Big Ben vs Levain Artisan Bakery:Which is more popular in New Zealand?
In October 2026, Big Ben had more branded searches than Levain Artisan Bakery among pie brands in New Zealand. Big Ben had about 4,800 branded searches, while Levain Artisan Bakery had 170. Big Ben made up 51.4% of all pie brand searches we track, and Levain Artisan Bakery accounted for 1.8%. When we asked ChatGPT and Google AI Overviews about pie brands, Levain Artisan Bakery appeared in three of the five answers and Big Ben in two. Big Ben and Levain Artisan Bakery were each mentioned first in two of the four answers.
Who do people search for more?
Big Ben, about 28 searches for every 1 for Levain Artisan Bakery
Who does AI mention more?
Levain Artisan Bakery, mentioned in 3 of 5 answers, Big Ben in 2
Who does AI recommend more?
Each is named first in 2 of 4 answers.
Follow Big Ben vs Levain Artisan Bakery and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top pie brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Levain Artisan Bakery was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Big Ben was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Big Ben and Levain Artisan Bakery were each listed first in two of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Eurobake Espresso4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Dad's Pies3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Levain Artisan Bakery3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Big Ben2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Jimmy's Pies1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Sheffield Pies0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Mrs Mac's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Pukka Pies0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Ponsonby Pies0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about pie brands
5 answers
Asked ChatGPT
“Which pie brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best pie brands in New Zealand?”
Asked ChatGPT
“What's the best pie brand in New Zealand for quick lunch?”
Searched Google, AI Overview
“pie brands”
Searched Google, AI Overview
“meat pies nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Big Ben or Levain Artisan Bakery more popular in search?
This chart shows how often people search Google for Big Ben and Levain Artisan Bakery by name. Each line represents a brand's share of searches for all nine pie brands we track, month by month, from searches in New Zealand.
Share of searches by month for Big Ben, Levain Artisan Bakery. The figures are in the table below the chart.
View monthly share of searches table
| Month | Big Ben | Dad's Pies | Sheffield Pies | Mrs Mac's | Jimmy's Pies | Pukka Pies | Ponsonby Pies | Levain Artisan Bakery | Eurobake Espresso |
|---|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 53.8% | 18.8% | 11.2% | 6.6% | 2.9% | 2.9% | 2.4% | 1.2% | 0.11% |
| Dec 2025 | 47% | 17.3% | 12.4% | 7.8% | 4.9% | 5.9% | 2.6% | 1.7% | 0.37% |
| Jan 2026 | 45.8% | 18.1% | 13.9% | 7.9% | 4.3% | 6.3% | 2.8% | 0.75% | 0.21% |
| Feb 2026 | 49.1% | 17.4% | 13.3% | 6.2% | 3.3% | 7.4% | 2.1% | 1.1% | 0.1% |
| Mar 2026 | 47.6% | 17.3% | 11.2% | 7% | 6.2% | 6.2% | 2.8% | 1.5% | 0.17% |
| Apr 2026 | 45.5% | 16.3% | 15.2% | 6.8% | 5.7% | 6.8% | 2.5% | 1% | 0.28% |
| May 2026 | 49.5% | 15.3% | 11.7% | 7.5% | 4.4% | 5.3% | 2.3% | 3.5% | 0.36% |
| Jun 2026 | 55.4% | 15.7% | 8.1% | 7.4% | 5.5% | 3.6% | 2.4% | 1.6% | 0.28% |
| Jul 2026 | 42.9% | 22.5% | 14.3% | 7.1% | 6.4% | 3.5% | 2.3% | 0.63% | 0.45% |
| Aug 2026 | 39.5% | 13.3% | 8.6% | 5.3% | 3.9% | 3.2% | 1.4% | 19.1% | 5.8% |
| Sep 2026 | 54.1% | 15.5% | 9% | 6.3% | 4.4% | 3.5% | 2.3% | 3.5% | 1.3% |
| Oct 2026 | 51.4% | 14.8% | 13.9% | 6.6% | 5.1% | 3.4% | 2.3% | 1.8% | 0.54% |
How has branded search for Big Ben and Levain Artisan Bakery changed in New Zealand over the last 12 months?
3 findings
- Big Ben was ahead of Levain Artisan Bakery in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Big Ben’s share of searches among pie brands in New Zealand moved from 53.8% to 51.4%, and its estimated monthly branded searches held steady at 4.8K.
- Across the 12 months ending October 2026, Levain Artisan Bakery’s share of searches among pie brands in New Zealand moved from 1.2% to 1.8%, and its estimated monthly branded searches moved from 110 to 170.
How did search popularity change for New Zealand pie brands in October 2026?
2 changes
In October 2026, Big Ben lost share of searches among pie brands in New Zealand, from 54.1% to 51.4%.
In October 2026, Levain Artisan Bakery lost share of searches among pie brands in New Zealand, from 3.5% to 1.8%.
How are Big Ben’s and Levain Artisan Bakery’s branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Big Ben’s and Levain Artisan Bakery’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Big Ben
2 branded search terms
- big ben
- big ben pie
Levain Artisan Bakery
1 branded search term
- levain artisan bakery
Other head-to-heads among pie brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.