Google Flights vs Kiwi.com:Which is more popular by branded search?
In August 2026, Google Flights had more branded searches than Kiwi.com among flight comparison sites worldwide. Google Flights was estimated to have 45.5M branded searches compared to Kiwi.com’s 135K, and held a 49.1% Share of Search versus Kiwi.com’s 0.15%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Google Flights or Kiwi.com?
Compare the sites people compare flights on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Google Flights, Kiwi.com. The figures are in the table below the chart.
View monthly share of search table
| Month | Google Flights | Skyscanner | Momondo | Kiwi.com | Kayak |
|---|---|---|---|---|---|
| Oct 2025 | 49% | 49% | 2% | 0.07% | <0.01% |
| Nov 2025 | 49.2% | 49.2% | 1.6% | 0.07% | <0.01% |
| Dec 2025 | 54% | 44.1% | 1.8% | 0.07% | <0.01% |
| Jan 2026 | 49% | 49% | 2% | 0.07% | <0.01% |
| Feb 2026 | 49% | 49% | 2% | 0.08% | <0.01% |
| Mar 2026 | 54% | 44.2% | 1.8% | 0.09% | 0.01% |
| Apr 2026 | 49.1% | 49.1% | 1.6% | 0.08% | 0.01% |
| May 2026 | 49.1% | 49.1% | 1.6% | 0.08% | 0.01% |
| Jun 2026 | 49.1% | 49.1% | 1.6% | 0.08% | <0.01% |
| Jul 2026 | 49% | 49% | 2% | 0.12% | <0.01% |
| Aug 2026 | 49.1% | 49.1% | 1.6% | 0.15% | <0.01% |
| Sep 2026 | — | — | — | — | — |
How has the Google Flights and Kiwi.com comparison changed over the last 12 months?
3 findings
- Google Flights was ahead of Kiwi.com in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Google Flights’ estimated Share of Search among flight comparison sites worldwide moved from 49% to 49.1%, and its estimated monthly branded searches held steady at 45.5M.
- Across the 11 months ending August 2026, Kiwi.com’s estimated Share of Search among flight comparison sites worldwide moved from 0.07% to 0.15%, and its estimated monthly branded searches moved from 60.5K to 135K.
How did search popularity change for flight comparison sites worldwide in August 2026?
1 change
Estimated monthly branded searches for Kiwi.com worldwide rose 123.1% over 11 measured months, from 60.5K to 135K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Google Flights’ and Kiwi.com’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Google Flights
1 branded search term
- google flights
Kiwi.com
1 branded search term
- kiwi.com
Put your own brand in this comparison
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