Brandwave

How popular isAdvocate?

In September 2026, people searched for Advocate by name about 670 times in New Zealand, a 6.3% increase from the previous year. These searches made up 4.5% of all New Zealand flea, tick and worm treatment brand searches, placing Advocate fifth out of nine brands. When we asked both ChatGPT and Google AI Overviews about flea, tick and worm treatment brands, Advocate appeared in two of the five answers and was the fifth most recommended of the nine.

Search and AI answers in September 2026

Advocate is the fifth most searched of 9 competitors and the fifth most recommended in AI answers.

  1. BravectoShare of searches 51.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  2. NexGardShare of searches 21.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. DrontalShare of searches 8.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  4. SimparicaShare of searches 5.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  5. AdvocateShare of searches 4.5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th

+4 more

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Top flea, tick and worm treatment brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Advocate was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Advocate is the fifth most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. NexGard1st
  2. Bravecto2nd
  3. Simparica3rd
  4. Drontal4th
  5. Advocate5th
  6. Frontline6th
  7. Seresto7th
  8. Capstar–
  9. Comfortis–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Bravecto5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • NexGard5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Simparica4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Drontal3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Advocate2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Frontline1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Seresto1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Capstar0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Comfortis0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about flea, tick and worm treatment brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which flea, tick and worm treatment brands compete with Advocate?

Advocate against flea, tick and worm treatment brands in New Zealand, by month

Share of searches by month for Bravecto, NexGard, Drontal, Simparica, Advocate, Frontline, Capstar, Seresto. The figures are in the table below the chart.

View monthly share of searches table
MonthBravectoNexGardDrontalSimparicaAdvocateFrontlineCapstarSerestoComfortis
Oct 202534.4%27.6%9.3%10.9%5.5%5%3.5%3.1%0.7%
Nov 202533.7%24.4%8.3%11.1%6.1%6.7%4.7%4.4%0.62%
Dec 202537.2%20.9%9.4%8.6%6%6.2%6.4%4.6%0.67%
Jan 202639.6%19.6%10.1%8.5%6%6.6%5.8%3.2%0.54%
Feb 202636.7%20.8%10.2%8.3%5.9%7.7%7%2.9%0.41%
Mar 202634.6%20%10.5%8.6%6.2%10.9%5.9%2.6%0.64%
Apr 202633.8%20.7%11.7%7.4%6%9.6%7.1%3.2%0.49%
May 202636.3%22.7%11.9%7.2%5.5%5.6%7.6%3.1%0.27%
Jun 202637.4%22.8%11.9%7.4%6.1%5.3%6.4%2.4%0.34%
Jul 202640%23.6%10.7%6.6%4.8%6.1%5.3%2.4%0.44%
Aug 202639.5%23.8%12.2%7.5%5.4%4.8%4.2%2.2%0.37%
Sep 202651.5%21.6%8.4%5.5%4.5%3.4%2.7%2.2%0.27%

  1. 1.Bravecto

    51.5%

    Held 1st. 7.7K estimated branded searches, +78.3% vs prior month. Share +12 points.

  2. 2.NexGard

    21.6%

    Held 2nd. 3.2K estimated branded searches, +23.9% vs prior month. Share -2.2 points.

  3. 3.Drontal

    8.4%

    Held 3rd. 1.2K estimated branded searches, -6.1% vs prior month. Share -3.8 points.

  4. 4.Simparica

    5.5%

    Held 4th. 810 estimated branded searches, 0% vs prior month. Share -2 points.

  5. 5.Advocate

    4.5%

    Held 5th. 670 estimated branded searches, +13.6% vs prior month. Share -0.9 points.

  6. 6.Frontline

    3.4%

    Held 6th. 510 estimated branded searches, -1.9% vs prior month. Share -1.4 points.

  7. 7.Capstar

    2.7%

    Held 7th. 400 estimated branded searches, -13% vs prior month. Share -1.5 points.

  8. 8.Seresto

    2.2%

    Held 8th. 320 estimated branded searches, +33.3% vs prior month. Share -0.1 points.

  9. 9.Comfortis

    0.27%

    Held 9th. 40 estimated branded searches, 0% vs prior month. Share -0.1 points.

Compare popularity between Advocate and its closest rivals

Every comparison with Advocate

8 comparisons

How has branded search demand for Advocate changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Advocate in New Zealand rose from 630 to 670.
  • Across the 12 months ending September 2026, Advocate’s share of searches among flea, tick and worm treatment brands in New Zealand decreased from 5.5% to 4.5%.
  • Across the 12 months ending September 2026, Advocate’s share of searches among flea, tick and worm treatment brands in New Zealand peaked at 6.2% in March 2026 and was lowest at 4.5% in September 2026.

How did search popularity change for New Zealand flea, tick and worm treatment brands in September 2026?

6 changes

  1. In September 2026, Bravecto gained share of searches among flea, tick and worm treatment brands in New Zealand, from 39.5% to 51.5%.

  2. In September 2026, Drontal lost share of searches among flea, tick and worm treatment brands in New Zealand, from 12.2% to 8.4%.

  3. In September 2026, NexGard lost share of searches among flea, tick and worm treatment brands in New Zealand, from 23.8% to 21.6%.

  4. In September 2026, Simparica lost share of searches among flea, tick and worm treatment brands in New Zealand, from 7.5% to 5.5%.

  5. In September 2026, Capstar lost share of searches among flea, tick and worm treatment brands in New Zealand, from 4.2% to 2.7%.

  6. In September 2026, Frontline lost share of searches among flea, tick and worm treatment brands in New Zealand, from 4.8% to 3.4%.

How are Advocate’s branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using Advocate’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • advocate cat
  • advocate dog
  • advocate flea
  • advocate flea control
  • advocate flea worm
  • advocate worming

Do you work for Advocate? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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