Cover-More vs Travel Guard:Which is more popular?
In September 2026, Cover-More had more branded searches than Travel Guard among travel insurance providers worldwide. Cover-More had about 40,500 branded searches, while Travel Guard had 39,200. Cover-More made up 18.8% of all travel insurance provider searches we track, and Travel Guard accounted for 18.2%. When we asked ChatGPT and Google AI Overviews about travel insurance providers, Travel Guard appeared in three of the five answers and Cover-More in none.
Who do people search for more?
Cover-More and Travel Guard are searched for about as often as each other.
Who does AI mention more?
Travel Guard, mentioned in 3 of 5 answers, Cover-More in 0
Who does AI recommend more?
Travel Guard, the only one of the two named
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Top travel insurance providers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Travel Guard was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Cover-More did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Seven Corners5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Travelex Insurance Services5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Travel Guard3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
World Nomads3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Allianz Travel3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
InsureandGo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Cover-More0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
SafetyWing0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about travel insurance providers
5 answers
Asked ChatGPT
“Which travel insurance provider should I buy?”
Asked ChatGPT
“What are the best travel insurance provider brands?”
Asked ChatGPT
“What's the best travel insurance provider for a trip?”
Searched Google, AI Overview
“travel insurance providers”
Searched Google, AI Overview
“best travel insurance”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Cover-More or Travel Guard more popular in search?
This chart shows how often people search Google for Cover-More and Travel Guard by name. Each line represents a brand's share of searches for all eight travel insurance providers we track, month by month, from English-language searches worldwide.
Share of searches by month for Cover-More, Travel Guard. The figures are in the table below the chart.
View monthly share of searches table
| Month | InsureandGo | Cover-More | Travel Guard | SafetyWing | World Nomads | Allianz Travel | Seven Corners | Travelex Insurance Services |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 24.6% | 16.4% | 17% | 13.5% | 11% | 11% | 6% | 0.44% |
| Nov 2025 | 22.3% | 18.2% | 17.7% | 14.9% | 10% | 10% | 6.7% | 0.4% |
| Dec 2025 | 18.6% | 18.6% | 18% | 15.2% | 12.4% | 10.1% | 6.8% | 0.33% |
| Jan 2026 | 24.5% | 20% | 16.9% | 13.4% | 11% | 9% | 4.9% | 0.4% |
| Feb 2026 | 26.5% | 14.5% | 17.2% | 14.5% | 11.9% | 9.7% | 5.3% | 0.39% |
| Mar 2026 | 24% | 16.1% | 19% | 13.1% | 10.8% | 10.8% | 5.9% | 0.4% |
| Apr 2026 | 23% | 15.4% | 18.2% | 15.4% | 10.3% | 10.3% | 6.9% | 0.34% |
| May 2026 | 26.5% | 14.5% | 18.3% | 14.5% | 9.7% | 9.7% | 6.5% | 0.32% |
| Jun 2026 | 23.6% | 19.3% | 17.6% | 12.9% | 8.6% | 10.6% | 7.1% | 0.34% |
| Jul 2026 | 23.5% | 15.7% | 18.6% | 12.8% | 10.5% | 12.8% | 5.7% | 0.34% |
| Aug 2026 | 25.4% | 17% | 16.5% | 17% | 9.3% | 9.3% | 5.1% | 0.42% |
| Sep 2026 | 22.9% | 18.8% | 18.2% | 15.3% | 10.3% | 8.4% | 5.6% | 0.46% |
How has the Cover-More and Travel Guard comparison changed over the last 12 months?
3 findings
- The lead changed hands 5 times in the 12 months ending September 2026: Cover-More took it in November 2025, Travel Guard took it in February 2026, Cover-More took it in June 2026, Travel Guard took it in July 2026, Cover-More took it in August 2026.
- Across the 12 months ending September 2026, Cover-More’s share of searches among travel insurance providers worldwide moved from 16.4% to 18.8%, and its estimated monthly branded searches moved from 33.1K to 40.5K.
- Across the 12 months ending September 2026, Travel Guard’s share of searches among travel insurance providers worldwide moved from 17% to 18.2%, and its estimated monthly branded searches moved from 34.3K to 39.2K.
How did search popularity change for travel insurance providers worldwide in September 2026?
2 changes
In September 2026, Travel Guard overtook SafetyWing to rank 3rd among travel insurance providers worldwide, with 18.2% of the searches.
In September 2026, Cover-More gained share of searches among travel insurance providers worldwide, from 17% to 18.8%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Cover-More’s and Travel Guard’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Cover-More
1 branded search term
- cover-more
Travel Guard
2 branded search terms
- travel guard
- travel guard insurance
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