Brandwave

How popular isAmerican Express Global Business Travel?

In October 2026, people searched for American Express Global Business Travel by name about 40 times in New Zealand, about the same as the previous year. These searches made up 1.4% of all New Zealand corporate travel management company searches, placing American Express Global Business Travel seventh out of seven companies. When we asked both ChatGPT and Google AI Overviews about corporate travel management companies, American Express Global Business Travel appeared in one of the four answers and was the fifth most recommended of the seven.

Search and AI answers in October 2026

American Express Global Business Travel is the seventh most searched of 7 competitors and the fifth most recommended in the AI answers we collected.

  1. Orbit World TravelShare of searches 28.7%Mentioned in 3 of 4 AI answersPlace in AI recommendations 3rd
  2. Corporate TravellerShare of searches 25.8%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
  3. Tandem TravelShare of searches 21.1%Mentioned in 2 of 4 AI answersPlace in AI recommendations 4th
  4. FCM TravelShare of searches 17.6%Mentioned in 4 of 4 AI answersPlace in AI recommendations 2nd
  5. American Express Global Business TravelShare of searches 1.4%Mentioned in 1 of 4 AI answersPlace in AI recommendations 5th

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Top corporate travel management companies in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, American Express Global Business Travel was mentioned in one out of four: not in any of the three ChatGPT answers, but in the Google AI Overview. American Express Global Business Travel is the fifth most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Corporate Traveller1st
  2. FCM Travel2nd
  3. Orbit World Travel3rd
  4. Tandem Travel4th
  5. American Express Global Business Travel5th
  6. Gilpin Travel6th
  7. ATPI–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Corporate Traveller4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • FCM Travel4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Orbit World Travel3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Gilpin Travel3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Tandem Travel2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • American Express Global Business Travel1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • ATPI0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about corporate travel management companies

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

How often do people search for American Express Global Business Travel compared with other New Zealand corporate travel management companies?

American Express Global Business Travel against corporate travel management companies in New Zealand, by month

Share of searches by month for Orbit World Travel, Corporate Traveller, Tandem Travel, FCM Travel, ATPI, Gilpin Travel, American Express Global Business Travel. The figures are in the table below the chart.

View monthly share of searches table
MonthOrbit World TravelCorporate TravellerTandem TravelFCM TravelATPIGilpin TravelAmerican Express Global Business Travel
Nov 202524.4%27.8%27.1%15.8%1.5%1.9%1.5%
Dec 202524.8%29.1%23.6%15.8%2.4%2.4%1.8%
Jan 202622.9%28.6%28.1%13.8%2.4%2.4%1.9%
Feb 202623.3%31.9%25.8%14.7%1.8%1.8%0.72%
Mar 202626.1%28.7%23.5%16%2.3%1.6%2%
Apr 202626.7%31%20.7%14.7%3.4%1.7%1.7%
May 202619%33.5%22.4%19.4%1.5%1.9%2.3%
Jun 202623%31.4%25.4%14.8%1.4%1.8%2.1%
Jul 202633.9%25.4%20.8%14.5%2.1%1.4%1.8%
Aug 202623.5%30.4%24.6%17.1%1.4%1.7%1.4%
Sep 202623.6%31.9%21.4%18.1%1.1%1.8%2.2%
Oct 202628.7%25.8%21.1%17.6%2.9%2.5%1.4%

  1. 1.Orbit World Travel

    28.7%

    Moved from 2nd to 1st. 800 estimated branded searches, +23.1% vs prior month. Share +5.1 points.

  2. 2.Corporate Traveller

    25.8%

    Moved from 1st to 2nd. 720 estimated branded searches, -18.2% vs prior month. Share -6.1 points.

  3. 3.Tandem Travel

    21.1%

    Held 3rd. 590 estimated branded searches, 0% vs prior month. Share -0.2 points.

  4. 4.FCM Travel

    17.6%

    Held 4th. 490 estimated branded searches, -2% vs prior month. Share -0.6 points.

  5. 5.ATPI

    2.9%

    Moved from 7th to 5th. 80 estimated branded searches, +166.7% vs prior month. Share +1.8 points.

  6. 6.Gilpin Travel

    2.5%

    Held 6th. 70 estimated branded searches, +40% vs prior month. Share +0.7 points.

  7. 7.American Express Global Business Travel

    1.4%

    Moved from 5th to 7th. 40 estimated branded searches, -33.3% vs prior month. Share -0.7 points.

Compare popularity between American Express Global Business Travel and its closest rivals

Every comparison with American Express Global Business Travel

6 comparisons

How has branded search demand for American Express Global Business Travel changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for American Express Global Business Travel in New Zealand held steady at 40.
  • Across the 12 months ending October 2026, American Express Global Business Travel’s share of searches among corporate travel management companies in New Zealand peaked at 2.3% in May 2026 and was lowest at 0.72% in February 2026.
  • Across the 12 months ending October 2026, American Express Global Business Travel fell from 6th to 7th among corporate travel management companies in New Zealand.

How did search popularity change for New Zealand corporate travel management companies in October 2026?

6 changes

  1. In October 2026, Orbit World Travel overtook Corporate Traveller to become the leader among corporate travel management companies in New Zealand, with 28.7% of the searches.

  2. In October 2026, ATPI overtook American Express Global Business Travel and Gilpin Travel to rank 5th among corporate travel management companies in New Zealand, with 2.9% of the searches.

  3. In October 2026, Gilpin Travel gained share of searches among corporate travel management companies in New Zealand, from 1.8% to 2.5%.

  4. In October 2026, Corporate Traveller lost share of searches among corporate travel management companies in New Zealand, from 31.9% to 25.8%.

  5. In October 2026, American Express Global Business Travel lost share of searches among corporate travel management companies in New Zealand, from 2.2% to 1.4%.

  6. In October 2026, FCM Travel lost share of searches among corporate travel management companies in New Zealand, from 18.1% to 17.6%.

How are American Express Global Business Travel’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using American Express Global Business Travel’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • amex gbt
  • amex gbt travel
  • amex global business travel

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