Brandwave

How popular isGoal Zero?

In September 2026, people searched for Goal Zero by name about 100 times in New Zealand, a 44.4% decrease from the previous year. These searches made up 1.3% of all New Zealand solar generator brand searches, placing Goal Zero fifth out of five brands. When we asked both ChatGPT and Google AI Overviews about solar generator brands, Goal Zero did not appear in any of the answers.

Search and AI answers in September 2026

Goal Zero is the fifth most searched of 5 competitors and not listed in any AI answer.

  1. EcoFlowShare of searches 45%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
  2. BLUETTIShare of searches 25.9%Mentioned in 4 of 4 AI answersPlace in AI recommendations 2nd
  3. AnkerShare of searches 24.9%Mentioned in 3 of 4 AI answersPlace in AI recommendations 3rd
  4. JackeryShare of searches 3%Mentioned in 1 of 4 AI answersPlace in AI recommendations 4th
  5. Goal ZeroShare of searches 1.3%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
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Top solar generator brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Goal Zero did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. EcoFlow1st
  2. BLUETTI2nd
  3. Anker3rd
  4. Jackery4th
  5. Goal Zero–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • EcoFlow4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • BLUETTI4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Anker3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Jackery1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Goal Zero0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about solar generator brands

4 answers

  • Asked ChatGPT

    “Which solar generator brand should I buy in New Zealand?”

    1. 1EcoFlow
    2. 2BLUETTI
    3. 3Anker

  • Asked ChatGPT

    “What are the best solar generator brands in New Zealand?”

    1. 1EcoFlow
    2. 2BLUETTI
    3. 3Jackery
    4. 4Anker

  • Asked ChatGPT

    “What's the best solar generator brand in New Zealand for backup power?”

    1. 1EcoFlow
    2. 2BLUETTI
    3. 3Anker

  • Searched Google, AI Overview

    “portable power station nz”

    1. 1BLUETTI
    2. 2EcoFlow

  • Searched Google, AI Overview

    “best solar generator”

    Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which solar generator brands compete with Goal Zero?

Goal Zero against solar generator brands in New Zealand, by month

Share of searches by month for EcoFlow, BLUETTI, Anker, Jackery, Goal Zero. The figures are in the table below the chart.

View monthly share of searches table
MonthEcoFlowBLUETTIAnkerJackeryGoal Zero
Oct 202559.8%16.4%17.7%3.4%2.7%
Nov 202560.5%19%15.6%2.7%2.2%
Dec 202556.1%21.2%16.8%2.9%2.9%
Jan 202654.5%22.3%17.1%3.7%2.4%
Feb 202656.8%19.3%17.8%3.1%3.1%
Mar 202656.2%21.9%16.6%2.9%2.4%
Apr 202651.6%28.1%14.8%3.3%2.2%
May 202650.7%20%22.8%4.2%2.2%
Jun 202649.7%21.8%22.6%4.2%1.8%
Jul 202649.1%22%23.3%4%1.7%
Aug 202643.5%26.7%25%2.9%1.9%
Sep 202645%25.9%24.9%3%1.3%

  1. 1.EcoFlow

    45%

    Held 1st. 3.2K estimated branded searches, +25.2% vs prior month. Share +1.5 points.

  2. 2.BLUETTI

    25.9%

    Held 2nd. 1.8K estimated branded searches, +17.3% vs prior month. Share -0.8 points.

  3. 3.Anker

    24.9%

    Held 3rd. 1.8K estimated branded searches, +20.5% vs prior month. Share -0.1 points.

  4. 4.Jackery

    3%

    Held 4th. 210 estimated branded searches, +23.5% vs prior month. Share +0.1 points.

  5. 5.Goal Zero

    1.3%

    Held 5th. 90 estimated branded searches, -18.2% vs prior month. Share -0.6 points.

Compare popularity between Goal Zero and its closest rivals

Every comparison with Goal Zero

5 comparisons

How has branded search demand for Goal Zero changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Goal Zero in New Zealand fell from 180 to 100.
  • Across the 12 months ending September 2026, Goal Zero’s share of searches among solar generator brands in New Zealand decreased from 2.7% to 1.3%.
  • Across the 12 months ending September 2026, Goal Zero’s share of searches among solar generator brands in New Zealand peaked at 3.1% in February 2026 and was lowest at 1.3% in September 2026.

How did search popularity change for New Zealand solar generator brands in September 2026?

4 changes

  1. In September 2026, EcoFlow gained share of searches among solar generator brands in New Zealand, from 43.5% to 45%.

  2. In September 2026, BLUETTI lost share of searches among solar generator brands in New Zealand, from 26.7% to 25.9%.

  3. In September 2026, Goal Zero lost share of searches among solar generator brands in New Zealand, from 1.9% to 1.3%.

  4. Estimated monthly branded searches for Anker in New Zealand rose 60% over 12 measured months, from 1.1K to 1.8K in September 2026.

How are Goal Zero’s branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Goal Zero’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • goal zero
  • goal zero battery
  • goalzero
  • goalzero battery

Do you work for Goal Zero? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Goal Zero compete?

Goal Zero is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Portable power station brands5th of 51.3%Show ranking
Solar generator brands5th of 51.3%Shown above
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Is Goal Zero your brand?

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