How popular isBig Ben?
In October 2026, people searched for Big Ben by name about 4,800 times in New Zealand, about the same as the previous year. These searches made up 51.4% of all New Zealand pie brand searches, placing Big Ben first out of nine brands. When we asked both ChatGPT and Google AI Overviews about pie brands, Big Ben appeared in two of the five answers and was the third most recommended of the nine.
Big Ben is the most searched of 9 competitors and the third most recommended in the AI answers we collected.
Big BenShare of searches 51.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
Dad's PiesShare of searches 14.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
Sheffield PiesShare of searches 13.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
Mrs Mac'sShare of searches 6.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
Jimmy's PiesShare of searches 5.1%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
Follow Big Ben and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top pie brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Big Ben was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Big Ben is the third most recommended of the nine.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Eurobake Espresso4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Dad's Pies3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Levain Artisan Bakery3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Big Ben2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Jimmy's Pies1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Sheffield Pies0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Mrs Mac's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Pukka Pies0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Ponsonby Pies0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about pie brands
5 answers
Asked ChatGPT
“Which pie brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best pie brands in New Zealand?”
Asked ChatGPT
“What's the best pie brand in New Zealand for quick lunch?”
Searched Google, AI Overview
“pie brands”
Searched Google, AI Overview
“meat pies nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
How often do people search for Big Ben compared with other New Zealand pie brands?
Share of searches by month for Big Ben, Dad's Pies, Sheffield Pies, Mrs Mac's, Jimmy's Pies, Pukka Pies, Ponsonby Pies. The figures are in the table below the chart.
View monthly share of searches table
| Month | Big Ben | Dad's Pies | Sheffield Pies | Mrs Mac's | Jimmy's Pies | Pukka Pies | Ponsonby Pies | Levain Artisan Bakery | Eurobake Espresso |
|---|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 53.8% | 18.8% | 11.2% | 6.6% | 2.9% | 2.9% | 2.4% | 1.2% | 0.11% |
| Dec 2025 | 47% | 17.3% | 12.4% | 7.8% | 4.9% | 5.9% | 2.6% | 1.7% | 0.37% |
| Jan 2026 | 45.8% | 18.1% | 13.9% | 7.9% | 4.3% | 6.3% | 2.8% | 0.75% | 0.21% |
| Feb 2026 | 49.1% | 17.4% | 13.3% | 6.2% | 3.3% | 7.4% | 2.1% | 1.1% | 0.1% |
| Mar 2026 | 47.6% | 17.3% | 11.2% | 7% | 6.2% | 6.2% | 2.8% | 1.5% | 0.17% |
| Apr 2026 | 45.5% | 16.3% | 15.2% | 6.8% | 5.7% | 6.8% | 2.5% | 1% | 0.28% |
| May 2026 | 49.5% | 15.3% | 11.7% | 7.5% | 4.4% | 5.3% | 2.3% | 3.5% | 0.36% |
| Jun 2026 | 55.4% | 15.7% | 8.1% | 7.4% | 5.5% | 3.6% | 2.4% | 1.6% | 0.28% |
| Jul 2026 | 42.9% | 22.5% | 14.3% | 7.1% | 6.4% | 3.5% | 2.3% | 0.63% | 0.45% |
| Aug 2026 | 39.5% | 13.3% | 8.6% | 5.3% | 3.9% | 3.2% | 1.4% | 19.1% | 5.8% |
| Sep 2026 | 54.1% | 15.5% | 9% | 6.3% | 4.4% | 3.5% | 2.3% | 3.5% | 1.3% |
| Oct 2026 | 51.4% | 14.8% | 13.9% | 6.6% | 5.1% | 3.4% | 2.3% | 1.8% | 0.54% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 51.4% | 4.8K | -20% | -2.7 points | |
| 2, held 2nd | 14.8% | 1.4K | -19.8% | -0.7 points | |
| 3, held 3rd | 13.9% | 1.3K | +30% | +4.9 points | |
| 4, held 4th | 6.6% | 620 | -11.4% | +0.3 points | |
| 5, held 5th | 5.1% | 480 | -2% | +0.7 points | |
| 6, moved from 7th to 6th | 3.4% | 320 | -17.9% | -0.1 pointsmoved from 7th to 6th | |
| 7, moved from 8th to 7th | 2.3% | 210 | -19.2% | -0.1 pointsmoved from 8th to 7th | |
| 8, moved from 6th to 8th | 1.8% | 170 | -56.4% | -1.7 pointsmoved from 6th to 8th | |
| 9, held 9th | 0.54% | 50 | -64.3% | -0.7 points |
1.
Big Ben51.4%
Held 1st. 4.8K estimated branded searches, -20% vs prior month. Share -2.7 points.
14.8%
Held 2nd. 1.4K estimated branded searches, -19.8% vs prior month. Share -0.7 points.
13.9%
Held 3rd. 1.3K estimated branded searches, +30% vs prior month. Share +4.9 points.
6.6%
Held 4th. 620 estimated branded searches, -11.4% vs prior month. Share +0.3 points.
5.1%
Held 5th. 480 estimated branded searches, -2% vs prior month. Share +0.7 points.
3.4%
Moved from 7th to 6th. 320 estimated branded searches, -17.9% vs prior month. Share -0.1 points.
2.3%
Moved from 8th to 7th. 210 estimated branded searches, -19.2% vs prior month. Share -0.1 points.
1.8%
Moved from 6th to 8th. 170 estimated branded searches, -56.4% vs prior month. Share -1.7 points.
0.54%
Held 9th. 50 estimated branded searches, -64.3% vs prior month. Share -0.7 points.
Compare popularity between Big Ben and its closest rivals
Every comparison with Big Ben
8 comparisons
How has branded search demand for Big Ben changed in New Zealand over the last 12 months?
3 findings
- Across the 12 months ending October 2026, estimated monthly branded searches for Big Ben in New Zealand held steady at 4.8K.
- Across the 12 months ending October 2026, Big Ben’s share of searches among pie brands in New Zealand decreased from 53.8% to 51.4%.
- Across the 12 months ending October 2026, Big Ben’s share of searches among pie brands in New Zealand peaked at 55.4% in June 2026 and was lowest at 39.5% in August 2026.
How did search popularity change for New Zealand pie brands in October 2026?
6 changes
In October 2026, Sheffield Pies gained share of searches among pie brands in New Zealand, from 9% to 13.9%.
In October 2026, Jimmy's Pies gained share of searches among pie brands in New Zealand, from 4.4% to 5.1%.
In October 2026, Big Ben lost share of searches among pie brands in New Zealand, from 54.1% to 51.4%.
In October 2026, Levain Artisan Bakery lost share of searches among pie brands in New Zealand, from 3.5% to 1.8%.
In October 2026, Eurobake Espresso lost share of searches among pie brands in New Zealand, from 1.3% to 0.54%.
In October 2026, Dad's Pies lost share of searches among pie brands in New Zealand, from 15.5% to 14.8%.
How are Big Ben’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Big Ben’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- big ben
- big ben pie
Do you work for Big Ben? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Big Ben your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.