Spotify Ad Studio vs Triton Podcast Metrics:Which is more popular by branded search?
In August 2026, Spotify Ad Studio had more branded searches than Triton Podcast Metrics among audio advertising platforms worldwide. Spotify Ad Studio was estimated to have 1.3K branded searches compared to Triton Podcast Metrics’ 10, and held a 0.67% Share of Search versus Triton Podcast Metrics’ <0.01%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Spotify Ad Studio or Triton Podcast Metrics?
Compare the platforms used to buy audio advertising. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Spotify Ad Studio, Triton Podcast Metrics. The figures are in the table below the chart.
View monthly share of search table
| Month | Megaphone | Acast | Spotify Ad Studio | DAX | Triton Podcast Metrics |
|---|---|---|---|---|---|
| Oct 2025 | 84.7% | 13.9% | 1.2% | 0.16% | <0.01% |
| Nov 2025 | 81.9% | 16.4% | 1.4% | 0.19% | <0.01% |
| Dec 2025 | 84.4% | 13.9% | 1.5% | 0.2% | <0.01% |
| Jan 2026 | 84.5% | 13.9% | 1.5% | 0.16% | <0.01% |
| Feb 2026 | 84.4% | 13.9% | 1.5% | 0.2% | 0.01% |
| Mar 2026 | 80.4% | 16.1% | 3.2% | 0.19% | <0.01% |
| Apr 2026 | 84.7% | 13.9% | 1.2% | 0.16% | <0.01% |
| May 2026 | 84.7% | 13.9% | 1.2% | 0.16% | <0.01% |
| Jun 2026 | 82.2% | 16.5% | 1.2% | 0.16% | <0.01% |
| Jul 2026 | 84.4% | 13.9% | 1.5% | 0.2% | <0.01% |
| Aug 2026 | 85.2% | 14% | 0.67% | 0.17% | <0.01% |
| Sep 2026 | — | — | — | — | — |
How has the Spotify Ad Studio and Triton Podcast Metrics comparison changed over the last 12 months?
3 findings
- Spotify Ad Studio was ahead of Triton Podcast Metrics in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Spotify Ad Studio’s estimated Share of Search among audio advertising platforms worldwide moved from 1.2% to 0.67%, and its estimated monthly branded searches moved from 2.9K to 1.3K.
- Across the 11 months ending August 2026, Triton Podcast Metrics’ estimated Share of Search among audio advertising platforms worldwide held steady at <0.01%, and its estimated monthly branded searches held steady at 10.
How did search popularity change for audio advertising platforms worldwide in August 2026?
1 change
In August 2026, Spotify Ad Studio lost estimated Share of Search among audio advertising platforms worldwide, from 1.5% to 0.67%.
How each brand is measured
Brandwave collects information about searches that people make online using Spotify Ad Studio’s and Triton Podcast Metrics’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Spotify Ad Studio
1 branded search term
- spotify ad studio
Triton Podcast Metrics
1 branded search term
- triton podcast metrics
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.