SafetyWing vs Travelex Insurance Services:Which is more popular?
In September 2026, SafetyWing had more branded searches than Travelex Insurance Services among travel insurance providers worldwide. SafetyWing had about 33,100 branded searches, while Travelex Insurance Services had 1,000. SafetyWing made up 15.3% of all travel insurance provider searches we track, and Travelex Insurance Services accounted for 0.46%. When we asked ChatGPT and Google AI Overviews about travel insurance providers, Travelex Insurance Services appeared in all five answers and SafetyWing in none.
Who do people search for more?
SafetyWing, about 33 searches for every 1 for Travelex Insurance Services
Who does AI mention more?
Travelex Insurance Services, mentioned in every answer we collected
Who does AI recommend more?
Travelex Insurance Services, the only one of the two named
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Top travel insurance providers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Travelex Insurance Services appeared in all five answers. SafetyWing did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Seven Corners5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Travelex Insurance Services5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Travel Guard3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
World Nomads3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Allianz Travel3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
InsureandGo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Cover-More0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
SafetyWing0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about travel insurance providers
5 answers
Asked ChatGPT
“Which travel insurance provider should I buy?”
Asked ChatGPT
“What are the best travel insurance provider brands?”
Asked ChatGPT
“What's the best travel insurance provider for a trip?”
Searched Google, AI Overview
“travel insurance providers”
Searched Google, AI Overview
“best travel insurance”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is SafetyWing or Travelex Insurance Services more popular in search?
This chart shows how often people search Google for SafetyWing and Travelex Insurance Services by name. Each line represents a brand's share of searches for all eight travel insurance providers we track, month by month, from English-language searches worldwide.
Share of searches by month for SafetyWing, Travelex Insurance Services. The figures are in the table below the chart.
View monthly share of searches table
| Month | InsureandGo | Cover-More | Travel Guard | SafetyWing | World Nomads | Allianz Travel | Seven Corners | Travelex Insurance Services |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 24.6% | 16.4% | 17% | 13.5% | 11% | 11% | 6% | 0.44% |
| Nov 2025 | 22.3% | 18.2% | 17.7% | 14.9% | 10% | 10% | 6.7% | 0.4% |
| Dec 2025 | 18.6% | 18.6% | 18% | 15.2% | 12.4% | 10.1% | 6.8% | 0.33% |
| Jan 2026 | 24.5% | 20% | 16.9% | 13.4% | 11% | 9% | 4.9% | 0.4% |
| Feb 2026 | 26.5% | 14.5% | 17.2% | 14.5% | 11.9% | 9.7% | 5.3% | 0.39% |
| Mar 2026 | 24% | 16.1% | 19% | 13.1% | 10.8% | 10.8% | 5.9% | 0.4% |
| Apr 2026 | 23% | 15.4% | 18.2% | 15.4% | 10.3% | 10.3% | 6.9% | 0.34% |
| May 2026 | 26.5% | 14.5% | 18.3% | 14.5% | 9.7% | 9.7% | 6.5% | 0.32% |
| Jun 2026 | 23.6% | 19.3% | 17.6% | 12.9% | 8.6% | 10.6% | 7.1% | 0.34% |
| Jul 2026 | 23.5% | 15.7% | 18.6% | 12.8% | 10.5% | 12.8% | 5.7% | 0.34% |
| Aug 2026 | 25.4% | 17% | 16.5% | 17% | 9.3% | 9.3% | 5.1% | 0.42% |
| Sep 2026 | 22.9% | 18.8% | 18.2% | 15.3% | 10.3% | 8.4% | 5.6% | 0.46% |
How has the SafetyWing and Travelex Insurance Services comparison changed over the last 12 months?
3 findings
- SafetyWing was ahead of Travelex Insurance Services in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, SafetyWing’s share of searches among travel insurance providers worldwide moved from 13.5% to 15.3%, and its estimated monthly branded searches moved from 27.1K to 33.1K.
- Across the 12 months ending September 2026, Travelex Insurance Services’ share of searches among travel insurance providers worldwide moved from 0.44% to 0.46%, and its estimated monthly branded searches moved from 880 to 1K.
How did search popularity change for travel insurance providers worldwide in September 2026?
3 changes

In September 2026, Travel Guard overtook SafetyWing to rank 3rd among travel insurance providers worldwide, with 18.2% of the searches.

In September 2026, SafetyWing lost share of searches among travel insurance providers worldwide, from 17% to 15.3%.
Estimated monthly branded searches for Travelex Insurance Services worldwide rose 13.6% over 12 measured months, from 880 to 1K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using SafetyWing’s and Travelex Insurance Services’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
SafetyWing
1 branded search term
- safetywing
Travelex Insurance Services
1 branded search term
- travelex insurance services
Other head-to-heads among travel insurance providers

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