Brandwave

How popular isYamazaki Home?

In September 2026, people searched for Yamazaki Home by name about 14,800 times worldwide, about the same as the previous year. These searches made up 8.4% of all global desk organiser brand searches, placing Yamazaki Home fifth out of seven brands. When we asked both ChatGPT and Google AI Overviews about desk organiser brands, Yamazaki Home appeared in three of the five answers and was the most recommended of the seven.

Search and AI answers in September 2026

Yamazaki Home is the fifth most searched of 7 competitors and the most recommended in AI answers.

  1. RolodexShare of searches 62.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. FellowesShare of searches 10.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. GrovemadeShare of searches 10.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd
  4. ExacomptaShare of searches 8.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. Yamazaki HomeShare of searches 8.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st

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Top desk organiser brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Yamazaki Home was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Yamazaki Home is the most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Yamazaki Home1st
  2. Grovemade2nd
  3. Marbrasse3rd
  4. Rolodex–
  5. Fellowes–
  6. Exacompta–
  7. Simple Trending–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Yamazaki Home3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Grovemade2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Marbrasse1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Rolodex0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Fellowes0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Exacompta0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Simple Trending0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about desk organiser brands

5 answers

  • Asked ChatGPT

    “Which desk organiser brand should I buy?”

    1. 1Yamazaki Home
    2. 2Grovemade
    3. 3Marbrasse

  • Asked ChatGPT

    “What are the best desk organiser brands?”

    1. 1Yamazaki Home

  • Asked ChatGPT

    “What's the best desk organiser brand for tidy workspace?”

    1. 1Yamazaki Home
    2. 2Grovemade

  • Searched Google, AI Overview

    “desk organiser for office”

    1. Searched Google, AI Overview

      “desk storage organiser”

      Not named in any answer:

      Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

      Which desk organiser brands compete with Yamazaki Home?

      Yamazaki Home against desk organiser brands worldwide, by month

      Share of searches by month for Rolodex, Fellowes, Grovemade, Exacompta, Yamazaki Home. The figures are in the table below the chart.

      View monthly share of searches table
      MonthRolodexFellowesGrovemadeExacomptaYamazaki HomeMarbrasseSimple Trending
      Oct 202561%12.3%10%8.2%8.2%0.08%0.09%
      Nov 202553.8%13.2%13.2%8.8%10.8%0.1%0.07%
      Dec 202560.8%10%12.3%6.7%10%0.09%0.08%
      Jan 202666.9%9%9%6%9%0.06%0.04%
      Feb 202662%12.5%10.2%6.8%8.3%0.06%0.08%
      Mar 202650.9%10.3%10.3%5.6%22.9%0.05%0.06%
      Apr 202667.7%9.1%9.1%5%9.1%0.06%0.06%
      May 202664.2%10.6%10.6%5.8%8.6%0.1%0.08%
      Jun 202659.9%12%12%8%8%0.07%0.09%
      Jul 202662.2%10.2%10.2%6.8%10.2%0.1%0.08%
      Aug 202655.2%11%13.5%9%11%0.13%0.09%
      Sep 202662.5%10.3%10.3%8.4%8.4%0.08%0.06%

      1. 1.Rolodex

        62.5%

        Held 1st. 110K estimated branded searches, +21.5% vs prior month. Share +7.3 points.

      2. 2.Fellowes

        10.3%

        Moved from 3rd to 2nd. 18.1K estimated branded searches, 0% vs prior month. Share -0.8 points.

      3. 3.Grovemade

        10.3%

        Moved from 2nd to 3rd. 18.1K estimated branded searches, -18.5% vs prior month. Share -3.3 points.

      4. 4.Exacompta

        8.4%

        Moved from 5th to 4th. 14.8K estimated branded searches, 0% vs prior month. Share -0.6 points.

      5. 5.Yamazaki Home

        8.4%

        Moved from 4th to 5th. 14.8K estimated branded searches, -18.2% vs prior month. Share -2.6 points.

      6. 6.Marbrasse

        0.08%

        Held 6th. 140 estimated branded searches, -33.3% vs prior month. Share 0 points.

      7. 7.Simple Trending

        0.06%

        Held 7th. 110 estimated branded searches, -21.4% vs prior month. Share 0 points.

      Compare popularity between Yamazaki Home and its closest rivals

      Every comparison with Yamazaki Home

      6 comparisons

      How has branded search demand for Yamazaki Home changed worldwide over the last 12 months?

      2 findings
      • Across the 12 months ending September 2026, estimated monthly branded searches for Yamazaki Home worldwide held steady at 14.8K.
      • Across the 12 months ending September 2026, Yamazaki Home’s share of searches among desk organiser brands worldwide peaked at 22.9% in March 2026 and was lowest at 8% in June 2026.

      How did search popularity change for desk organiser brands worldwide in September 2026?

      6 changes

      1. In September 2026, Rolodex gained share of searches among desk organiser brands worldwide, from 55.2% to 62.5%.

      2. In September 2026, Grovemade lost share of searches among desk organiser brands worldwide, from 13.5% to 10.3%.

      3. In September 2026, Yamazaki Home lost share of searches among desk organiser brands worldwide, from 11% to 8.4%.

      4. In September 2026, Fellowes lost share of searches among desk organiser brands worldwide, from 11% to 10.3%.

      5. In September 2026, Exacompta lost share of searches among desk organiser brands worldwide, from 9% to 8.4%.

      6. Estimated monthly branded searches for Simple Trending worldwide fell 35.3% over 12 measured months, from 170 to 110 in September 2026.

      How are Yamazaki Home’s branded searches counted?

      1 search term

      Brandwave collects information about searches that people make online using Yamazaki Home’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

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      How the Brand Demand Index is measured

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