American Express Global Business Travel vs ATPI:Which is more popular by branded search in New Zealand?
In August 2026, ATPI had more branded searches than American Express Global Business Travel among corporate travel management companies in New Zealand. ATPI was estimated to have 80 branded searches compared to American Express Global Business Travel’s 50, and held a 2.6% Share of Search versus American Express Global Business Travel’s 1.6%.
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Which is more popular in search, American Express Global Business Travel or ATPI?
Compare corporate travel agencies serving New Zealand employers and travellers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for ATPI, American Express Global Business Travel. The figures are in the table below the chart.
View monthly share of search table
| Month | Corporate Traveller | FCM Travel | Orbit World Travel | ATPI | American Express Global Business Travel |
|---|---|---|---|---|---|
| Oct 2025 | 32.7% | 32.7% | 28.7% | 3.6% | 2.2% |
| Nov 2025 | 35.2% | 34.5% | 26.1% | 2.3% | 1.9% |
| Dec 2025 | 32.7% | 35.1% | 25.1% | 4.1% | 2.9% |
| Jan 2026 | 36.6% | 31.2% | 24.8% | 5% | 2.5% |
| Feb 2026 | 37.9% | 32.5% | 24.3% | 4.3% | 1.1% |
| Mar 2026 | 33.4% | 33.8% | 26.8% | 3.5% | 2.5% |
| Apr 2026 | 40.4% | 27.9% | 24.5% | 5.3% | 1.9% |
| May 2026 | 38.6% | 36.8% | 18.6% | 2.5% | 3.5% |
| Jun 2026 | 38.9% | 31.1% | 24.6% | 2.1% | 3.2% |
| Jul 2026 | 28% | 27% | 39% | 3.8% | 2.2% |
| Aug 2026 | 37% | 34.4% | 24.4% | 2.6% | 1.6% |
| Sep 2026 | — | — | — | — | — |
How has the American Express Global Business Travel and ATPI comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: American Express Global Business Travel took it in May 2026, ATPI took it in July 2026.
- Across the 11 months ending August 2026, American Express Global Business Travel’s estimated Share of Search among corporate travel management companies in New Zealand moved from 2.2% to 1.6%, and its estimated monthly branded searches moved from 60 to 50.
- Across the 11 months ending August 2026, ATPI’s estimated Share of Search among corporate travel management companies in New Zealand moved from 3.6% to 2.6%, and its estimated monthly branded searches moved from 100 to 80.
How did search popularity change for New Zealand corporate travel management companies in August 2026?
2 changes
In August 2026, ATPI lost estimated Share of Search among corporate travel management companies in New Zealand, from 3.8% to 2.6%.
In August 2026, American Express Global Business Travel lost estimated Share of Search among corporate travel management companies in New Zealand, from 2.2% to 1.6%.
How each brand is measured
Brandwave collects information about searches that people make online using American Express Global Business Travel’s and ATPI’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
American Express Global Business Travel
8 branded search terms
- american express global business travel
- american express global business travel amex gbt
- american express global business travel travel management
- amex gbt
- amex gbt com
- amex gbt travel
- amex global business travel
- amexglobalbusinesstravel com
ATPI
14 branded search terms
- atpi
- atpi app
- atpi booking
- atpi business travel
- atpi business world travel
- atpi com
- atpi corporate travel
- atpi group
- atpi near me
- atpi new zealand
- atpi nz
- atpi on the go
- atpi travel agency
- www atpi com
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