Brandwave

SafetyWing vs Travelex Insurance Services:Which is more popular?

In September 2026, SafetyWing had more branded searches than Travelex Insurance Services among travel insurance providers worldwide. SafetyWing had about 33,100 branded searches, while Travelex Insurance Services had 1,000. SafetyWing made up 15.3% of all travel insurance provider searches we track, and Travelex Insurance Services accounted for 0.46%. When we asked ChatGPT and Google AI Overviews about travel insurance providers, Travelex Insurance Services appeared in all five answers and SafetyWing in none.

Among travel insurance providers worldwide in September 2026

Who do people search for more?

SafetyWing, about 33 searches for every 1 for Travelex Insurance Services

SafetyWing 33.1K searchesTravelex Insurance Services 1K searches

Who does AI mention more?

Travelex Insurance Services, mentioned in every answer we collected

Travelex Insurance Services in 5 of 5SafetyWing in 0 of 5

Who does AI recommend more?

Travelex Insurance Services, the only one of the two named

Travelex Insurance Services first in 5SafetyWing never named

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Top travel insurance providers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Travelex Insurance Services appeared in all five answers. SafetyWing did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Travelex Insurance Services1st
  2. Seven Corners2nd
  3. Travel Guard3rd
  4. Allianz Travel4th
  5. World Nomads5th
  6. InsureandGo–
  7. Cover-More–
  8. SafetyWing–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Seven Corners5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Travelex Insurance Services5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Travel Guard3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • World Nomads3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Allianz Travel3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • InsureandGo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cover-More0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • SafetyWing0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about travel insurance providers

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is SafetyWing or Travelex Insurance Services more popular in search?

This chart shows how often people search Google for SafetyWing and Travelex Insurance Services by name. Each line represents a brand's share of searches for all eight travel insurance providers we track, month by month, from English-language searches worldwide.

SafetyWing and Travelex Insurance Services among travel insurance providers worldwide, by month

Share of searches by month for SafetyWing, Travelex Insurance Services. The figures are in the table below the chart.

View monthly share of searches table
MonthInsureandGoCover-MoreTravel GuardSafetyWingWorld NomadsAllianz TravelSeven CornersTravelex Insurance Services
Oct 202524.6%16.4%17%13.5%11%11%6%0.44%
Nov 202522.3%18.2%17.7%14.9%10%10%6.7%0.4%
Dec 202518.6%18.6%18%15.2%12.4%10.1%6.8%0.33%
Jan 202624.5%20%16.9%13.4%11%9%4.9%0.4%
Feb 202626.5%14.5%17.2%14.5%11.9%9.7%5.3%0.39%
Mar 202624%16.1%19%13.1%10.8%10.8%5.9%0.4%
Apr 202623%15.4%18.2%15.4%10.3%10.3%6.9%0.34%
May 202626.5%14.5%18.3%14.5%9.7%9.7%6.5%0.32%
Jun 202623.6%19.3%17.6%12.9%8.6%10.6%7.1%0.34%
Jul 202623.5%15.7%18.6%12.8%10.5%12.8%5.7%0.34%
Aug 202625.4%17%16.5%17%9.3%9.3%5.1%0.42%
Sep 202622.9%18.8%18.2%15.3%10.3%8.4%5.6%0.46%

How has the SafetyWing and Travelex Insurance Services comparison changed over the last 12 months?

3 findings

How did search popularity change for travel insurance providers worldwide in September 2026?

3 changes
  1. In September 2026, Travel Guard overtook SafetyWing to rank 3rd among travel insurance providers worldwide, with 18.2% of the searches.

  2. In September 2026, SafetyWing lost share of searches among travel insurance providers worldwide, from 17% to 15.3%.

  3. Estimated monthly branded searches for Travelex Insurance Services worldwide rose 13.6% over 12 measured months, from 880 to 1K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using SafetyWing’s and Travelex Insurance Services’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

SafetyWing

1 branded search term

  • safetywing

Travelex Insurance Services

1 branded search term

  • travelex insurance services

How the Brand Demand Index is measured

Other head-to-heads among travel insurance providers

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