How popular isAmerican Express Global Business Travel in search?
In August 2026, there were an estimated 50 branded searches for American Express Global Business Travel in New Zealand which is down 16.7% over the last 11 months. American Express Global Business Travel holds 1.6% estimated Share of Search among New Zealand corporate travel management companies and is ranked 5th of 5 competitors for search popularity.
Corporate Traveller37%
FCM Travel34.4%
Orbit World Travel24.4%
ATPI2.6%
American Express Global Business Travel1.6%
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Which corporate travel management companies compete with American Express Global Business Travel?
Share of Search by month for Corporate Traveller, FCM Travel, Orbit World Travel, ATPI, American Express Global Business Travel. The figures are in the table below the chart.
View monthly share of search table
| Month | Corporate Traveller | FCM Travel | Orbit World Travel | ATPI | American Express Global Business Travel |
|---|---|---|---|---|---|
| Oct 2025 | 32.7% | 32.7% | 28.7% | 3.6% | 2.2% |
| Nov 2025 | 35.2% | 34.5% | 26.1% | 2.3% | 1.9% |
| Dec 2025 | 32.7% | 35.1% | 25.1% | 4.1% | 2.9% |
| Jan 2026 | 36.6% | 31.2% | 24.8% | 5% | 2.5% |
| Feb 2026 | 37.9% | 32.5% | 24.3% | 4.3% | 1.1% |
| Mar 2026 | 33.4% | 33.8% | 26.8% | 3.5% | 2.5% |
| Apr 2026 | 40.4% | 27.9% | 24.5% | 5.3% | 1.9% |
| May 2026 | 38.6% | 36.8% | 18.6% | 2.5% | 3.5% |
| Jun 2026 | 38.9% | 31.1% | 24.6% | 2.1% | 3.2% |
| Jul 2026 | 28% | 27% | 39% | 3.8% | 2.2% |
| Aug 2026 | 37% | 34.4% | 24.4% | 2.6% | 1.6% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 37% | 1.1K | +28.1% | +9 pointsmoved from 2nd to 1st | |
| 2, moved from 3rd to 2nd | 34.4% | 1.1K | +23.3% | +7.4 pointsmoved from 3rd to 2nd | |
| 3, moved from 1st to 3rd | 24.4% | 750 | -39.5% | -14.6 pointsmoved from 1st to 3rd | |
| 4, held 4th | 2.6% | 80 | -33.3% | -1.2 points | |
| 5, held 5th | 1.6% | 50 | -28.6% | -0.6 points |
37%
moved from 2nd to 1st · 1.1K estimated branded searches · +28.1% vs prior month · +9 points
34.4%
moved from 3rd to 2nd · 1.1K estimated branded searches · +23.3% vs prior month · +7.4 points
24.4%
moved from 1st to 3rd · 750 estimated branded searches · -39.5% vs prior month · -14.6 points
4.
ATPI2.6%
held 4th · 80 estimated branded searches · -33.3% vs prior month · -1.2 points
held 5th · 50 estimated branded searches · -28.6% vs prior month · -0.6 points
Compare search popularity between American Express Global Business Travel and its closest rivals
- American Express Global Business Travel vs Corporate Traveller: compare search popularity
- American Express Global Business Travel vs FCM Travel: compare search popularity
- American Express Global Business Travel vs Orbit World Travel: compare search popularity
- American Express Global Business Travel vs ATPI: compare search popularity
- Compare American Express Global Business Travel with any brand
How has branded search demand for American Express Global Business Travel changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for American Express Global Business Travel in New Zealand fell from 60 to 50.
- Across the 11 months ending August 2026, American Express Global Business Travel’s estimated Share of Search among corporate travel management companies in New Zealand decreased from 2.2% to 1.6%.
- Across the 11 months ending August 2026, American Express Global Business Travel’s estimated Share of Search among corporate travel management companies in New Zealand peaked at 3.5% in May 2026 and was lowest at 1.1% in February 2026.
How did search popularity change for New Zealand corporate travel management companies in August 2026?
5 changes
In August 2026, Corporate Traveller overtook Orbit World Travel to take the highest estimated Share of Search among corporate travel management companies in New Zealand, at 37%.
In August 2026, FCM Travel overtook Orbit World Travel to rank 2nd among corporate travel management companies in New Zealand, at 34.4%.
In August 2026, Orbit World Travel lost estimated Share of Search among corporate travel management companies in New Zealand, from 39% to 24.4%.
In August 2026, ATPI lost estimated Share of Search among corporate travel management companies in New Zealand, from 3.8% to 2.6%.
In August 2026, American Express Global Business Travel lost estimated Share of Search among corporate travel management companies in New Zealand, from 2.2% to 1.6%.
How is American Express Global Business Travel measured?
Brandwave collects information about searches that people make online using American Express Global Business Travel’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
8 branded search terms
- american express global business travel
- american express global business travel amex gbt
- american express global business travel travel management
- amex gbt
- amex gbt com
- amex gbt travel
- amex global business travel
- amexglobalbusinesstravel com
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Is American Express Global Business Travel your brand?
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