Brandwave

How popular isSimparica?

In September 2026, people searched for Simparica by name about 810 times in New Zealand, a 35.2% decrease from the previous year. These searches made up 5.5% of all New Zealand flea, tick and worm treatment brand searches, placing Simparica fourth out of nine brands. When we asked both ChatGPT and Google AI Overviews about flea, tick and worm treatment brands, Simparica appeared in four of the five answers and was the third most recommended of the nine.

Search and AI answers in September 2026

Simparica is the fourth most searched of 9 competitors and the third most recommended in AI answers.

  1. BravectoShare of searches 51.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  2. NexGardShare of searches 21.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. DrontalShare of searches 8.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  4. SimparicaShare of searches 5.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  5. AdvocateShare of searches 4.5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th

+4 more

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Top flea, tick and worm treatment brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Simparica was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Simparica is the third most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. NexGard1st
  2. Bravecto2nd
  3. Simparica3rd
  4. Drontal4th
  5. Advocate5th
  6. Frontline6th
  7. Seresto7th
  8. Capstar–
  9. Comfortis–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Bravecto5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • NexGard5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Simparica4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Drontal3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Advocate2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Frontline1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Seresto1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Capstar0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Comfortis0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about flea, tick and worm treatment brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which flea, tick and worm treatment brands compete with Simparica?

Simparica against flea, tick and worm treatment brands in New Zealand, by month

Share of searches by month for Bravecto, NexGard, Drontal, Simparica, Advocate, Frontline, Capstar, Seresto. The figures are in the table below the chart.

View monthly share of searches table
MonthBravectoNexGardDrontalSimparicaAdvocateFrontlineCapstarSerestoComfortis
Oct 202534.4%27.6%9.3%10.9%5.5%5%3.5%3.1%0.7%
Nov 202533.7%24.4%8.3%11.1%6.1%6.7%4.7%4.4%0.62%
Dec 202537.2%20.9%9.4%8.6%6%6.2%6.4%4.6%0.67%
Jan 202639.6%19.6%10.1%8.5%6%6.6%5.8%3.2%0.54%
Feb 202636.7%20.8%10.2%8.3%5.9%7.7%7%2.9%0.41%
Mar 202634.6%20%10.5%8.6%6.2%10.9%5.9%2.6%0.64%
Apr 202633.8%20.7%11.7%7.4%6%9.6%7.1%3.2%0.49%
May 202636.3%22.7%11.9%7.2%5.5%5.6%7.6%3.1%0.27%
Jun 202637.4%22.8%11.9%7.4%6.1%5.3%6.4%2.4%0.34%
Jul 202640%23.6%10.7%6.6%4.8%6.1%5.3%2.4%0.44%
Aug 202639.5%23.8%12.2%7.5%5.4%4.8%4.2%2.2%0.37%
Sep 202651.5%21.6%8.4%5.5%4.5%3.4%2.7%2.2%0.27%

  1. 1.Bravecto

    51.5%

    Held 1st. 7.7K estimated branded searches, +78.3% vs prior month. Share +12 points.

  2. 2.NexGard

    21.6%

    Held 2nd. 3.2K estimated branded searches, +23.9% vs prior month. Share -2.2 points.

  3. 3.Drontal

    8.4%

    Held 3rd. 1.2K estimated branded searches, -6.1% vs prior month. Share -3.8 points.

  4. 4.Simparica

    5.5%

    Held 4th. 810 estimated branded searches, 0% vs prior month. Share -2 points.

  5. 5.Advocate

    4.5%

    Held 5th. 670 estimated branded searches, +13.6% vs prior month. Share -0.9 points.

  6. 6.Frontline

    3.4%

    Held 6th. 510 estimated branded searches, -1.9% vs prior month. Share -1.4 points.

  7. 7.Capstar

    2.7%

    Held 7th. 400 estimated branded searches, -13% vs prior month. Share -1.5 points.

  8. 8.Seresto

    2.2%

    Held 8th. 320 estimated branded searches, +33.3% vs prior month. Share -0.1 points.

  9. 9.Comfortis

    0.27%

    Held 9th. 40 estimated branded searches, 0% vs prior month. Share -0.1 points.

Compare popularity between Simparica and its closest rivals

Every comparison with Simparica

8 comparisons

How has branded search demand for Simparica changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Simparica in New Zealand fell from 1.3K to 810.
  • Across the 12 months ending September 2026, Simparica’s share of searches among flea, tick and worm treatment brands in New Zealand decreased from 10.9% to 5.5%.
  • Across the 12 months ending September 2026, Simparica’s share of searches among flea, tick and worm treatment brands in New Zealand peaked at 11.1% in November 2025 and was lowest at 5.5% in September 2026.
  • Across the 12 months ending September 2026, Simparica fell from 3rd to 4th among flea, tick and worm treatment brands in New Zealand.

How did search popularity change for New Zealand flea, tick and worm treatment brands in September 2026?

6 changes

  1. In September 2026, Bravecto gained share of searches among flea, tick and worm treatment brands in New Zealand, from 39.5% to 51.5%.

  2. In September 2026, Drontal lost share of searches among flea, tick and worm treatment brands in New Zealand, from 12.2% to 8.4%.

  3. In September 2026, NexGard lost share of searches among flea, tick and worm treatment brands in New Zealand, from 23.8% to 21.6%.

  4. In September 2026, Simparica lost share of searches among flea, tick and worm treatment brands in New Zealand, from 7.5% to 5.5%.

  5. In September 2026, Capstar lost share of searches among flea, tick and worm treatment brands in New Zealand, from 4.2% to 2.7%.

  6. In September 2026, Frontline lost share of searches among flea, tick and worm treatment brands in New Zealand, from 4.8% to 3.4%.

How are Simparica’s branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Simparica’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • simparica flea treatment
  • simparica for cats
  • simparica for dogs
  • simparicatrio

How the Brand Demand Index is measured

Who owns Simparica?

Simparica is owned by Zoetis Inc.. Brandwave also tracks Zoetis, owned by the same company, in New Zealand.

Do you work for Simparica? To request corrections or removal please contact us via our support page and we will be happy to assist.

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