Brandwave

How popular isATPI in search?

In August 2026, there were an estimated 80 branded searches for ATPI in New Zealand which is down 20% over the last 11 months. ATPI holds 2.6% estimated Share of Search among New Zealand corporate travel management companies and is ranked 4th of 5 competitors for search popularity.

Share of Search, August 2026
  1. Corporate Traveller37%
  2. FCM Travel34.4%
  3. Orbit World Travel24.4%
  4. ATPI2.6%
  5. American Express Global Business Travel1.6%
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Which corporate travel management companies compete with ATPI?

ATPI against corporate travel management companies in New Zealand, by month

Share of Search by month for Corporate Traveller, FCM Travel, Orbit World Travel, ATPI. The figures are in the table below the chart.

View monthly share of search table
MonthCorporate TravellerFCM TravelOrbit World TravelATPIAmerican Express Global Business Travel
Oct 202532.7%32.7%28.7%3.6%2.2%
Nov 202535.2%34.5%26.1%2.3%1.9%
Dec 202532.7%35.1%25.1%4.1%2.9%
Jan 202636.6%31.2%24.8%5%2.5%
Feb 202637.9%32.5%24.3%4.3%1.1%
Mar 202633.4%33.8%26.8%3.5%2.5%
Apr 202640.4%27.9%24.5%5.3%1.9%
May 202638.6%36.8%18.6%2.5%3.5%
Jun 202638.9%31.1%24.6%2.1%3.2%
Jul 202628%27%39%3.8%2.2%
Aug 202637%34.4%24.4%2.6%1.6%
Sep 2026—————

  1. 1.Corporate Traveller

    37%

    moved from 2nd to 1st · 1.1K estimated branded searches · +28.1% vs prior month · +9 points

  2. 2.FCM Travel

    34.4%

    moved from 3rd to 2nd · 1.1K estimated branded searches · +23.3% vs prior month · +7.4 points

  3. 3.Orbit World Travel

    24.4%

    moved from 1st to 3rd · 750 estimated branded searches · -39.5% vs prior month · -14.6 points

  4. 4.ATPI

    2.6%

    held 4th · 80 estimated branded searches · -33.3% vs prior month · -1.2 points

  5. 5.American Express Global Business Travel

    1.6%

    held 5th · 50 estimated branded searches · -28.6% vs prior month · -0.6 points

Compare search popularity between ATPI and its closest rivals

How has branded search demand for ATPI changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for ATPI in New Zealand fell from 100 to 80.
  • Across the 11 months ending August 2026, ATPI’s estimated Share of Search among corporate travel management companies in New Zealand decreased from 3.6% to 2.6%.
  • Across the 11 months ending August 2026, ATPI’s estimated Share of Search among corporate travel management companies in New Zealand peaked at 5.3% in April 2026 and was lowest at 2.1% in June 2026.

How did search popularity change for New Zealand corporate travel management companies in August 2026?

  1. In August 2026, Corporate Traveller overtook Orbit World Travel to take the highest estimated Share of Search among corporate travel management companies in New Zealand, at 37%.

  2. In August 2026, FCM Travel overtook Orbit World Travel to rank 2nd among corporate travel management companies in New Zealand, at 34.4%.

  3. In August 2026, Orbit World Travel lost estimated Share of Search among corporate travel management companies in New Zealand, from 39% to 24.4%.

  4. In August 2026, ATPI lost estimated Share of Search among corporate travel management companies in New Zealand, from 3.8% to 2.6%.

  5. In August 2026, American Express Global Business Travel lost estimated Share of Search among corporate travel management companies in New Zealand, from 2.2% to 1.6%.

How is ATPI measured?

Brandwave collects information about searches that people make online using ATPI’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

14 branded search terms

  • atpi
  • atpi app
  • atpi booking
  • atpi business travel
  • atpi business world travel
  • atpi com
  • atpi corporate travel
  • atpi group
  • atpi near me
  • atpi new zealand
  • atpi nz
  • atpi on the go
  • atpi travel agency
  • www atpi com

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How the Brand Demand Index is measured

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