Brandwave

Comfortis vs Simparica:Which is more popular?

In September 2026, Simparica had more branded searches than Comfortis among flea, tick and worm treatment brands in New Zealand. Simparica had about 810 branded searches, while Comfortis had 40. Simparica made up 5.5% of all flea, tick and worm treatment brand searches we track, and Comfortis accounted for 0.27%. When we asked ChatGPT and Google AI Overviews about flea, tick and worm treatment brands, Simparica appeared in four of the five answers and Comfortis in none.

Among flea, tick and worm treatment brands in New Zealand in September 2026

Who do people search for more?

Simparica, about 20 searches for every 1 for Comfortis

Simparica 810 searchesComfortis 40 searches

Who does AI mention more?

Simparica, mentioned in 4 of 5 answers, Comfortis in 0

Simparica in 4 of 5Comfortis in 0 of 5

Who does AI recommend more?

Simparica, the only one of the two named

Simparica first in 4Comfortis never named

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Top flea, tick and worm treatment brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Simparica was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Comfortis did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. NexGard1st
  2. Bravecto2nd
  3. Simparica3rd
  4. Drontal4th
  5. Advocate5th
  6. Frontline6th
  7. Seresto7th
  8. Capstar–
  9. Comfortis–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Bravecto5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • NexGard5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Simparica4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Drontal3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Advocate2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Frontline1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Seresto1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Capstar0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Comfortis0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about flea, tick and worm treatment brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Comfortis or Simparica more popular in search?

This chart shows how often people search Google for Comfortis and Simparica by name. Each line represents a brand's share of searches for all nine flea, tick and worm treatment brands we track, month by month, from searches in New Zealand.

Comfortis and Simparica among flea, tick and worm treatment brands in New Zealand, by month

Share of searches by month for Simparica, Comfortis. The figures are in the table below the chart.

View monthly share of searches table
MonthBravectoNexGardDrontalSimparicaAdvocateFrontlineCapstarSerestoComfortis
Oct 202534.4%27.6%9.3%10.9%5.5%5%3.5%3.1%0.7%
Nov 202533.7%24.4%8.3%11.1%6.1%6.7%4.7%4.4%0.62%
Dec 202537.2%20.9%9.4%8.6%6%6.2%6.4%4.6%0.67%
Jan 202639.6%19.6%10.1%8.5%6%6.6%5.8%3.2%0.54%
Feb 202636.7%20.8%10.2%8.3%5.9%7.7%7%2.9%0.41%
Mar 202634.6%20%10.5%8.6%6.2%10.9%5.9%2.6%0.64%
Apr 202633.8%20.7%11.7%7.4%6%9.6%7.1%3.2%0.49%
May 202636.3%22.7%11.9%7.2%5.5%5.6%7.6%3.1%0.27%
Jun 202637.4%22.8%11.9%7.4%6.1%5.3%6.4%2.4%0.34%
Jul 202640%23.6%10.7%6.6%4.8%6.1%5.3%2.4%0.44%
Aug 202639.5%23.8%12.2%7.5%5.4%4.8%4.2%2.2%0.37%
Sep 202651.5%21.6%8.4%5.5%4.5%3.4%2.7%2.2%0.27%

How has the Comfortis and Simparica comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand flea, tick and worm treatment brands in September 2026?

2 changes
  1. In September 2026, Simparica lost share of searches among flea, tick and worm treatment brands in New Zealand, from 7.5% to 5.5%.

  2. Estimated monthly branded searches for Comfortis in New Zealand fell 50% over 12 measured months, from 80 to 40 in September 2026.

How are branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using Comfortis’ and Simparica’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Comfortis

2 branded search terms

  • comfortis
  • comfortis for cats

Simparica

4 branded search terms

  • simparica flea treatment
  • simparica for cats
  • simparica for dogs
  • simparicatrio

How the Brand Demand Index is measured

Other head-to-heads among flea, tick and worm treatment brands

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