Brandwave

Big Ben vs Dad's Pies:Which is more popular in New Zealand?

In October 2026, Big Ben had more branded searches than Dad's Pies among pie brands in New Zealand. Big Ben had about 4,800 branded searches, while Dad's Pies had 1,380. Big Ben made up 51.4% of all pie brand searches we track, and Dad's Pies accounted for 14.8%. When we asked ChatGPT and Google AI Overviews about pie brands, Dad's Pies appeared in three of the five answers and Big Ben in two. Dad's Pies was mentioned before Big Ben in two out of three answers that named either.

Among pie brands in New Zealand in October 2026

Who do people search for more?

Big Ben, about 3 searches for every 1 for Dad's Pies

Big Ben 4.8K searchesDad's Pies 1.4K searches

Who does AI mention more?

Dad's Pies, mentioned in 3 of 5 answers, Big Ben in 2

Dad's Pies in 3 of 5Big Ben in 2 of 5

Who does AI recommend more?

Dad's Pies, named ahead of Big Ben in 2 of 3 answers

Dad's Pies first in 2Big Ben first in 1

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Top pie brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Dad's Pies was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Big Ben was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Dad's Pies was listed before Big Ben in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Dad's Pies1st
  2. Levain Artisan Bakery2nd
  3. Big Ben3rd
  4. Eurobake Espresso4th
  5. Jimmy's Pies5th
  6. Sheffield Pies–
  7. Mrs Mac's–
  8. Pukka Pies–
  9. Ponsonby Pies–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Eurobake Espresso4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Dad's Pies3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Levain Artisan Bakery3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Big Ben2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Jimmy's Pies1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sheffield Pies0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mrs Mac's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Pukka Pies0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ponsonby Pies0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about pie brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Big Ben or Dad's Pies more popular in search?

This chart shows how often people search Google for Big Ben and Dad's Pies by name. Each line represents a brand's share of searches for all nine pie brands we track, month by month, from searches in New Zealand.

Big Ben and Dad's Pies among pie brands in New Zealand, by month

Share of searches by month for Big Ben, Dad's Pies. The figures are in the table below the chart.

View monthly share of searches table
MonthBig BenDad's PiesSheffield PiesMrs Mac'sJimmy's PiesPukka PiesPonsonby PiesLevain Artisan BakeryEurobake Espresso
Nov 202553.8%18.8%11.2%6.6%2.9%2.9%2.4%1.2%0.11%
Dec 202547%17.3%12.4%7.8%4.9%5.9%2.6%1.7%0.37%
Jan 202645.8%18.1%13.9%7.9%4.3%6.3%2.8%0.75%0.21%
Feb 202649.1%17.4%13.3%6.2%3.3%7.4%2.1%1.1%0.1%
Mar 202647.6%17.3%11.2%7%6.2%6.2%2.8%1.5%0.17%
Apr 202645.5%16.3%15.2%6.8%5.7%6.8%2.5%1%0.28%
May 202649.5%15.3%11.7%7.5%4.4%5.3%2.3%3.5%0.36%
Jun 202655.4%15.7%8.1%7.4%5.5%3.6%2.4%1.6%0.28%
Jul 202642.9%22.5%14.3%7.1%6.4%3.5%2.3%0.63%0.45%
Aug 202639.5%13.3%8.6%5.3%3.9%3.2%1.4%19.1%5.8%
Sep 202654.1%15.5%9%6.3%4.4%3.5%2.3%3.5%1.3%
Oct 202651.4%14.8%13.9%6.6%5.1%3.4%2.3%1.8%0.54%

How has branded search for Big Ben and Dad's Pies changed in New Zealand over the last 12 months?

3 findings
  • Big Ben was ahead of Dad's Pies in every measured month of the 12 months ending October 2026.
  • Across the 12 months ending October 2026, Big Ben’s share of searches among pie brands in New Zealand moved from 53.8% to 51.4%, and its estimated monthly branded searches held steady at 4.8K.
  • Across the 12 months ending October 2026, Dad's Pies’ share of searches among pie brands in New Zealand moved from 18.8% to 14.8%, and its estimated monthly branded searches moved from 1.7K to 1.4K.

How did search popularity change for New Zealand pie brands in October 2026?

2 changes

  1. In October 2026, Big Ben lost share of searches among pie brands in New Zealand, from 54.1% to 51.4%.

  2. In October 2026, Dad's Pies lost share of searches among pie brands in New Zealand, from 15.5% to 14.8%.

How are Big Ben’s and Dad's Pies’ branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Big Ben’s and Dad's Pies’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Big Ben

2 branded search terms

  • big ben
  • big ben pie

Dad's Pies

3 branded search terms

  • dads pies
  • dads pies silverdale
  • dadspies

How the Brand Demand Index is measured

Other head-to-heads among pie brands

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