Advocate vs Drontal:Which is more popular by branded search in New Zealand?

Name: Advocate vs Drontal: Which is more popular by branded search in New Zealand?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, Drontal had more branded searches than Advocate among flea, tick and worm treatment brands in New Zealand. Drontal was estimated to have 1.7K branded searches compared to Advocate’s 1K, and held a 15.6% Share of Search versus Advocate’s 9.3%.

Share of Search among flea, tick and worm treatment brands in New Zealand in August 2026Which is more popular in search, Advocate or Drontal?

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Which is more popular in search, Advocate or Drontal?

Compare the flea, tick and worm treatment brands New Zealand pet owners buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Advocate and Drontal among flea, tick and worm treatment brands in New Zealand, by month

Month	Bravecto	NexGard	Drontal	Advocate	Frontline
Oct 2025	41.2%	30.9%	12%	9.8%	6.1%
Nov 2025	42.3%	28%	11.1%	10.3%	8.3%
Dec 2025	46.3%	24%	11.8%	9.8%	8.1%
Jan 2026	46.6%	21.8%	13.5%	9.8%	8.3%
Feb 2026	43%	23.1%	13%	9%	11.9%
Mar 2026	40.1%	21.8%	14.4%	9.5%	14.2%
Apr 2026	39.7%	22.7%	16.3%	9%	12.3%
May 2026	41.4%	24%	16.7%	8.7%	9.2%
Jun 2026	43.2%	25.2%	15.5%	9.6%	6.4%
Jul 2026	44.9%	25.1%	14.2%	8.6%	7.2%
Aug 2026	44.5%	24.6%	15.6%	9.3%	6%
Sep 2026	—	—	—	—	—

How has the Advocate and Drontal comparison changed over the last 12 months?

3 findings

Drontal was ahead of Advocate in every measured month of the 11 months ending August 2026.
Across the 11 months ending August 2026, Advocate’s estimated Share of Search among flea, tick and worm treatment brands in New Zealand moved from 9.8% to 9.3%, and its estimated monthly branded searches held steady at 1K.
Across the 11 months ending August 2026, Drontal’s estimated Share of Search among flea, tick and worm treatment brands in New Zealand moved from 12% to 15.6%, and its estimated monthly branded searches moved from 1.3K to 1.7K.

How did search popularity change for New Zealand flea, tick and worm treatment brands in August 2026?

2 changes

In August 2026, Drontal gained estimated Share of Search among flea, tick and worm treatment brands in New Zealand, from 14.2% to 15.6%.
In August 2026, Advocate gained estimated Share of Search among flea, tick and worm treatment brands in New Zealand, from 8.6% to 9.3%.

How each brand is measured

Brandwave collects information about searches that people make online using Advocate’s and Drontal’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.