Brandwave

BLUETTI vs Goal Zero:Which is more popular by branded search in New Zealand?

In August 2026, BLUETTI had more branded searches than Goal Zero among portable power station brands in New Zealand. BLUETTI was estimated to have 3.8K branded searches compared to Goal Zero’s 200, and held a 34.5% Share of Search versus Goal Zero’s 1.8%.

Share of Search among portable power station brands in New Zealand in August 2026Which is more popular in search, BLUETTI or Goal Zero?
BLUETTI34.5%3.8K searches
vs
Goal Zero1.8%200 searches

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Which is more popular in search, BLUETTI or Goal Zero?

Compare the portable power station and solar generator brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

BLUETTI and Goal Zero among portable power station brands in New Zealand, by month

Share of Search by month for BLUETTI, Goal Zero. The figures are in the table below the chart.

View monthly share of search table
MonthEcoFlowBLUETTIAnker SOLIXJackeryGoal Zero
Oct 202569.1%22.2%2.4%3.9%2.3%
Nov 202568.7%22.9%3.5%3.1%1.8%
Dec 202567.1%24.9%2.7%3.1%2.3%
Jan 202662.8%27.4%3.5%4.2%2.1%
Feb 202667.1%23.5%3.8%3%2.6%
Mar 202662.9%24.7%7%3.5%1.8%
Apr 202660%29.2%5.8%3.3%1.8%
May 202665.3%22.8%6.5%3.6%1.8%
Jun 202661.6%26.4%5.6%4.7%1.7%
Jul 202659.3%28.9%5.9%4%1.9%
Aug 202653.4%34.5%6.9%3.4%1.8%
Sep 2026—————

How has the BLUETTI and Goal Zero comparison changed over the last 12 months?

How did search popularity change for New Zealand portable power station brands in August 2026?

  1. In August 2026, BLUETTI gained estimated Share of Search among portable power station brands in New Zealand, from 28.9% to 34.5%.

  2. Estimated monthly branded searches for Goal Zero in New Zealand fell 35.5% over 11 measured months, from 310 to 200 in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using BLUETTI’s and Goal Zero’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

BLUETTI

16 branded search terms

  • bluetti
  • bluetti ac200max
  • bluetti ac70
  • bluetti battery
  • bluetti eb3a
  • bluetti eb70
  • bluetti near me
  • bluetti new zealand
  • bluetti nz
  • bluetti portable power
  • bluetti portable powerstation
  • bluetti power bank
  • bluetti power station
  • bluetti solar generator
  • bluetti solar panels
  • bluettipower com

Goal Zero

13 branded search terms

  • goal zero
  • goal zero battery
  • goal zero near me
  • goal zero nz
  • goal zero portable power
  • goal zero power station
  • goal zero solar generator
  • goalzero
  • goalzero battery
  • goalzero com
  • goalzero nz
  • goalzero power station
  • goalzero solar generator

How the Brand Demand Index is measured

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