitch
Who owns Bostitch?
Bostitch is owned by Stanley Black & Decker. Brandwave does not track any other brands owned by Stanley Black & Decker.
Do you work for Bostitch? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Bostitch compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Air nailer brands | 7th of 8 | 0.15% | Shown above |
| Framing nail gun brands | 6th of 6 | 0.17% | Show ranking |
Is Bostitch your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.