Advocate vs Frontline:Which is more popular by branded search in New Zealand?
In August 2026, Advocate had more branded searches than Frontline among flea, tick and worm treatment brands in New Zealand. Advocate was estimated to have 1K branded searches compared to Frontline’s 650, and held a 9.3% Share of Search versus Frontline’s 6%.
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Which is more popular in search, Advocate or Frontline?
Compare the flea, tick and worm treatment brands New Zealand pet owners buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Advocate, Frontline. The figures are in the table below the chart.
View monthly share of search table
| Month | Bravecto | NexGard | Drontal | Advocate | Frontline |
|---|---|---|---|---|---|
| Oct 2025 | 41.2% | 30.9% | 12% | 9.8% | 6.1% |
| Nov 2025 | 42.3% | 28% | 11.1% | 10.3% | 8.3% |
| Dec 2025 | 46.3% | 24% | 11.8% | 9.8% | 8.1% |
| Jan 2026 | 46.6% | 21.8% | 13.5% | 9.8% | 8.3% |
| Feb 2026 | 43% | 23.1% | 13% | 9% | 11.9% |
| Mar 2026 | 40.1% | 21.8% | 14.4% | 9.5% | 14.2% |
| Apr 2026 | 39.7% | 22.7% | 16.3% | 9% | 12.3% |
| May 2026 | 41.4% | 24% | 16.7% | 8.7% | 9.2% |
| Jun 2026 | 43.2% | 25.2% | 15.5% | 9.6% | 6.4% |
| Jul 2026 | 44.9% | 25.1% | 14.2% | 8.6% | 7.2% |
| Aug 2026 | 44.5% | 24.6% | 15.6% | 9.3% | 6% |
| Sep 2026 | — | — | — | — | — |
How has the Advocate and Frontline comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: Frontline took it in February 2026, Advocate took it in June 2026.
- Across the 11 months ending August 2026, Advocate’s estimated Share of Search among flea, tick and worm treatment brands in New Zealand moved from 9.8% to 9.3%, and its estimated monthly branded searches held steady at 1K.
- Across the 11 months ending August 2026, Frontline’s estimated Share of Search among flea, tick and worm treatment brands in New Zealand moved from 6.1% to 6%, and its estimated monthly branded searches moved from 640 to 650.
How did search popularity change for New Zealand flea, tick and worm treatment brands in August 2026?
2 changes
In August 2026, Advocate gained estimated Share of Search among flea, tick and worm treatment brands in New Zealand, from 8.6% to 9.3%.
In August 2026, Frontline lost estimated Share of Search among flea, tick and worm treatment brands in New Zealand, from 7.2% to 6%.
How each brand is measured
Brandwave collects information about searches that people make online using Advocate’s and Frontline’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Advocate
12 branded search terms
- advocate cat
- advocate dog
- advocate flea
- advocate flea & worm treatment for cats
- advocate flea and worm treatment
- advocate flea and worm treatment for cats
- advocate flea and worm treatment for dogs
- advocate flea control
- advocate flea treatment for cats
- advocate flea treatment for dogs
- advocate flea worm
- advocate worming
Frontline
11 branded search terms
- dog flea treatment frontline plus
- frontline cat
- frontline cat flea medicine
- frontline dog
- frontline flea
- frontline flea control
- frontline flea spray
- frontline plus
- frontline plus canine
- frontline plus flea control
- frontline worming
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.