Brandwave

How popular isGoal Zero?

In September 2026, people searched for Goal Zero by name about 100 times in New Zealand, a 44.4% decrease from the previous year. These searches made up 1.3% of all New Zealand portable power station brand searches, placing Goal Zero fifth out of five brands. When we asked both ChatGPT and Google AI Overviews about portable power station brands, Goal Zero appeared in one of the five answers and was the fifth most recommended of the five.

Search and AI answers in September 2026

Goal Zero is the fifth most searched of 5 competitors and the fifth most recommended in AI answers.

  1. EcoFlowShare of searches 45.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. BLUETTIShare of searches 41.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  3. Anker SOLIXShare of searches 8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  4. JackeryShare of searches 3.7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  5. Goal ZeroShare of searches 1.3%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
Goal Zero website (opens in a new tab)

Follow Goal Zero and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top portable power station brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Goal Zero was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Goal Zero is the fifth most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. EcoFlow1st
  2. BLUETTI2nd
  3. Anker SOLIX3rd
  4. Jackery4th
  5. Goal Zero5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • EcoFlow5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • BLUETTI5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Anker SOLIX3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Jackery2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Goal Zero1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about portable power station brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which portable power station brands compete with Goal Zero?

Goal Zero against portable power station brands in New Zealand, by month

Share of searches by month for EcoFlow, BLUETTI, Anker SOLIX, Jackery, Goal Zero. The figures are in the table below the chart.

View monthly share of searches table
MonthEcoFlowBLUETTIAnker SOLIXJackeryGoal Zero
Oct 202561.4%28.5%2.4%5.2%2.7%
Nov 202561.3%29.7%3.3%3.6%2.1%
Dec 202555.3%35.2%2.8%3.9%2.7%
Jan 202653%36%3.5%5.3%2.2%
Feb 202658.6%30.5%3.9%4%3%
Mar 202651.7%33.5%8.6%4.1%2.1%
Apr 202648.7%39.4%6.2%3.9%1.8%
May 202653.2%32.1%7.5%5%2.2%
Jun 202650.3%36.3%6.1%5.4%1.8%
Jul 202649.7%37.8%5.8%5%1.7%
Aug 202643.5%43.5%7.5%3.7%1.8%
Sep 202645.6%41.4%8%3.7%1.3%

  1. 1.EcoFlow

    45.6%

    Moved from 2nd to 1st. 3.5K estimated branded searches, +20.3% vs prior month. Share +2.1 points.

  2. 2.BLUETTI

    41.4%

    Moved from 1st to 2nd. 3.2K estimated branded searches, +9.3% vs prior month. Share -2 points.

  3. 3.Anker SOLIX

    8%

    Held 3rd. 610 estimated branded searches, +22% vs prior month. Share +0.5 points.

  4. 4.Jackery

    3.7%

    Held 4th. 280 estimated branded searches, +12% vs prior month. Share -0.1 points.

  5. 5.Goal Zero

    1.3%

    Held 5th. 100 estimated branded searches, -16.7% vs prior month. Share -0.5 points.

Compare popularity between Goal Zero and its closest rivals

Every comparison with Goal Zero

5 comparisons

How has branded search demand for Goal Zero changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Goal Zero in New Zealand fell from 180 to 100.
  • Across the 12 months ending September 2026, Goal Zero’s share of searches among portable power station brands in New Zealand decreased from 2.7% to 1.3%.
  • Across the 12 months ending September 2026, Goal Zero’s share of searches among portable power station brands in New Zealand peaked at 3% in February 2026 and was lowest at 1.3% in September 2026.
  • Across the 12 months ending September 2026, Goal Zero fell from 4th to 5th among portable power station brands in New Zealand.

How did search popularity change for New Zealand portable power station brands in September 2026?

5 changes

  1. In September 2026, EcoFlow overtook BLUETTI to become the leader among portable power station brands in New Zealand, with 45.6% of the searches.

  2. In September 2026, BLUETTI lost share of searches among portable power station brands in New Zealand, from 43.5% to 41.4%.

  3. Jackery’s share of searches among portable power station brands in New Zealand has lost ground for 3 months in a row, from 5.4% to 3.7% in September 2026.

  4. Estimated monthly branded searches for Anker SOLIX in New Zealand rose 281.3% over 12 measured months, from 160 to 610 in September 2026.

  5. Estimated monthly branded searches for Goal Zero in New Zealand fell 44.4% over 12 measured months, from 180 to 100 in September 2026.

How are Goal Zero’s branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Goal Zero’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • goal zero
  • goal zero battery
  • goalzero
  • goalzero battery

Do you work for Goal Zero? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Goal Zero compete?

Goal Zero is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Portable power station brands5th of 51.3%Shown above
Solar generator brands5th of 51.3%Show ranking
Creator with pink hair and a pink jacket

Is Goal Zero your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free