Advocate vs Capstar:Which is more popular?
In September 2026, Advocate had more branded searches than Capstar among flea, tick and worm treatment brands in New Zealand. Advocate had about 670 branded searches, while Capstar had 400. Advocate made up 4.5% of all flea, tick and worm treatment brand searches we track, and Capstar accounted for 2.7%. When we asked ChatGPT and Google AI Overviews about flea, tick and worm treatment brands, Advocate appeared in two of the five answers and Capstar in none.
Who do people search for more?
Advocate, about 68% more searches than Capstar
Who does AI mention more?
Advocate, mentioned in 2 of 5 answers, Capstar in 0
Who does AI recommend more?
Advocate, the only one of the two named
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Top flea, tick and worm treatment brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Advocate was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Capstar did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Bravecto5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
NexGard5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Simparica4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Drontal3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Advocate2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Frontline1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Seresto1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Capstar0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Comfortis0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about flea, tick and worm treatment brands
5 answers
Asked ChatGPT
“Which flea, tick and worm treatment brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best flea, tick and worm treatment brands in New Zealand?”
Asked ChatGPT
“What's the best flea, tick and worm treatment brand in New Zealand for protecting pets from parasites?”
Searched Google, AI Overview
“tick treatment for dogs”
Searched Google, AI Overview
“worm treatment for cats”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Advocate or Capstar more popular in search?
This chart shows how often people search Google for Advocate and Capstar by name. Each line represents a brand's share of searches for all nine flea, tick and worm treatment brands we track, month by month, from searches in New Zealand.
Share of searches by month for Advocate, Capstar. The figures are in the table below the chart.
View monthly share of searches table
| Month | Bravecto | NexGard | Drontal | Simparica | Advocate | Frontline | Capstar | Seresto | Comfortis |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 34.4% | 27.6% | 9.3% | 10.9% | 5.5% | 5% | 3.5% | 3.1% | 0.7% |
| Nov 2025 | 33.7% | 24.4% | 8.3% | 11.1% | 6.1% | 6.7% | 4.7% | 4.4% | 0.62% |
| Dec 2025 | 37.2% | 20.9% | 9.4% | 8.6% | 6% | 6.2% | 6.4% | 4.6% | 0.67% |
| Jan 2026 | 39.6% | 19.6% | 10.1% | 8.5% | 6% | 6.6% | 5.8% | 3.2% | 0.54% |
| Feb 2026 | 36.7% | 20.8% | 10.2% | 8.3% | 5.9% | 7.7% | 7% | 2.9% | 0.41% |
| Mar 2026 | 34.6% | 20% | 10.5% | 8.6% | 6.2% | 10.9% | 5.9% | 2.6% | 0.64% |
| Apr 2026 | 33.8% | 20.7% | 11.7% | 7.4% | 6% | 9.6% | 7.1% | 3.2% | 0.49% |
| May 2026 | 36.3% | 22.7% | 11.9% | 7.2% | 5.5% | 5.6% | 7.6% | 3.1% | 0.27% |
| Jun 2026 | 37.4% | 22.8% | 11.9% | 7.4% | 6.1% | 5.3% | 6.4% | 2.4% | 0.34% |
| Jul 2026 | 40% | 23.6% | 10.7% | 6.6% | 4.8% | 6.1% | 5.3% | 2.4% | 0.44% |
| Aug 2026 | 39.5% | 23.8% | 12.2% | 7.5% | 5.4% | 4.8% | 4.2% | 2.2% | 0.37% |
| Sep 2026 | 51.5% | 21.6% | 8.4% | 5.5% | 4.5% | 3.4% | 2.7% | 2.2% | 0.27% |
How has the Advocate and Capstar comparison changed over the last 12 months?
3 findings
- The lead changed hands 6 times in the 12 months ending September 2026: Capstar took it in December 2025, Advocate took it in January 2026, Capstar took it in February 2026, Advocate took it in March 2026, Capstar took it in April 2026, Advocate took it in August 2026.
- Across the 12 months ending September 2026, Advocate’s share of searches among flea, tick and worm treatment brands in New Zealand moved from 5.5% to 4.5%, and its estimated monthly branded searches moved from 630 to 670.
- Across the 12 months ending September 2026, Capstar’s share of searches among flea, tick and worm treatment brands in New Zealand moved from 3.5% to 2.7%, and its estimated monthly branded searches held steady at 400.
How did search popularity change for New Zealand flea, tick and worm treatment brands in September 2026?
2 changes
In September 2026, Capstar lost share of searches among flea, tick and worm treatment brands in New Zealand, from 4.2% to 2.7%.
In September 2026, Advocate lost share of searches among flea, tick and worm treatment brands in New Zealand, from 5.4% to 4.5%.
How are branded searches counted?
13 search terms
Brandwave collects information about searches that people make online using Advocate’s and Capstar’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among flea, tick and worm treatment brands
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