Swarovski vs Zalto:Which is searched more?
In September 2026, Swarovski had more branded searches than Zalto among champagne flutes brands worldwide. Swarovski had about 4.1 million branded searches, while Zalto had 8,100. Swarovski made up 90.9% of all champagne flutes brand searches we track, and Zalto accounted for 0.18%. These are worldwide searches for English-language branded terms.
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Is Swarovski or Zalto more popular in search?
Compare the champagne flutes brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Swarovski, Zalto. The figures are in the table below the chart.
View monthly share of searches table
| Month | Swarovski | Waterford | Riedel | Royal Doulton | Spiegelau | Schott Zwiesel | Baccarat | Zalto |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 90.3% | 5.4% | 1.3% | 1.1% | 0.73% | 0.6% | 0.33% | 0.22% |
| Nov 2025 | 92.8% | 3.7% | 1.1% | 0.92% | 0.5% | 0.5% | 0.22% | 0.18% |
| Dec 2025 | 94.3% | 2.5% | 0.93% | 0.76% | 0.51% | 0.51% | 0.23% | 0.19% |
| Jan 2026 | 92.4% | 3.7% | 1.1% | 1.1% | 0.61% | 0.61% | 0.27% | 0.18% |
| Feb 2026 | 93.2% | 3.7% | 0.92% | 0.76% | 0.51% | 0.51% | 0.23% | 0.12% |
| Mar 2026 | 90.4% | 5.4% | 1.1% | 1.1% | 0.9% | 0.6% | 0.27% | 0.18% |
| Apr 2026 | 90.2% | 5.4% | 1.3% | 1.1% | 0.89% | 0.6% | 0.27% | 0.18% |
| May 2026 | 92% | 4.5% | 1.1% | 0.74% | 0.74% | 0.5% | 0.27% | 0.15% |
| Jun 2026 | 90.9% | 5.5% | 1.1% | 0.9% | 0.74% | 0.49% | 0.27% | 0.18% |
| Jul 2026 | 90.8% | 5.5% | 1.1% | 0.9% | 0.74% | 0.49% | 0.27% | 0.22% |
| Aug 2026 | 89.1% | 6.6% | 1.3% | 1.1% | 0.88% | 0.48% | 0.32% | 0.22% |
| Sep 2026 | 90.9% | 5.5% | 1.1% | 0.9% | 0.74% | 0.49% | 0.22% | 0.18% |
How has the Swarovski and Zalto comparison changed over the last 12 months?
3 findings
- Swarovski was ahead of Zalto in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Swarovski’s share of searches among champagne flutes brands worldwide moved from 90.3% to 90.9%, and its estimated monthly branded searches held steady at 4.1M.
- Across the 12 months ending September 2026, Zalto’s share of searches among champagne flutes brands worldwide moved from 0.22% to 0.18%, and its estimated monthly branded searches moved from 9.9K to 8.1K.
How did search popularity change for champagne flutes brands worldwide in September 2026?
2 changes
In September 2026, Swarovski gained share of searches among champagne flutes brands worldwide, from 89.1% to 90.9%.
Estimated monthly branded searches for Zalto worldwide fell 18.2% over 12 measured months, from 9.9K to 8.1K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Swarovski’s and Zalto’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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