Big Ben vs Eurobake Espresso:Which is more popular in New Zealand?
In October 2026, Big Ben had more branded searches than Eurobake Espresso among pie brands in New Zealand. Big Ben had about 4,800 branded searches, while Eurobake Espresso had 50. Big Ben made up 51.4% of all pie brand searches we track, and Eurobake Espresso accounted for 0.54%. When we asked ChatGPT and Google AI Overviews about pie brands, Eurobake Espresso appeared in four of the five answers and Big Ben in two. Big Ben and Eurobake Espresso were each mentioned first in two of the four answers.
Who do people search for more?
Big Ben, about 96 searches for every 1 for Eurobake Espresso
Who does AI mention more?
Eurobake Espresso, mentioned in 4 of 5 answers, Big Ben in 2
Who does AI recommend more?
Each is named first in 2 of 4 answers.
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Top pie brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Eurobake Espresso was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Big Ben was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Big Ben and Eurobake Espresso were each listed first in two of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Eurobake Espresso4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Dad's Pies3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Levain Artisan Bakery3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Big Ben2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Jimmy's Pies1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Sheffield Pies0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Mrs Mac's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Pukka Pies0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Ponsonby Pies0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about pie brands
5 answers
Asked ChatGPT
“Which pie brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best pie brands in New Zealand?”
Asked ChatGPT
“What's the best pie brand in New Zealand for quick lunch?”
Searched Google, AI Overview
“pie brands”
Searched Google, AI Overview
“meat pies nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Big Ben or Eurobake Espresso more popular in search?
This chart shows how often people search Google for Big Ben and Eurobake Espresso by name. Each line represents a brand's share of searches for all nine pie brands we track, month by month, from searches in New Zealand.
Share of searches by month for Big Ben, Eurobake Espresso. The figures are in the table below the chart.
View monthly share of searches table
| Month | Big Ben | Dad's Pies | Sheffield Pies | Mrs Mac's | Jimmy's Pies | Pukka Pies | Ponsonby Pies | Levain Artisan Bakery | Eurobake Espresso |
|---|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 53.8% | 18.8% | 11.2% | 6.6% | 2.9% | 2.9% | 2.4% | 1.2% | 0.11% |
| Dec 2025 | 47% | 17.3% | 12.4% | 7.8% | 4.9% | 5.9% | 2.6% | 1.7% | 0.37% |
| Jan 2026 | 45.8% | 18.1% | 13.9% | 7.9% | 4.3% | 6.3% | 2.8% | 0.75% | 0.21% |
| Feb 2026 | 49.1% | 17.4% | 13.3% | 6.2% | 3.3% | 7.4% | 2.1% | 1.1% | 0.1% |
| Mar 2026 | 47.6% | 17.3% | 11.2% | 7% | 6.2% | 6.2% | 2.8% | 1.5% | 0.17% |
| Apr 2026 | 45.5% | 16.3% | 15.2% | 6.8% | 5.7% | 6.8% | 2.5% | 1% | 0.28% |
| May 2026 | 49.5% | 15.3% | 11.7% | 7.5% | 4.4% | 5.3% | 2.3% | 3.5% | 0.36% |
| Jun 2026 | 55.4% | 15.7% | 8.1% | 7.4% | 5.5% | 3.6% | 2.4% | 1.6% | 0.28% |
| Jul 2026 | 42.9% | 22.5% | 14.3% | 7.1% | 6.4% | 3.5% | 2.3% | 0.63% | 0.45% |
| Aug 2026 | 39.5% | 13.3% | 8.6% | 5.3% | 3.9% | 3.2% | 1.4% | 19.1% | 5.8% |
| Sep 2026 | 54.1% | 15.5% | 9% | 6.3% | 4.4% | 3.5% | 2.3% | 3.5% | 1.3% |
| Oct 2026 | 51.4% | 14.8% | 13.9% | 6.6% | 5.1% | 3.4% | 2.3% | 1.8% | 0.54% |
How has branded search for Big Ben and Eurobake Espresso changed in New Zealand over the last 12 months?
3 findings
- Big Ben was ahead of Eurobake Espresso in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Big Ben’s share of searches among pie brands in New Zealand moved from 53.8% to 51.4%, and its estimated monthly branded searches held steady at 4.8K.
- Across the 12 months ending October 2026, Eurobake Espresso’s share of searches among pie brands in New Zealand moved from 0.11% to 0.54%, and its estimated monthly branded searches moved from 10 to 50.
How did search popularity change for New Zealand pie brands in October 2026?
2 changes
In October 2026, Big Ben lost share of searches among pie brands in New Zealand, from 54.1% to 51.4%.
In October 2026, Eurobake Espresso lost share of searches among pie brands in New Zealand, from 1.3% to 0.54%.
How are Big Ben’s and Eurobake Espresso’s branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Big Ben’s and Eurobake Espresso’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Big Ben
2 branded search terms
- big ben
- big ben pie
Eurobake Espresso
1 branded search term
- eurobake espresso
Other head-to-heads among pie brands
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