American Express Global Business Travel vs Gilpin Travel:Which is more popular in New Zealand?
In October 2026, Gilpin Travel had more branded searches than American Express Global Business Travel among corporate travel management companies in New Zealand. Gilpin Travel had about 70 branded searches, while American Express Global Business Travel had 40. Gilpin Travel made up 2.5% of all corporate travel management company searches we track, and American Express Global Business Travel accounted for 1.4%. When we asked ChatGPT and Google AI Overviews about corporate travel management companies, Gilpin Travel appeared in three of the four answers and American Express Global Business Travel in one. Gilpin Travel was mentioned before American Express Global Business Travel in three out of four answers.
Who do people search for more?
Gilpin Travel, about 75% more searches than American Express Global Business Travel
Who does AI mention more?
Gilpin Travel, mentioned in 3 of 4 answers, American Express Global Business Travel in 1
Who does AI recommend more?
Gilpin Travel, named ahead of American Express Global Business Travel in 3 of 4 answers
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Top corporate travel management companies in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Gilpin Travel was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. American Express Global Business Travel was mentioned in one out of four: not in any of the three ChatGPT answers, but in the Google AI Overview. Gilpin Travel was listed before American Express Global Business Travel in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Corporate Traveller4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
FCM Travel4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Orbit World Travel3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Gilpin Travel3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Tandem Travel2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
American Express Global Business Travel1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
ATPI0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about corporate travel management companies
4 answers
Asked ChatGPT
“Which corporate travel management company should I hire in New Zealand?”
Asked ChatGPT
“What are the best corporate travel management companies in New Zealand?”
Asked ChatGPT
“What's the best corporate travel management company in New Zealand for business travel?”
Searched Google, AI Overview
“corporate travel management nz”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“best corporate travel agency”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is American Express Global Business Travel or Gilpin Travel more popular in search?
This chart shows how often people search Google for American Express Global Business Travel and Gilpin Travel by name. Each line represents a brand's share of searches for all seven corporate travel management companies we track, month by month, from searches in New Zealand.
Share of searches by month for Gilpin Travel, American Express Global Business Travel. The figures are in the table below the chart.
View monthly share of searches table
| Month | Orbit World Travel | Corporate Traveller | Tandem Travel | FCM Travel | ATPI | Gilpin Travel | American Express Global Business Travel |
|---|---|---|---|---|---|---|---|
| Nov 2025 | 24.4% | 27.8% | 27.1% | 15.8% | 1.5% | 1.9% | 1.5% |
| Dec 2025 | 24.8% | 29.1% | 23.6% | 15.8% | 2.4% | 2.4% | 1.8% |
| Jan 2026 | 22.9% | 28.6% | 28.1% | 13.8% | 2.4% | 2.4% | 1.9% |
| Feb 2026 | 23.3% | 31.9% | 25.8% | 14.7% | 1.8% | 1.8% | 0.72% |
| Mar 2026 | 26.1% | 28.7% | 23.5% | 16% | 2.3% | 1.6% | 2% |
| Apr 2026 | 26.7% | 31% | 20.7% | 14.7% | 3.4% | 1.7% | 1.7% |
| May 2026 | 19% | 33.5% | 22.4% | 19.4% | 1.5% | 1.9% | 2.3% |
| Jun 2026 | 23% | 31.4% | 25.4% | 14.8% | 1.4% | 1.8% | 2.1% |
| Jul 2026 | 33.9% | 25.4% | 20.8% | 14.5% | 2.1% | 1.4% | 1.8% |
| Aug 2026 | 23.5% | 30.4% | 24.6% | 17.1% | 1.4% | 1.7% | 1.4% |
| Sep 2026 | 23.6% | 31.9% | 21.4% | 18.1% | 1.1% | 1.8% | 2.2% |
| Oct 2026 | 28.7% | 25.8% | 21.1% | 17.6% | 2.9% | 2.5% | 1.4% |
How has branded search for American Express Global Business Travel and Gilpin Travel changed in New Zealand over the last 12 months?
3 findings
- The lead changed hands 4 times in the 12 months ending October 2026: American Express Global Business Travel took it in March 2026, Gilpin Travel took it in August 2026, American Express Global Business Travel took it in September 2026, Gilpin Travel took it in October 2026.
- Across the 12 months ending October 2026, American Express Global Business Travel’s share of searches among corporate travel management companies in New Zealand moved from 1.5% to 1.4%, and its estimated monthly branded searches held steady at 40.
- Across the 12 months ending October 2026, Gilpin Travel’s share of searches among corporate travel management companies in New Zealand moved from 1.9% to 2.5%, and its estimated monthly branded searches moved from 50 to 70.
How did search popularity change for New Zealand corporate travel management companies in October 2026?
3 changes
In October 2026, ATPI overtook American Express Global Business Travel and Gilpin Travel to rank 5th among corporate travel management companies in New Zealand, with 2.9% of the searches.
In October 2026, Gilpin Travel gained share of searches among corporate travel management companies in New Zealand, from 1.8% to 2.5%.
In October 2026, American Express Global Business Travel lost share of searches among corporate travel management companies in New Zealand, from 2.2% to 1.4%.
How are American Express Global Business Travel’s and Gilpin Travel’s branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using American Express Global Business Travel’s and Gilpin Travel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
American Express Global Business Travel
3 branded search terms
- amex gbt
- amex gbt travel
- amex global business travel
Gilpin Travel
1 branded search term
- gilpin travel
Other head-to-heads among corporate travel management companies
- Orbit World Travel vs Corporate Traveller: compare popularity
- Orbit World Travel vs Tandem Travel: compare popularity
- Orbit World Travel vs FCM Travel: compare popularity
- Orbit World Travel vs ATPI: compare popularity
- Corporate Traveller vs Tandem Travel: compare popularity
- Corporate Traveller vs FCM Travel: compare popularity
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