BLUETTI vs EcoFlow:Which is more popular by branded search in New Zealand?
In August 2026, EcoFlow had more branded searches than BLUETTI among portable power station brands in New Zealand. EcoFlow was estimated to have 5.8K branded searches compared to BLUETTI’s 3.8K, and held a 53.4% Share of Search versus BLUETTI’s 34.5%.
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Which is more popular in search, BLUETTI or EcoFlow?
Compare the portable power station and solar generator brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for EcoFlow, BLUETTI. The figures are in the table below the chart.
View monthly share of search table
| Month | EcoFlow | BLUETTI | Anker SOLIX | Jackery | Goal Zero |
|---|---|---|---|---|---|
| Oct 2025 | 69.1% | 22.2% | 2.4% | 3.9% | 2.3% |
| Nov 2025 | 68.7% | 22.9% | 3.5% | 3.1% | 1.8% |
| Dec 2025 | 67.1% | 24.9% | 2.7% | 3.1% | 2.3% |
| Jan 2026 | 62.8% | 27.4% | 3.5% | 4.2% | 2.1% |
| Feb 2026 | 67.1% | 23.5% | 3.8% | 3% | 2.6% |
| Mar 2026 | 62.9% | 24.7% | 7% | 3.5% | 1.8% |
| Apr 2026 | 60% | 29.2% | 5.8% | 3.3% | 1.8% |
| May 2026 | 65.3% | 22.8% | 6.5% | 3.6% | 1.8% |
| Jun 2026 | 61.6% | 26.4% | 5.6% | 4.7% | 1.7% |
| Jul 2026 | 59.3% | 28.9% | 5.9% | 4% | 1.9% |
| Aug 2026 | 53.4% | 34.5% | 6.9% | 3.4% | 1.8% |
| Sep 2026 | — | — | — | — | — |
How has the BLUETTI and EcoFlow comparison changed over the last 12 months?
3 findings
- EcoFlow was ahead of BLUETTI in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, BLUETTI’s estimated Share of Search among portable power station brands in New Zealand moved from 22.2% to 34.5%, and its estimated monthly branded searches moved from 3K to 3.8K.
- Across the 11 months ending August 2026, EcoFlow’s estimated Share of Search among portable power station brands in New Zealand moved from 69.1% to 53.4%, and its estimated monthly branded searches moved from 9.2K to 5.8K.
How did search popularity change for New Zealand portable power station brands in August 2026?
2 changes
In August 2026, BLUETTI gained estimated Share of Search among portable power station brands in New Zealand, from 28.9% to 34.5%.
In August 2026, EcoFlow lost estimated Share of Search among portable power station brands in New Zealand, from 59.3% to 53.4%.
How each brand is measured
Brandwave collects information about searches that people make online using BLUETTI’s and EcoFlow’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
BLUETTI
16 branded search terms
- bluetti
- bluetti ac200max
- bluetti ac70
- bluetti battery
- bluetti eb3a
- bluetti eb70
- bluetti near me
- bluetti new zealand
- bluetti nz
- bluetti portable power
- bluetti portable powerstation
- bluetti power bank
- bluetti power station
- bluetti solar generator
- bluetti solar panels
- bluettipower com
EcoFlow
24 branded search terms
- ecoflow
- ecoflow battery
- ecoflow delta
- ecoflow delta 2 max
- ecoflow delta 3
- ecoflow delta pro
- ecoflow delta2
- ecoflow limited
- ecoflow near me
- ecoflow new zealand
- ecoflow nz
- ecoflow online
- ecoflow portable power
- ecoflow portable power station
- ecoflow power bank
- ecoflow power station
- ecoflow river
- ecoflow river 2
- ecoflow river 2 pro portable power station
- ecoflow river 2max
- ecoflow river 3
- ecoflow river2 pro
- ecoflow solar generator
- ecoflow solar panel
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