American Express Global Business Travel vs Orbit World Travel:Which is more popular by branded search in New Zealand?
In August 2026, Orbit World Travel had more branded searches than American Express Global Business Travel among corporate travel management companies in New Zealand. Orbit World Travel was estimated to have 750 branded searches compared to American Express Global Business Travel’s 50, and held a 24.4% Share of Search versus American Express Global Business Travel’s 1.6%.
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Which is more popular in search, American Express Global Business Travel or Orbit World Travel?
Compare corporate travel agencies serving New Zealand employers and travellers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Orbit World Travel, American Express Global Business Travel. The figures are in the table below the chart.
View monthly share of search table
| Month | Corporate Traveller | FCM Travel | Orbit World Travel | ATPI | American Express Global Business Travel |
|---|---|---|---|---|---|
| Oct 2025 | 32.7% | 32.7% | 28.7% | 3.6% | 2.2% |
| Nov 2025 | 35.2% | 34.5% | 26.1% | 2.3% | 1.9% |
| Dec 2025 | 32.7% | 35.1% | 25.1% | 4.1% | 2.9% |
| Jan 2026 | 36.6% | 31.2% | 24.8% | 5% | 2.5% |
| Feb 2026 | 37.9% | 32.5% | 24.3% | 4.3% | 1.1% |
| Mar 2026 | 33.4% | 33.8% | 26.8% | 3.5% | 2.5% |
| Apr 2026 | 40.4% | 27.9% | 24.5% | 5.3% | 1.9% |
| May 2026 | 38.6% | 36.8% | 18.6% | 2.5% | 3.5% |
| Jun 2026 | 38.9% | 31.1% | 24.6% | 2.1% | 3.2% |
| Jul 2026 | 28% | 27% | 39% | 3.8% | 2.2% |
| Aug 2026 | 37% | 34.4% | 24.4% | 2.6% | 1.6% |
| Sep 2026 | — | — | — | — | — |
How has the American Express Global Business Travel and Orbit World Travel comparison changed over the last 12 months?
3 findings
- Orbit World Travel was ahead of American Express Global Business Travel in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, American Express Global Business Travel’s estimated Share of Search among corporate travel management companies in New Zealand moved from 2.2% to 1.6%, and its estimated monthly branded searches moved from 60 to 50.
- Across the 11 months ending August 2026, Orbit World Travel’s estimated Share of Search among corporate travel management companies in New Zealand moved from 28.7% to 24.4%, and its estimated monthly branded searches moved from 790 to 750.
How did search popularity change for New Zealand corporate travel management companies in August 2026?
4 changes
In August 2026, Corporate Traveller overtook Orbit World Travel to take the highest estimated Share of Search among corporate travel management companies in New Zealand, at 37%.
In August 2026, FCM Travel overtook Orbit World Travel to rank 2nd among corporate travel management companies in New Zealand, at 34.4%.
In August 2026, Orbit World Travel lost estimated Share of Search among corporate travel management companies in New Zealand, from 39% to 24.4%.
In August 2026, American Express Global Business Travel lost estimated Share of Search among corporate travel management companies in New Zealand, from 2.2% to 1.6%.
How each brand is measured
Brandwave collects information about searches that people make online using American Express Global Business Travel’s and Orbit World Travel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
American Express Global Business Travel
8 branded search terms
- american express global business travel
- american express global business travel amex gbt
- american express global business travel travel management
- amex gbt
- amex gbt com
- amex gbt travel
- amex global business travel
- amexglobalbusinesstravel com
Orbit World Travel
5 branded search terms
- orbit co nz
- orbit travel
- orbit world travel
- orbit world travel new zealand
- orbit world travel nz
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