Brandwave

Airbnb vs Google Flights:Which is searched more?

In September 2026, Google Flights had more branded searches than Airbnb among online travel agencies worldwide. Google Flights had about 45.5 million branded searches, while Airbnb had 37.2 million. Google Flights made up 28.7% of all online travel agency searches we track, and Airbnb accounted for 23.5%. These are worldwide searches for English-language branded terms.

Share of searches among online travel agencies worldwide in September 2026Is Airbnb or Google Flights more popular in search?
Airbnb23.5%37.2M searches
vs
Google Flights28.7%45.5M searches

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Is Airbnb or Google Flights more popular in search?

Compare the online travel agencies travellers use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Airbnb and Google Flights among online travel agencies worldwide, by month

Share of searches by month for Google Flights, Airbnb. The figures are in the table below the chart.

View monthly share of searches table
MonthGoogle FlightsSkyscannerAirbnbExpediaBooking.comAgodaPricelineVrboTrip.comHotels.comKayak
Oct 202530%30%24.5%4.9%2.7%3.3%1.8%1.8%0.54%0.3%<0.01%
Nov 202530.1%30.1%24.6%4.9%2.8%3.3%1.8%1.8%0.44%0.24%<0.01%
Dec 202531.8%26%26%5.2%2.9%3.5%1.9%1.9%0.47%0.26%<0.01%
Jan 202630%30%24.6%4.9%2.7%3.3%1.5%2.2%0.44%0.24%<0.01%
Feb 202629.3%29.3%23.9%5.9%3.3%3.2%1.8%2.6%0.43%0.29%<0.01%
Mar 202631.7%26%26%5.2%3.5%2.9%1.6%2.3%0.57%0.26%<0.01%
Apr 202627.7%27.7%27.7%5.6%3.8%3%1.7%2%0.5%0.27%<0.01%
May 202627.5%27.5%27.5%5.5%3.7%3.7%1.7%2%0.5%0.33%<0.01%
Jun 202627.6%27.6%27.6%5.5%3.8%3%1.7%2.5%0.5%0.33%<0.01%
Jul 202625.7%25.7%31.4%5.2%4.3%2.8%1.5%2.3%0.57%0.38%<0.01%
Aug 202626.9%26.9%26.9%5.4%5.5%3.6%1.6%2%0.72%0.4%<0.01%
Sep 202628.7%28.7%23.5%5.8%4.7%3.9%1.7%1.7%0.95%0.35%<0.01%

How has the Airbnb and Google Flights comparison changed over the last 12 months?

3 findings
  • The lead changed hands 2 times in the 12 months ending September 2026: Airbnb took it in July 2026, Google Flights took it in August 2026.
  • Across the 12 months ending September 2026, Airbnb’s share of searches among online travel agencies worldwide moved from 24.5% to 23.5%, and its estimated monthly branded searches held steady at 37.2M.
  • Across the 12 months ending September 2026, Google Flights’ share of searches among online travel agencies worldwide moved from 30% to 28.7%, and its estimated monthly branded searches held steady at 45.5M.

How did search popularity change for online travel agencies worldwide in September 2026?

3 changes

  1. In September 2026, Skyscanner overtook Airbnb to rank 2nd among online travel agencies worldwide, with 28.7% of the searches.

  2. In September 2026, Google Flights gained share of searches among online travel agencies worldwide, from 26.9% to 28.7%.

  3. In September 2026, Airbnb lost share of searches among online travel agencies worldwide, from 26.9% to 23.5%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Airbnb’s and Google Flights’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Airbnb

1 branded search term

  • airbnb

Google Flights

2 branded search terms

  • google flights
  • googleflights

How the Brand Demand Index is measured

Other head-to-heads among online travel agencies

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