Brandwave

Skyscanner vs Vrbo:Which is more popular?

In September 2026, Skyscanner had more branded searches than Vrbo among online travel agencies worldwide. Skyscanner had about 45.5 million branded searches, while Vrbo had 2.7 million. Skyscanner made up 28.7% of all online travel agency searches we track, and Vrbo accounted for 1.7%. When we asked ChatGPT and Google AI Overviews about online travel agencies, Skyscanner and Vrbo each appeared in one of the five answers. Skyscanner and Vrbo were each mentioned first in one of the two answers that named either.

Among online travel agencies worldwide in September 2026

Who do people search for more?

Skyscanner, about 17 searches for every 1 for Vrbo

Skyscanner 45.5M searchesVrbo 2.7M searches

Who does AI mention more?

Both were mentioned in 1 of 5 answers.

Skyscanner in 1 of 5Vrbo in 1 of 5

Who does AI recommend more?

Each is named first in 1 of 2 answers.

Skyscanner first in 1Vrbo first in 1

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Top online travel agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Skyscanner and Vrbo were each mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Skyscanner and Vrbo were each listed first in one of the two answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Expedia1st
  2. Booking.com2nd
  3. Priceline3rd
  4. Hotels.com4th
  5. Google Flights5th
  6. Kayak6th
  7. Agoda7th
  8. Vrbo8th
  9. Trip.com9th
  10. Skyscanner10th
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Expedia5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Booking.com5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Google Flights3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Priceline3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Agoda2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hotels.com2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kayak2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Skyscanner1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Vrbo1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Trip.com1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about online travel agencies

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is Skyscanner or Vrbo more popular in search?

This chart shows how often people search Google for Skyscanner and Vrbo by name. Each line represents a brand's share of searches for all 11 online travel agencies we track, month by month, from English-language searches worldwide.

Skyscanner and Vrbo among online travel agencies worldwide, by month

Share of searches by month for Skyscanner, Vrbo. The figures are in the table below the chart.

View monthly share of searches table
MonthGoogle FlightsSkyscannerAirbnbExpediaBooking.comAgodaPricelineVrboTrip.comHotels.comKayak
Oct 202530%30%24.5%4.9%2.7%3.3%1.8%1.8%0.54%0.3%<0.01%
Nov 202530.1%30.1%24.6%4.9%2.8%3.3%1.8%1.8%0.44%0.24%<0.01%
Dec 202531.8%26%26%5.2%2.9%3.5%1.9%1.9%0.47%0.26%<0.01%
Jan 202630%30%24.6%4.9%2.7%3.3%1.5%2.2%0.44%0.24%<0.01%
Feb 202629.3%29.3%23.9%5.9%3.3%3.2%1.8%2.6%0.43%0.29%<0.01%
Mar 202631.7%26%26%5.2%3.5%2.9%1.6%2.3%0.57%0.26%<0.01%
Apr 202627.7%27.7%27.7%5.6%3.8%3%1.7%2%0.5%0.27%<0.01%
May 202627.5%27.5%27.5%5.5%3.7%3.7%1.7%2%0.5%0.33%<0.01%
Jun 202627.6%27.6%27.6%5.5%3.8%3%1.7%2.5%0.5%0.33%<0.01%
Jul 202625.7%25.7%31.4%5.2%4.3%2.8%1.5%2.3%0.57%0.38%<0.01%
Aug 202626.9%26.9%26.9%5.4%5.5%3.6%1.6%2%0.72%0.4%<0.01%
Sep 202628.7%28.7%23.5%5.8%4.7%3.9%1.7%1.7%0.95%0.35%<0.01%

How has the Skyscanner and Vrbo comparison changed over the last 12 months?

3 findings
  • Skyscanner was ahead of Vrbo in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Skyscanner’s share of searches among online travel agencies worldwide moved from 30% to 28.7%, and its estimated monthly branded searches held steady at 45.5M.
  • Across the 12 months ending September 2026, Vrbo’s share of searches among online travel agencies worldwide moved from 1.8% to 1.7%, and its estimated monthly branded searches held steady at 2.7M.

How did search popularity change for online travel agencies worldwide in September 2026?

2 changes

  1. In September 2026, Skyscanner overtook Airbnb to rank 2nd among online travel agencies worldwide, with 28.7% of the searches.

  2. Vrbo’s share of searches among online travel agencies worldwide has lost ground for 3 months in a row, from 2.5% to 1.7% in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Skyscanner’s and Vrbo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Skyscanner

1 branded search term

  • skyscanner

Vrbo

1 branded search term

  • vrbo

How the Brand Demand Index is measured

Other head-to-heads among online travel agencies

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