Fellowes vs Rolodex:Which is more popular?
In September 2026, Rolodex had more branded searches than Fellowes among desk organiser brands worldwide. Rolodex had about 110,000 branded searches, while Fellowes had 18,100. Rolodex made up 62.5% of all desk organiser brand searches we track, and Fellowes accounted for 10.3%. When we asked ChatGPT and Google AI Overviews about desk organiser brands, neither Fellowes nor Rolodex appeared in any of the five answers.
Who do people search for more?
Rolodex, about 6 searches for every 1 for Fellowes
Who does AI mention more?
Both were mentioned in 0 of 5 answers.
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Top desk organiser brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, neither Fellowes nor Rolodex showed up in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Yamazaki Home3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Grovemade2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Marbrasse1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Rolodex0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Fellowes0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Exacompta0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Simple Trending0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about desk organiser brands
5 answers
Asked ChatGPT
“Which desk organiser brand should I buy?”
Asked ChatGPT
“What are the best desk organiser brands?”
Asked ChatGPT
“What's the best desk organiser brand for tidy workspace?”
Searched Google, AI Overview
“desk organiser for office”
Searched Google, AI Overview
“desk storage organiser”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Fellowes or Rolodex more popular in search?
This chart shows how often people search Google for Fellowes and Rolodex by name. Each line represents a brand's share of searches for all seven desk organiser brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Rolodex, Fellowes. The figures are in the table below the chart.
View monthly share of searches table
| Month | Rolodex | Fellowes | Grovemade | Exacompta | Yamazaki Home | Marbrasse | Simple Trending |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 61% | 12.3% | 10% | 8.2% | 8.2% | 0.08% | 0.09% |
| Nov 2025 | 53.8% | 13.2% | 13.2% | 8.8% | 10.8% | 0.1% | 0.07% |
| Dec 2025 | 60.8% | 10% | 12.3% | 6.7% | 10% | 0.09% | 0.08% |
| Jan 2026 | 66.9% | 9% | 9% | 6% | 9% | 0.06% | 0.04% |
| Feb 2026 | 62% | 12.5% | 10.2% | 6.8% | 8.3% | 0.06% | 0.08% |
| Mar 2026 | 50.9% | 10.3% | 10.3% | 5.6% | 22.9% | 0.05% | 0.06% |
| Apr 2026 | 67.7% | 9.1% | 9.1% | 5% | 9.1% | 0.06% | 0.06% |
| May 2026 | 64.2% | 10.6% | 10.6% | 5.8% | 8.6% | 0.1% | 0.08% |
| Jun 2026 | 59.9% | 12% | 12% | 8% | 8% | 0.07% | 0.09% |
| Jul 2026 | 62.2% | 10.2% | 10.2% | 6.8% | 10.2% | 0.1% | 0.08% |
| Aug 2026 | 55.2% | 11% | 13.5% | 9% | 11% | 0.13% | 0.09% |
| Sep 2026 | 62.5% | 10.3% | 10.3% | 8.4% | 8.4% | 0.08% | 0.06% |
How has the Fellowes and Rolodex comparison changed over the last 12 months?
3 findings
- Rolodex was ahead of Fellowes in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Fellowes’ share of searches among desk organiser brands worldwide moved from 12.3% to 10.3%, and its estimated monthly branded searches moved from 22.2K to 18.1K.
- Across the 12 months ending September 2026, Rolodex’s share of searches among desk organiser brands worldwide moved from 61% to 62.5%, and its estimated monthly branded searches held steady at 110K.
How did search popularity change for desk organiser brands worldwide in September 2026?
2 changes
In September 2026, Rolodex gained share of searches among desk organiser brands worldwide, from 55.2% to 62.5%.
In September 2026, Fellowes lost share of searches among desk organiser brands worldwide, from 11% to 10.3%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Fellowes’ and Rolodex’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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