Rolodex vs Yamazaki Home:Which is more popular?
In September 2026, Rolodex had more branded searches than Yamazaki Home among desk organiser brands worldwide. Rolodex had about 110,000 branded searches, while Yamazaki Home had 14,800. Rolodex made up 62.5% of all desk organiser brand searches we track, and Yamazaki Home accounted for 8.4%. When we asked ChatGPT and Google AI Overviews about desk organiser brands, Yamazaki Home appeared in three of the five answers and Rolodex in none.
Who do people search for more?
Rolodex, about 7 searches for every 1 for Yamazaki Home
Who does AI mention more?
Yamazaki Home, mentioned in 3 of 5 answers, Rolodex in 0
Who does AI recommend more?
Yamazaki Home, the only one of the two named
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Top desk organiser brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Yamazaki Home was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Rolodex did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Yamazaki Home3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Grovemade2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Marbrasse1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Rolodex0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Fellowes0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Exacompta0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Simple Trending0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about desk organiser brands
5 answers
Asked ChatGPT
“Which desk organiser brand should I buy?”
Asked ChatGPT
“What are the best desk organiser brands?”
Asked ChatGPT
“What's the best desk organiser brand for tidy workspace?”
Searched Google, AI Overview
“desk organiser for office”
Searched Google, AI Overview
“desk storage organiser”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Rolodex or Yamazaki Home more popular in search?
This chart shows how often people search Google for Rolodex and Yamazaki Home by name. Each line represents a brand's share of searches for all seven desk organiser brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Rolodex, Yamazaki Home. The figures are in the table below the chart.
View monthly share of searches table
| Month | Rolodex | Fellowes | Grovemade | Exacompta | Yamazaki Home | Marbrasse | Simple Trending |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 61% | 12.3% | 10% | 8.2% | 8.2% | 0.08% | 0.09% |
| Nov 2025 | 53.8% | 13.2% | 13.2% | 8.8% | 10.8% | 0.1% | 0.07% |
| Dec 2025 | 60.8% | 10% | 12.3% | 6.7% | 10% | 0.09% | 0.08% |
| Jan 2026 | 66.9% | 9% | 9% | 6% | 9% | 0.06% | 0.04% |
| Feb 2026 | 62% | 12.5% | 10.2% | 6.8% | 8.3% | 0.06% | 0.08% |
| Mar 2026 | 50.9% | 10.3% | 10.3% | 5.6% | 22.9% | 0.05% | 0.06% |
| Apr 2026 | 67.7% | 9.1% | 9.1% | 5% | 9.1% | 0.06% | 0.06% |
| May 2026 | 64.2% | 10.6% | 10.6% | 5.8% | 8.6% | 0.1% | 0.08% |
| Jun 2026 | 59.9% | 12% | 12% | 8% | 8% | 0.07% | 0.09% |
| Jul 2026 | 62.2% | 10.2% | 10.2% | 6.8% | 10.2% | 0.1% | 0.08% |
| Aug 2026 | 55.2% | 11% | 13.5% | 9% | 11% | 0.13% | 0.09% |
| Sep 2026 | 62.5% | 10.3% | 10.3% | 8.4% | 8.4% | 0.08% | 0.06% |
How has the Rolodex and Yamazaki Home comparison changed over the last 12 months?
3 findings
- Rolodex was ahead of Yamazaki Home in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Rolodex’s share of searches among desk organiser brands worldwide moved from 61% to 62.5%, and its estimated monthly branded searches held steady at 110K.
- Across the 12 months ending September 2026, Yamazaki Home’s share of searches among desk organiser brands worldwide moved from 8.2% to 8.4%, and its estimated monthly branded searches held steady at 14.8K.
How did search popularity change for desk organiser brands worldwide in September 2026?
2 changes
In September 2026, Rolodex gained share of searches among desk organiser brands worldwide, from 55.2% to 62.5%.
In September 2026, Yamazaki Home lost share of searches among desk organiser brands worldwide, from 11% to 8.4%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Rolodex’s and Yamazaki Home’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Rolodex
1 branded search term
- rolodex
Yamazaki Home
1 branded search term
- yamazaki home
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