Brandwave

How popular isFCM Travel?

In October 2026, people searched for FCM Travel by name about 490 times in New Zealand, a 16.7% increase from the previous year. These searches made up 17.6% of all New Zealand corporate travel management company searches, placing FCM Travel fourth out of seven companies. When we asked both ChatGPT and Google AI Overviews about corporate travel management companies, FCM Travel appeared in all answers and was the second most recommended of the seven.

Search and AI answers in October 2026

FCM Travel is the fourth most searched of 7 competitors and the second most recommended in the AI answers we collected.

  1. Orbit World TravelShare of searches 28.7%Mentioned in 3 of 4 AI answersPlace in AI recommendations 3rd
  2. Corporate TravellerShare of searches 25.8%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
  3. Tandem TravelShare of searches 21.1%Mentioned in 2 of 4 AI answersPlace in AI recommendations 4th
  4. FCM TravelShare of searches 17.6%Mentioned in 4 of 4 AI answersPlace in AI recommendations 2nd
  5. ATPIShare of searches 2.9%Mentioned in 0 of 4 AI answersPlace in AI recommendations –

+2 more

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Top corporate travel management companies in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, FCM Travel appeared in all four answers. FCM Travel is the second most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Corporate Traveller1st
  2. FCM Travel2nd
  3. Orbit World Travel3rd
  4. Tandem Travel4th
  5. American Express Global Business Travel5th
  6. Gilpin Travel6th
  7. ATPI–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Corporate Traveller4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • FCM Travel4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Orbit World Travel3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Gilpin Travel3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Tandem Travel2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • American Express Global Business Travel1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • ATPI0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about corporate travel management companies

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

How often do people search for FCM Travel compared with other New Zealand corporate travel management companies?

FCM Travel against corporate travel management companies in New Zealand, by month

Share of searches by month for Orbit World Travel, Corporate Traveller, Tandem Travel, FCM Travel, ATPI, Gilpin Travel. The figures are in the table below the chart.

View monthly share of searches table
MonthOrbit World TravelCorporate TravellerTandem TravelFCM TravelATPIGilpin TravelAmerican Express Global Business Travel
Nov 202524.4%27.8%27.1%15.8%1.5%1.9%1.5%
Dec 202524.8%29.1%23.6%15.8%2.4%2.4%1.8%
Jan 202622.9%28.6%28.1%13.8%2.4%2.4%1.9%
Feb 202623.3%31.9%25.8%14.7%1.8%1.8%0.72%
Mar 202626.1%28.7%23.5%16%2.3%1.6%2%
Apr 202626.7%31%20.7%14.7%3.4%1.7%1.7%
May 202619%33.5%22.4%19.4%1.5%1.9%2.3%
Jun 202623%31.4%25.4%14.8%1.4%1.8%2.1%
Jul 202633.9%25.4%20.8%14.5%2.1%1.4%1.8%
Aug 202623.5%30.4%24.6%17.1%1.4%1.7%1.4%
Sep 202623.6%31.9%21.4%18.1%1.1%1.8%2.2%
Oct 202628.7%25.8%21.1%17.6%2.9%2.5%1.4%
  1. Moved from 2nd to 1st. 800 estimated branded searches, +23.1% vs prior month. Share +5.1 points.

  2. Moved from 1st to 2nd. 720 estimated branded searches, -18.2% vs prior month. Share -6.1 points.

  3. Held 3rd. 590 estimated branded searches, 0% vs prior month. Share -0.2 points.

  4. 4.FCM Travel

    17.6%

    Held 4th. 490 estimated branded searches, -2% vs prior month. Share -0.6 points.

  5. 5.ATPI

    2.9%

    Moved from 7th to 5th. 80 estimated branded searches, +166.7% vs prior month. Share +1.8 points.

  6. Held 6th. 70 estimated branded searches, +40% vs prior month. Share +0.7 points.

  7. Moved from 5th to 7th. 40 estimated branded searches, -33.3% vs prior month. Share -0.7 points.

Compare popularity between FCM Travel and its closest rivals

Every comparison with FCM Travel

6 comparisons

How has branded search demand for FCM Travel changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for FCM Travel in New Zealand rose from 420 to 490.
  • Across the 12 months ending October 2026, FCM Travel’s share of searches among corporate travel management companies in New Zealand increased from 15.8% to 17.6%.
  • Across the 12 months ending October 2026, FCM Travel’s share of searches among corporate travel management companies in New Zealand peaked at 19.4% in May 2026 and was lowest at 13.8% in January 2026.

How did search popularity change for New Zealand corporate travel management companies in October 2026?

6 changes
  1. In October 2026, Orbit World Travel overtook Corporate Traveller to become the leader among corporate travel management companies in New Zealand, with 28.7% of the searches.

  2. In October 2026, ATPI overtook American Express Global Business Travel and Gilpin Travel to rank 5th among corporate travel management companies in New Zealand, with 2.9% of the searches.

  3. In October 2026, Gilpin Travel gained share of searches among corporate travel management companies in New Zealand, from 1.8% to 2.5%.

  4. In October 2026, Corporate Traveller lost share of searches among corporate travel management companies in New Zealand, from 31.9% to 25.8%.

  5. In October 2026, American Express Global Business Travel lost share of searches among corporate travel management companies in New Zealand, from 2.2% to 1.4%.

  6. In October 2026, FCM Travel lost share of searches among corporate travel management companies in New Zealand, from 18.1% to 17.6%.

How are FCM Travel’s branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using FCM Travel’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • fcm travel
  • fcm travel agency
  • fcm travel booking
  • fcm travel group
  • fcm travel management
  • fcm travel services
  • fcmtravel

Do you work for FCM Travel? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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Is FCM Travel your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.