Brandwave

Google Flights vs Skyscanner:Which is more popular?

In September 2026, Google Flights and Skyscanner were level in searches among online travel agencies worldwide, with an estimated 45.5M branded searches each, at 28.7% of the total each. When we asked ChatGPT and Google AI Overviews about online travel agencies, Google Flights appeared in three of the five answers and Skyscanner in one. Google Flights was mentioned before Skyscanner in every answer that named either.

Among online travel agencies worldwide in September 2026

Who do people search for more?

Google Flights and Skyscanner are searched for about as often as each other.

Google Flights 45.5M searchesSkyscanner 45.5M searches

Who does AI mention more?

Google Flights, mentioned in 3 of 5 answers, Skyscanner in 1

Google Flights in 3 of 5Skyscanner in 1 of 5

Who does AI recommend more?

Google Flights, named ahead of Skyscanner in 3 of 3 answers

Google Flights first in 3Skyscanner never first

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Top online travel agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Google Flights was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Skyscanner was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Google Flights was listed before Skyscanner in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Expedia1st
  2. Booking.com2nd
  3. Priceline3rd
  4. Hotels.com4th
  5. Google Flights5th
  6. Kayak6th
  7. Agoda7th
  8. Vrbo8th
  9. Trip.com9th
  10. Skyscanner10th
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Expedia5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Booking.com5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Google Flights3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Priceline3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Agoda2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hotels.com2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kayak2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Skyscanner1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Vrbo1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Trip.com1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about online travel agencies

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is Google Flights or Skyscanner more popular in search?

This chart shows how often people search Google for Google Flights and Skyscanner by name. Each line represents a brand's share of searches for all 11 online travel agencies we track, month by month, from English-language searches worldwide.

Google Flights and Skyscanner among online travel agencies worldwide, by month

Share of searches by month for Google Flights, Skyscanner. The figures are in the table below the chart.

View monthly share of searches table
MonthGoogle FlightsSkyscannerAirbnbExpediaBooking.comAgodaPricelineVrboTrip.comHotels.comKayak
Oct 202530%30%24.5%4.9%2.7%3.3%1.8%1.8%0.54%0.3%<0.01%
Nov 202530.1%30.1%24.6%4.9%2.8%3.3%1.8%1.8%0.44%0.24%<0.01%
Dec 202531.8%26%26%5.2%2.9%3.5%1.9%1.9%0.47%0.26%<0.01%
Jan 202630%30%24.6%4.9%2.7%3.3%1.5%2.2%0.44%0.24%<0.01%
Feb 202629.3%29.3%23.9%5.9%3.3%3.2%1.8%2.6%0.43%0.29%<0.01%
Mar 202631.7%26%26%5.2%3.5%2.9%1.6%2.3%0.57%0.26%<0.01%
Apr 202627.7%27.7%27.7%5.6%3.8%3%1.7%2%0.5%0.27%<0.01%
May 202627.5%27.5%27.5%5.5%3.7%3.7%1.7%2%0.5%0.33%<0.01%
Jun 202627.6%27.6%27.6%5.5%3.8%3%1.7%2.5%0.5%0.33%<0.01%
Jul 202625.7%25.7%31.4%5.2%4.3%2.8%1.5%2.3%0.57%0.38%<0.01%
Aug 202626.9%26.9%26.9%5.4%5.5%3.6%1.6%2%0.72%0.4%<0.01%
Sep 202628.7%28.7%23.5%5.8%4.7%3.9%1.7%1.7%0.95%0.35%<0.01%

How has the Google Flights and Skyscanner comparison changed over the last 12 months?

3 findings

How did search popularity change for online travel agencies worldwide in September 2026?

2 changes

  1. In September 2026, Skyscanner overtook Airbnb to rank 2nd among online travel agencies worldwide, with 28.7% of the searches.

  2. In September 2026, Google Flights gained share of searches among online travel agencies worldwide, from 26.9% to 28.7%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Google Flights’ and Skyscanner’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Google Flights

2 branded search terms

  • google flights
  • googleflights

Skyscanner

1 branded search term

  • skyscanner

How the Brand Demand Index is measured

Other head-to-heads among online travel agencies

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