Fellowes vs Grovemade:Which is more popular?
In September 2026, Fellowes and Grovemade were level in searches among desk organiser brands worldwide, with an estimated 18.1K branded searches each, at 10.3% of the total each. When we asked ChatGPT and Google AI Overviews about desk organiser brands, Grovemade appeared in two of the five answers and Fellowes in none.
Who do people search for more?
Fellowes and Grovemade are searched for about as often as each other.
Who does AI mention more?
Grovemade, mentioned in 2 of 5 answers, Fellowes in 0
Who does AI recommend more?
Grovemade, the only one of the two named
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Top desk organiser brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Grovemade was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Fellowes did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Yamazaki Home3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Grovemade2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Marbrasse1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Rolodex0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Fellowes0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Exacompta0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Simple Trending0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about desk organiser brands
5 answers
Asked ChatGPT
“Which desk organiser brand should I buy?”
Asked ChatGPT
“What are the best desk organiser brands?”
Asked ChatGPT
“What's the best desk organiser brand for tidy workspace?”
Searched Google, AI Overview
“desk organiser for office”
Searched Google, AI Overview
“desk storage organiser”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Fellowes or Grovemade more popular in search?
This chart shows how often people search Google for Fellowes and Grovemade by name. Each line represents a brand's share of searches for all seven desk organiser brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Fellowes, Grovemade. The figures are in the table below the chart.
View monthly share of searches table
| Month | Rolodex | Fellowes | Grovemade | Exacompta | Yamazaki Home | Marbrasse | Simple Trending |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 61% | 12.3% | 10% | 8.2% | 8.2% | 0.08% | 0.09% |
| Nov 2025 | 53.8% | 13.2% | 13.2% | 8.8% | 10.8% | 0.1% | 0.07% |
| Dec 2025 | 60.8% | 10% | 12.3% | 6.7% | 10% | 0.09% | 0.08% |
| Jan 2026 | 66.9% | 9% | 9% | 6% | 9% | 0.06% | 0.04% |
| Feb 2026 | 62% | 12.5% | 10.2% | 6.8% | 8.3% | 0.06% | 0.08% |
| Mar 2026 | 50.9% | 10.3% | 10.3% | 5.6% | 22.9% | 0.05% | 0.06% |
| Apr 2026 | 67.7% | 9.1% | 9.1% | 5% | 9.1% | 0.06% | 0.06% |
| May 2026 | 64.2% | 10.6% | 10.6% | 5.8% | 8.6% | 0.1% | 0.08% |
| Jun 2026 | 59.9% | 12% | 12% | 8% | 8% | 0.07% | 0.09% |
| Jul 2026 | 62.2% | 10.2% | 10.2% | 6.8% | 10.2% | 0.1% | 0.08% |
| Aug 2026 | 55.2% | 11% | 13.5% | 9% | 11% | 0.13% | 0.09% |
| Sep 2026 | 62.5% | 10.3% | 10.3% | 8.4% | 8.4% | 0.08% | 0.06% |
How has the Fellowes and Grovemade comparison changed over the last 12 months?
3 findings
- The lead changed hands 3 times in the 12 months ending September 2026: Grovemade took it in December 2025, Fellowes took it in February 2026, Grovemade took it in August 2026.
- Across the 12 months ending September 2026, Fellowes’ share of searches among desk organiser brands worldwide moved from 12.3% to 10.3%, and its estimated monthly branded searches moved from 22.2K to 18.1K.
- Across the 12 months ending September 2026, Grovemade’s share of searches among desk organiser brands worldwide moved from 10% to 10.3%, and its estimated monthly branded searches held steady at 18.1K.
How did search popularity change for desk organiser brands worldwide in September 2026?
2 changes
In September 2026, Grovemade lost share of searches among desk organiser brands worldwide, from 13.5% to 10.3%.
In September 2026, Fellowes lost share of searches among desk organiser brands worldwide, from 11% to 10.3%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Fellowes’ and Grovemade’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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