Brandwave

Portable power station brands in New Zealand:Which brands are most popular in search?

In August 2026, EcoFlow was the most searched among portable power station brands in New Zealand, with an estimated 5.8K branded searches and 53.4% estimated Share of Search within this set.

Share of Search, August 2026
  1. EcoFlow53.4%
  2. BLUETTI34.5%
  3. Anker SOLIX6.9%
  4. Jackery3.4%
  5. Goal Zero1.8%

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Share of SearchLeaderboard

Compare the portable power station and solar generator brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among portable power station brands in New Zealand, by month

Share of Search by month for EcoFlow, BLUETTI, Anker SOLIX, Jackery. The figures are in the table below the chart.

View monthly share of search table
MonthEcoFlowBLUETTIAnker SOLIXJackeryGoal Zero
Oct 202569.1%22.2%2.4%3.9%2.3%
Nov 202568.7%22.9%3.5%3.1%1.8%
Dec 202567.1%24.9%2.7%3.1%2.3%
Jan 202662.8%27.4%3.5%4.2%2.1%
Feb 202667.1%23.5%3.8%3%2.6%
Mar 202662.9%24.7%7%3.5%1.8%
Apr 202660%29.2%5.8%3.3%1.8%
May 202665.3%22.8%6.5%3.6%1.8%
Jun 202661.6%26.4%5.6%4.7%1.7%
Jul 202659.3%28.9%5.9%4%1.9%
Aug 202653.4%34.5%6.9%3.4%1.8%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.EcoFlow

    53.4%

    held 1st · 5.8K estimated branded searches · -1.7% vs prior month · -5.9 points

  2. 2.BLUETTI

    34.5%

    held 2nd · 3.8K estimated branded searches · +30.1% vs prior month · +5.6 points

  3. held 3rd · 750 estimated branded searches · +27.1% vs prior month · +1 points

  4. 4.Jackery

    3.4%

    held 4th · 370 estimated branded searches · -7.5% vs prior month · -0.6 points

  5. 5.Goal Zero

    1.8%

    held 5th · 200 estimated branded searches · +5.3% vs prior month · -0.1 points

Compare search popularity between leading brands

Which brand is most popular in search among portable power station brands in New Zealand?

In August 2026, EcoFlow was the most searched among portable power station brands in New Zealand, with an estimated 5.8K branded searches and 53.4% estimated Share of Search within this set. BLUETTI is in 2nd place, 18.9 percentage points behind at 34.5% Share of Search.

New Zealand portable power station brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
EcoFlow69.1% → 53.4%69.1%Oct 202553.4%Aug 20261st
BLUETTI22.2% → 34.5%34.5%Aug 202622.2%Oct 20252nd
Anker SOLIX2.4% → 6.9%7%Mar 20262.4%Oct 20254th → 3rd
Jackery3.9% → 3.4%4.7%Jun 20263%Feb 20263rd → 4th
Goal Zero2.3% → 1.8%2.6%Feb 20261.7%Jun 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, EcoFlow’s estimated Share of Search among portable power station brands in New Zealand decreased from 69.1% to 53.4%.
  • Across the 11 months ending August 2026, BLUETTI’s estimated Share of Search among portable power station brands in New Zealand increased from 22.2% to 34.5%.
  • Across the 11 months ending August 2026, Anker SOLIX’s estimated Share of Search among portable power station brands in New Zealand increased from 2.4% to 6.9%.
  • Across the 11 months ending August 2026, Jackery’s estimated Share of Search among portable power station brands in New Zealand decreased from 3.9% to 3.4%.
  • Across the 11 months ending August 2026, Goal Zero’s estimated Share of Search among portable power station brands in New Zealand decreased from 2.3% to 1.8%.
  • Across the 11 months ending August 2026, Anker SOLIX’s estimated Share of Search among portable power station brands in New Zealand peaked at 7% in March 2026 and was lowest at 2.4% in October 2025.
  • Across the 11 months ending August 2026, Jackery’s estimated Share of Search among portable power station brands in New Zealand peaked at 4.7% in June 2026 and was lowest at 3% in February 2026.
  • Across the 11 months ending August 2026, Anker SOLIX rose from 4th to 3rd among portable power station brands in New Zealand.
  • Across the 11 months ending August 2026, Jackery fell from 3rd to 4th among portable power station brands in New Zealand.

How did search popularity change for New Zealand portable power station brands in August 2026?

  1. In August 2026, BLUETTI gained estimated Share of Search among portable power station brands in New Zealand, from 28.9% to 34.5%.

  2. In August 2026, Anker SOLIX gained estimated Share of Search among portable power station brands in New Zealand, from 5.9% to 6.9%.

  3. In August 2026, EcoFlow lost estimated Share of Search among portable power station brands in New Zealand, from 59.3% to 53.4%.

  4. In August 2026, Jackery lost estimated Share of Search among portable power station brands in New Zealand, from 4% to 3.4%.

  5. Estimated monthly branded searches for Goal Zero in New Zealand fell 35.5% over 11 measured months, from 310 to 200 in August 2026.

How the Brand Demand Index is measured

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