How popular isBravecto?
In September 2026, people searched for Bravecto by name about 7,650 times in New Zealand, a 94.7% increase from the previous year. These searches made up 51.5% of all New Zealand flea, tick and worm treatment brand searches, placing Bravecto first out of nine brands. When we asked both ChatGPT and Google AI Overviews about flea, tick and worm treatment brands, Bravecto appeared in all answers and was the second most recommended of the nine.
Bravecto is the most searched of 9 competitors and the second most recommended in AI answers.
BravectoShare of searches 51.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
NexGardShare of searches 21.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
DrontalShare of searches 8.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
SimparicaShare of searches 5.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd- AdvocateShare of searches 4.5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
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Top flea, tick and worm treatment brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Bravecto appeared in all five answers. Bravecto is the second most recommended of the nine.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Bravecto5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- NexGard5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Simparica4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Drontal3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Advocate2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Frontline1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Seresto1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Capstar0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Comfortis0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about flea, tick and worm treatment brands
5 answers
Asked ChatGPT
“Which flea, tick and worm treatment brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best flea, tick and worm treatment brands in New Zealand?”
Asked ChatGPT
“What's the best flea, tick and worm treatment brand in New Zealand for protecting pets from parasites?”
Searched Google, AI Overview
“tick treatment for dogs”
Searched Google, AI Overview
“worm treatment for cats”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which flea, tick and worm treatment brands compete with Bravecto?
Share of searches by month for Bravecto, NexGard, Drontal, Simparica, Advocate, Frontline, Capstar, Seresto. The figures are in the table below the chart.
View monthly share of searches table
| Month | Bravecto | NexGard | Drontal | Simparica | Advocate | Frontline | Capstar | Seresto | Comfortis |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 34.4% | 27.6% | 9.3% | 10.9% | 5.5% | 5% | 3.5% | 3.1% | 0.7% |
| Nov 2025 | 33.7% | 24.4% | 8.3% | 11.1% | 6.1% | 6.7% | 4.7% | 4.4% | 0.62% |
| Dec 2025 | 37.2% | 20.9% | 9.4% | 8.6% | 6% | 6.2% | 6.4% | 4.6% | 0.67% |
| Jan 2026 | 39.6% | 19.6% | 10.1% | 8.5% | 6% | 6.6% | 5.8% | 3.2% | 0.54% |
| Feb 2026 | 36.7% | 20.8% | 10.2% | 8.3% | 5.9% | 7.7% | 7% | 2.9% | 0.41% |
| Mar 2026 | 34.6% | 20% | 10.5% | 8.6% | 6.2% | 10.9% | 5.9% | 2.6% | 0.64% |
| Apr 2026 | 33.8% | 20.7% | 11.7% | 7.4% | 6% | 9.6% | 7.1% | 3.2% | 0.49% |
| May 2026 | 36.3% | 22.7% | 11.9% | 7.2% | 5.5% | 5.6% | 7.6% | 3.1% | 0.27% |
| Jun 2026 | 37.4% | 22.8% | 11.9% | 7.4% | 6.1% | 5.3% | 6.4% | 2.4% | 0.34% |
| Jul 2026 | 40% | 23.6% | 10.7% | 6.6% | 4.8% | 6.1% | 5.3% | 2.4% | 0.44% |
| Aug 2026 | 39.5% | 23.8% | 12.2% | 7.5% | 5.4% | 4.8% | 4.2% | 2.2% | 0.37% |
| Sep 2026 | 51.5% | 21.6% | 8.4% | 5.5% | 4.5% | 3.4% | 2.7% | 2.2% | 0.27% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 51.5% | 7.7K | +78.3% | +12 points | |
| 2, held 2nd | 21.6% | 3.2K | +23.9% | -2.2 points | |
| 3, held 3rd | 8.4% | 1.2K | -6.1% | -3.8 points | |
| 4, held 4th | 5.5% | 810 | 0% | -2 points | |
| 5, held 5th | 4.5% | 670 | +13.6% | -0.9 points | |
| 6, held 6th | 3.4% | 510 | -1.9% | -1.4 points | |
| 7, held 7th | 2.7% | 400 | -13% | -1.5 points | |
| 8, held 8th | 2.2% | 320 | +33.3% | -0.1 points | |
| 9, held 9th | 0.27% | 40 | 0% | -0.1 points |
1.
Bravecto51.5%
Held 1st. 7.7K estimated branded searches, +78.3% vs prior month. Share +12 points.
2.
NexGard21.6%
Held 2nd. 3.2K estimated branded searches, +23.9% vs prior month. Share -2.2 points.
3.
Drontal8.4%
Held 3rd. 1.2K estimated branded searches, -6.1% vs prior month. Share -3.8 points.
5.5%
Held 4th. 810 estimated branded searches, 0% vs prior month. Share -2 points.
5.Advocate
4.5%
Held 5th. 670 estimated branded searches, +13.6% vs prior month. Share -0.9 points.
3.4%
Held 6th. 510 estimated branded searches, -1.9% vs prior month. Share -1.4 points.
7.
Capstar2.7%
Held 7th. 400 estimated branded searches, -13% vs prior month. Share -1.5 points.
8.
Seresto2.2%
Held 8th. 320 estimated branded searches, +33.3% vs prior month. Share -0.1 points.
0.27%
Held 9th. 40 estimated branded searches, 0% vs prior month. Share -0.1 points.
Compare popularity between Bravecto and its closest rivals
Every comparison with Bravecto
8 comparisons
How has branded search demand for Bravecto changed in New Zealand over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Bravecto in New Zealand rose from 3.9K to 7.7K.
- Across the 12 months ending September 2026, Bravecto’s share of searches among flea, tick and worm treatment brands in New Zealand increased from 34.4% to 51.5%.
- Across the 12 months ending September 2026, Bravecto’s share of searches among flea, tick and worm treatment brands in New Zealand peaked at 51.5% in September 2026 and was lowest at 33.7% in November 2025.
How did search popularity change for New Zealand flea, tick and worm treatment brands in September 2026?
6 changes
In September 2026, Bravecto gained share of searches among flea, tick and worm treatment brands in New Zealand, from 39.5% to 51.5%.
In September 2026, Drontal lost share of searches among flea, tick and worm treatment brands in New Zealand, from 12.2% to 8.4%.
In September 2026, NexGard lost share of searches among flea, tick and worm treatment brands in New Zealand, from 23.8% to 21.6%.
In September 2026, Simparica lost share of searches among flea, tick and worm treatment brands in New Zealand, from 7.5% to 5.5%.
In September 2026, Capstar lost share of searches among flea, tick and worm treatment brands in New Zealand, from 4.2% to 2.7%.
In September 2026, Frontline lost share of searches among flea, tick and worm treatment brands in New Zealand, from 4.8% to 3.4%.
How are Bravecto’s branded searches counted?
8 search terms
Brandwave collects information about searches that people make online using Bravecto’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- bravecto
- bravecto cat
- bravecto chews
- bravecto dog
- bravecto flea
- bravecto flea treatment
- bravecto in dogs
- bravecto plus
Do you work for Bravecto? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Bravecto your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.