American Express Global Business Travel vs Tandem Travel:Which is more popular in New Zealand?
In October 2026, Tandem Travel had more branded searches than American Express Global Business Travel among corporate travel management companies in New Zealand. Tandem Travel had about 590 branded searches, while American Express Global Business Travel had 40. Tandem Travel made up 21.1% of all corporate travel management company searches we track, and American Express Global Business Travel accounted for 1.4%. When we asked ChatGPT and Google AI Overviews about corporate travel management companies, Tandem Travel appeared in two of the four answers and American Express Global Business Travel in one. Tandem Travel was mentioned before American Express Global Business Travel in two out of three answers that named either.
Who do people search for more?
Tandem Travel, about 15 searches for every 1 for American Express Global Business Travel
Who does AI mention more?
Tandem Travel, mentioned in 2 of 4 answers, American Express Global Business Travel in 1
Who does AI recommend more?
Tandem Travel, named ahead of American Express Global Business Travel in 2 of 3 answers
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Top corporate travel management companies in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Tandem Travel was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. American Express Global Business Travel was mentioned in one out of four: not in any of the three ChatGPT answers, but in the Google AI Overview. Tandem Travel was listed before American Express Global Business Travel in two out of three answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Corporate Traveller4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
FCM Travel4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Orbit World Travel3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Gilpin Travel3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Tandem Travel2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
American Express Global Business Travel1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
ATPI0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about corporate travel management companies
4 answers
Asked ChatGPT
“Which corporate travel management company should I hire in New Zealand?”
Asked ChatGPT
“What are the best corporate travel management companies in New Zealand?”
Asked ChatGPT
“What's the best corporate travel management company in New Zealand for business travel?”
Searched Google, AI Overview
“corporate travel management nz”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“best corporate travel agency”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is American Express Global Business Travel or Tandem Travel more popular in search?
This chart shows how often people search Google for American Express Global Business Travel and Tandem Travel by name. Each line represents a brand's share of searches for all seven corporate travel management companies we track, month by month, from searches in New Zealand.
Share of searches by month for Tandem Travel, American Express Global Business Travel. The figures are in the table below the chart.
View monthly share of searches table
| Month | Orbit World Travel | Corporate Traveller | Tandem Travel | FCM Travel | ATPI | Gilpin Travel | American Express Global Business Travel |
|---|---|---|---|---|---|---|---|
| Nov 2025 | 24.4% | 27.8% | 27.1% | 15.8% | 1.5% | 1.9% | 1.5% |
| Dec 2025 | 24.8% | 29.1% | 23.6% | 15.8% | 2.4% | 2.4% | 1.8% |
| Jan 2026 | 22.9% | 28.6% | 28.1% | 13.8% | 2.4% | 2.4% | 1.9% |
| Feb 2026 | 23.3% | 31.9% | 25.8% | 14.7% | 1.8% | 1.8% | 0.72% |
| Mar 2026 | 26.1% | 28.7% | 23.5% | 16% | 2.3% | 1.6% | 2% |
| Apr 2026 | 26.7% | 31% | 20.7% | 14.7% | 3.4% | 1.7% | 1.7% |
| May 2026 | 19% | 33.5% | 22.4% | 19.4% | 1.5% | 1.9% | 2.3% |
| Jun 2026 | 23% | 31.4% | 25.4% | 14.8% | 1.4% | 1.8% | 2.1% |
| Jul 2026 | 33.9% | 25.4% | 20.8% | 14.5% | 2.1% | 1.4% | 1.8% |
| Aug 2026 | 23.5% | 30.4% | 24.6% | 17.1% | 1.4% | 1.7% | 1.4% |
| Sep 2026 | 23.6% | 31.9% | 21.4% | 18.1% | 1.1% | 1.8% | 2.2% |
| Oct 2026 | 28.7% | 25.8% | 21.1% | 17.6% | 2.9% | 2.5% | 1.4% |
How has branded search for American Express Global Business Travel and Tandem Travel changed in New Zealand over the last 12 months?
3 findings
- Tandem Travel was ahead of American Express Global Business Travel in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, American Express Global Business Travel’s share of searches among corporate travel management companies in New Zealand moved from 1.5% to 1.4%, and its estimated monthly branded searches held steady at 40.
- Across the 12 months ending October 2026, Tandem Travel’s share of searches among corporate travel management companies in New Zealand moved from 27.1% to 21.1%, and its estimated monthly branded searches moved from 720 to 590.
How did search popularity change for New Zealand corporate travel management companies in October 2026?
3 changes
In October 2026, ATPI overtook American Express Global Business Travel and Gilpin Travel to rank 5th among corporate travel management companies in New Zealand, with 2.9% of the searches.
In October 2026, American Express Global Business Travel lost share of searches among corporate travel management companies in New Zealand, from 2.2% to 1.4%.
Estimated monthly branded searches for Tandem Travel in New Zealand fell 18.1% over 12 measured months, from 720 to 590 in October 2026.
How are American Express Global Business Travel’s and Tandem Travel’s branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using American Express Global Business Travel’s and Tandem Travel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
American Express Global Business Travel
3 branded search terms
- amex gbt
- amex gbt travel
- amex global business travel
Tandem Travel
1 branded search term
- tandem travel
Other head-to-heads among corporate travel management companies
- Orbit World Travel vs Corporate Traveller: compare popularity
- Orbit World Travel vs Tandem Travel: compare popularity
- Orbit World Travel vs FCM Travel: compare popularity
- Orbit World Travel vs ATPI: compare popularity
- Corporate Traveller vs Tandem Travel: compare popularity
- Corporate Traveller vs FCM Travel: compare popularity
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