Brandwave

InsureandGo vs World Nomads:Which is more popular?

In September 2026, InsureandGo had more branded searches than World Nomads among travel insurance providers worldwide. InsureandGo had about 49,500 branded searches, while World Nomads had 22,200. InsureandGo made up 22.9% of all travel insurance provider searches we track, and World Nomads accounted for 10.3%. When we asked ChatGPT and Google AI Overviews about travel insurance providers, World Nomads appeared in three of the five answers and InsureandGo in none.

Among travel insurance providers worldwide in September 2026

Who do people search for more?

InsureandGo, about 2 searches for every 1 for World Nomads

InsureandGo 49.5K searchesWorld Nomads 22.2K searches

Who does AI mention more?

World Nomads, mentioned in 3 of 5 answers, InsureandGo in 0

World Nomads in 3 of 5InsureandGo in 0 of 5

Who does AI recommend more?

World Nomads, the only one of the two named

World Nomads first in 3InsureandGo never named

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Top travel insurance providers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, World Nomads was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. InsureandGo did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Travelex Insurance Services1st
  2. Seven Corners2nd
  3. Travel Guard3rd
  4. Allianz Travel4th
  5. World Nomads5th
  6. InsureandGo–
  7. Cover-More–
  8. SafetyWing–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Seven Corners5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Travelex Insurance Services5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Travel Guard3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • World Nomads3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Allianz Travel3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • InsureandGo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cover-More0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • SafetyWing0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about travel insurance providers

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is InsureandGo or World Nomads more popular in search?

This chart shows how often people search Google for InsureandGo and World Nomads by name. Each line represents a brand's share of searches for all eight travel insurance providers we track, month by month, from English-language searches worldwide.

InsureandGo and World Nomads among travel insurance providers worldwide, by month

Share of searches by month for InsureandGo, World Nomads. The figures are in the table below the chart.

View monthly share of searches table
MonthInsureandGoCover-MoreTravel GuardSafetyWingWorld NomadsAllianz TravelSeven CornersTravelex Insurance Services
Oct 202524.6%16.4%17%13.5%11%11%6%0.44%
Nov 202522.3%18.2%17.7%14.9%10%10%6.7%0.4%
Dec 202518.6%18.6%18%15.2%12.4%10.1%6.8%0.33%
Jan 202624.5%20%16.9%13.4%11%9%4.9%0.4%
Feb 202626.5%14.5%17.2%14.5%11.9%9.7%5.3%0.39%
Mar 202624%16.1%19%13.1%10.8%10.8%5.9%0.4%
Apr 202623%15.4%18.2%15.4%10.3%10.3%6.9%0.34%
May 202626.5%14.5%18.3%14.5%9.7%9.7%6.5%0.32%
Jun 202623.6%19.3%17.6%12.9%8.6%10.6%7.1%0.34%
Jul 202623.5%15.7%18.6%12.8%10.5%12.8%5.7%0.34%
Aug 202625.4%17%16.5%17%9.3%9.3%5.1%0.42%
Sep 202622.9%18.8%18.2%15.3%10.3%8.4%5.6%0.46%

How has the InsureandGo and World Nomads comparison changed over the last 12 months?

3 findings

How did search popularity change for travel insurance providers worldwide in September 2026?

2 changes
  1. In September 2026, World Nomads overtook Allianz Travel to rank 5th among travel insurance providers worldwide, with 10.3% of the searches.

  2. In September 2026, InsureandGo lost share of searches among travel insurance providers worldwide, from 25.4% to 22.9%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using InsureandGo’s and World Nomads’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

InsureandGo

1 branded search term

  • insure and go

World Nomads

1 branded search term

  • world nomads

How the Brand Demand Index is measured

Other head-to-heads among travel insurance providers

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