Brandwave

How popular isBLUETTI?

In September 2026, people searched for BLUETTI by name about 3,170 times in New Zealand, a 64.2% increase from the previous year. These searches made up 41.4% of all New Zealand portable power station brand searches, placing BLUETTI second out of five brands. When we asked both ChatGPT and Google AI Overviews about portable power station brands, BLUETTI appeared in all answers and was the second most recommended of the five.

Search and AI answers in September 2026

BLUETTI is the second most searched of 5 competitors and the second most recommended in AI answers.

  1. EcoFlowShare of searches 45.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. BLUETTIShare of searches 41.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  3. Anker SOLIXShare of searches 8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  4. JackeryShare of searches 3.7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  5. Goal ZeroShare of searches 1.3%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
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Top portable power station brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, BLUETTI appeared in all five answers. BLUETTI is the second most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. EcoFlow1st
  2. BLUETTI2nd
  3. Anker SOLIX3rd
  4. Jackery4th
  5. Goal Zero5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • EcoFlow5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • BLUETTI5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Anker SOLIX3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Jackery2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Goal Zero1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about portable power station brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which portable power station brands compete with BLUETTI?

BLUETTI against portable power station brands in New Zealand, by month

Share of searches by month for EcoFlow, BLUETTI, Anker SOLIX, Jackery. The figures are in the table below the chart.

View monthly share of searches table
MonthEcoFlowBLUETTIAnker SOLIXJackeryGoal Zero
Oct 202561.4%28.5%2.4%5.2%2.7%
Nov 202561.3%29.7%3.3%3.6%2.1%
Dec 202555.3%35.2%2.8%3.9%2.7%
Jan 202653%36%3.5%5.3%2.2%
Feb 202658.6%30.5%3.9%4%3%
Mar 202651.7%33.5%8.6%4.1%2.1%
Apr 202648.7%39.4%6.2%3.9%1.8%
May 202653.2%32.1%7.5%5%2.2%
Jun 202650.3%36.3%6.1%5.4%1.8%
Jul 202649.7%37.8%5.8%5%1.7%
Aug 202643.5%43.5%7.5%3.7%1.8%
Sep 202645.6%41.4%8%3.7%1.3%

  1. 1.EcoFlow

    45.6%

    Moved from 2nd to 1st. 3.5K estimated branded searches, +20.3% vs prior month. Share +2.1 points.

  2. 2.BLUETTI

    41.4%

    Moved from 1st to 2nd. 3.2K estimated branded searches, +9.3% vs prior month. Share -2 points.

  3. 3.Anker SOLIX

    8%

    Held 3rd. 610 estimated branded searches, +22% vs prior month. Share +0.5 points.

  4. 4.Jackery

    3.7%

    Held 4th. 280 estimated branded searches, +12% vs prior month. Share -0.1 points.

  5. 5.Goal Zero

    1.3%

    Held 5th. 100 estimated branded searches, -16.7% vs prior month. Share -0.5 points.

Compare popularity between BLUETTI and its closest rivals

Every comparison with BLUETTI

5 comparisons

How has branded search demand for BLUETTI changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for BLUETTI in New Zealand rose from 1.9K to 3.2K.
  • Across the 12 months ending September 2026, BLUETTI’s share of searches among portable power station brands in New Zealand increased from 28.5% to 41.4%.
  • Across the 12 months ending September 2026, BLUETTI’s share of searches among portable power station brands in New Zealand peaked at 43.5% in August 2026 and was lowest at 28.5% in October 2025.

How did search popularity change for New Zealand portable power station brands in September 2026?

5 changes

  1. In September 2026, EcoFlow overtook BLUETTI to become the leader among portable power station brands in New Zealand, with 45.6% of the searches.

  2. In September 2026, BLUETTI lost share of searches among portable power station brands in New Zealand, from 43.5% to 41.4%.

  3. Jackery’s share of searches among portable power station brands in New Zealand has lost ground for 3 months in a row, from 5.4% to 3.7% in September 2026.

  4. Estimated monthly branded searches for Anker SOLIX in New Zealand rose 281.3% over 12 measured months, from 160 to 610 in September 2026.

  5. Estimated monthly branded searches for Goal Zero in New Zealand fell 44.4% over 12 measured months, from 180 to 100 in September 2026.

How are BLUETTI’s branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using BLUETTI’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • bluetti
  • bluetti battery
  • bluetti power bank
  • bluetti power station
  • bluetti solar generator
  • bluetti solar panels

Do you work for BLUETTI? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does BLUETTI compete?

BLUETTI is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Portable power station brands2nd of 541.4%Shown above
Solar generator brands2nd of 525.9%Show ranking
Creator with pink hair and a pink jacket

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