Brandwave

How popular isGoogle Flights in search?

In August 2026, there were an estimated 45.5M branded searches for Google Flights worldwide which held steady over the last 11 months. Google Flights holds 49.1% estimated Share of Search among flight comparison sites worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Google Flights49.1%
  2. Skyscanner49.1%
  3. Momondo1.6%
  4. Kiwi.com0.15%
  5. Kayak<0.01%
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Which flight comparison sites compete with Google Flights?

Google Flights against flight comparison sites worldwide, by month

Share of Search by month for Google Flights, Skyscanner. The figures are in the table below the chart.

View monthly share of search table
MonthGoogle FlightsSkyscannerMomondoKiwi.comKayak
Oct 202549%49%2%0.07%<0.01%
Nov 202549.2%49.2%1.6%0.07%<0.01%
Dec 202554%44.1%1.8%0.07%<0.01%
Jan 202649%49%2%0.07%<0.01%
Feb 202649%49%2%0.08%<0.01%
Mar 202654%44.2%1.8%0.09%0.01%
Apr 202649.1%49.1%1.6%0.08%0.01%
May 202649.1%49.1%1.6%0.08%0.01%
Jun 202649.1%49.1%1.6%0.08%<0.01%
Jul 202649%49%2%0.12%<0.01%
Aug 202649.1%49.1%1.6%0.15%<0.01%
Sep 2026—————

  1. 1.Google Flights

    49.1%

    Held 1st. 45.5M estimated branded searches, 0% vs prior month. Share +0.2 points.

  2. 2.Skyscanner

    49.1%

    Held 2nd. 45.5M estimated branded searches, 0% vs prior month. Share +0.2 points.

  3. 3.Momondo

    1.6%

    Held 3rd. 1.5M estimated branded searches, -18% vs prior month. Share -0.3 points.

  4. 4.Kiwi.com

    0.15%

    Held 4th. 135K estimated branded searches, +22.7% vs prior month. Share 0 points.

  5. 5.Kayak

    <0.01%

    Held 5th. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Google Flights and its closest rivals

How has branded search demand for Google Flights changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Google Flights worldwide held steady at 45.5M.
  • Across the 11 months ending August 2026, Google Flights’ estimated Share of Search among flight comparison sites worldwide peaked at 54% in December 2025 and was lowest at 49% in July 2026.

How did search popularity change for flight comparison sites worldwide in August 2026?

  1. Estimated monthly branded searches for Kiwi.com worldwide rose 123.1% over 11 measured months, from 60.5K to 135K in August 2026.

  2. Estimated monthly branded searches for Momondo worldwide fell 18% over 11 measured months, from 1.8M to 1.5M in August 2026.

How is Google Flights measured?

Brandwave collects information about searches that people make online using Google Flights’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • google flights

Do you work for Google Flights? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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