Brandwave

CBRE vs JLL:Which is more popular?

In September 2026, CBRE had more branded searches than JLL among commercial real estate agencies worldwide. CBRE had about 368,000 branded searches, while JLL had 201,000. CBRE made up 40.8% of all commercial real estate agency searches we track, and JLL accounted for 22.3%. When we asked ChatGPT and Google AI Overviews about commercial real estate agencies, CBRE and JLL each appeared in two of the four answers. CBRE was mentioned before JLL in every answer.

Among commercial real estate agencies worldwide in September 2026

Who do people search for more?

CBRE, about 83% more searches than JLL

CBRE 368K searchesJLL 201K searches

Who does AI mention more?

Both were mentioned in 2 of 4 answers.

CBRE in 2 of 4JLL in 2 of 4

Who does AI recommend more?

CBRE, named ahead of JLL in every answer

CBRE first in 2JLL never first

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Top commercial real estate agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, CBRE and JLL were each mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. CBRE was listed before JLL in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. CBRE1st
  2. JLL2nd
  3. Cushman & Wakefield2nd
  4. Colliers4th
  5. Newmark5th
  6. Savills–
  7. Knight Frank–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • CBRE2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • JLL2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Colliers2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Cushman & Wakefield2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Newmark2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Savills0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Knight Frank0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about commercial real estate agencies

4 answers

  • Asked ChatGPT

    “Which commercial real estate agency should I hire?”

    1. Asked ChatGPT

      “What are the best commercial real estate agencies?”

      1. 1CBRE
      2. 2Cushman & Wakefield
      3. 3JLL
      4. 4Colliers
      5. 5Newmark

    2. Asked ChatGPT

      “What's the best commercial real estate agency for an office lease?”

      1. Searched Google, AI Overview

        “commercial real estate agencies”

        Google showed no AI Overview for this search.

      2. Searched Google, AI Overview

        “best commercial real estate agency”

        1. 1CBRE
        2. 2JLL
        3. 3Cushman & Wakefield
        4. 4Colliers
        5. 5Newmark

      Not named in any answer:

      Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

      Is CBRE or JLL more popular in search?

      This chart shows how often people search Google for CBRE and JLL by name. Each line represents a brand's share of searches for all seven commercial real estate agencies we track, month by month, from English-language searches worldwide.

      CBRE and JLL among commercial real estate agencies worldwide, by month

      Share of searches by month for CBRE, JLL. The figures are in the table below the chart.

      View monthly share of searches table
      MonthCBREJLLSavillsColliersKnight FrankCushman & WakefieldNewmark
      Oct 202544.2%19.8%16.2%10.8%7.3%1.5%0.28%
      Nov 202542.5%19.1%15.6%12.7%8.5%1.4%0.22%
      Dec 202540.7%22.3%14.9%12.2%8.2%1.3%0.26%
      Jan 202641%18.4%18.4%12.3%8.3%1.3%0.27%
      Feb 202642.5%19%15.6%12.7%8.5%1.4%0.28%
      Mar 202639.3%21.5%17.6%11.8%7.9%1.6%0.26%
      Apr 202641%18.4%18.4%12.3%8.3%1.3%0.27%
      May 202641%18.4%18.4%12.3%8.3%1.3%0.27%
      Jun 202641%18.4%18.4%12.3%8.3%1.3%0.27%
      Jul 202638.6%21.2%17.3%11.6%9.5%1.6%0.24%
      Aug 202637.6%20.6%16.9%13.8%9.3%1.5%0.3%
      Sep 202640.8%22.3%15%12.2%8.2%1.3%0.21%

      How has the CBRE and JLL comparison changed over the last 12 months?

      3 findings
      • CBRE was ahead of JLL in every measured month of the 12 months ending September 2026.
      • Across the 12 months ending September 2026, CBRE’s share of searches among commercial real estate agencies worldwide moved from 44.2% to 40.8%, and its estimated monthly branded searches moved from 450K to 368K.
      • Across the 12 months ending September 2026, JLL’s share of searches among commercial real estate agencies worldwide moved from 19.8% to 22.3%, and its estimated monthly branded searches held steady at 201K.

      How did search popularity change for commercial real estate agencies worldwide in September 2026?

      2 changes

      1. In September 2026, CBRE gained share of searches among commercial real estate agencies worldwide, from 37.6% to 40.8%.

      2. In September 2026, JLL gained share of searches among commercial real estate agencies worldwide, from 20.6% to 22.3%.

      How are branded searches counted?

      2 search terms

      Brandwave collects information about searches that people make online using CBRE’s and JLL’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

      CBRE

      1 branded search term

      • cbre

      JLL

      1 branded search term

      • jll

      How the Brand Demand Index is measured

      Other head-to-heads among commercial real estate agencies

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