Brandwave

How popular isYamazaki Home in search?

In September 2026, people searched for Yamazaki Home by name about 14,800 times worldwide, about the same as the previous year. These searches made up 8.4% of all global desk organiser brand searches, placing Yamazaki Home fifth out of seven brands. These are worldwide searches for English-language branded terms.

Share of searches, September 2026
  1. Rolodex62.5%
  2. Fellowes10.3%
  3. Grovemade10.3%
  4. Exacompta8.4%
  5. Yamazaki Home8.4%
  6. Marbrasse0.08%
  7. Simple Trending0.06%
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Which desk organiser brands compete with Yamazaki Home?

Yamazaki Home against desk organiser brands worldwide, by month

Share of searches by month for Rolodex, Fellowes, Grovemade, Exacompta, Yamazaki Home. The figures are in the table below the chart.

View monthly share of searches table
MonthRolodexFellowesGrovemadeExacomptaYamazaki HomeMarbrasseSimple Trending
Oct 202561%12.3%10%8.2%8.2%0.08%0.09%
Nov 202553.8%13.2%13.2%8.8%10.8%0.1%0.07%
Dec 202560.8%10%12.3%6.7%10%0.09%0.08%
Jan 202666.9%9%9%6%9%0.06%0.04%
Feb 202662%12.5%10.2%6.8%8.3%0.06%0.08%
Mar 202650.9%10.3%10.3%5.6%22.9%0.05%0.06%
Apr 202667.7%9.1%9.1%5%9.1%0.06%0.06%
May 202664.2%10.6%10.6%5.8%8.6%0.1%0.08%
Jun 202659.9%12%12%8%8%0.07%0.09%
Jul 202662.2%10.2%10.2%6.8%10.2%0.1%0.08%
Aug 202655.2%11%13.5%9%11%0.13%0.09%
Sep 202662.5%10.3%10.3%8.4%8.4%0.08%0.06%
  1. 1.Rolodex

    62.5%

    Held 1st. 110K estimated branded searches, +21.5% vs prior month. Share +7.3 points.

  2. 2.Fellowes

    10.3%

    Moved from 3rd to 2nd. 18.1K estimated branded searches, 0% vs prior month. Share -0.8 points.

  3. 3.Grovemade

    10.3%

    Moved from 2nd to 3rd. 18.1K estimated branded searches, -18.5% vs prior month. Share -3.3 points.

  4. 4.Exacompta

    8.4%

    Moved from 5th to 4th. 14.8K estimated branded searches, 0% vs prior month. Share -0.6 points.

  5. Moved from 4th to 5th. 14.8K estimated branded searches, -18.2% vs prior month. Share -2.6 points.

  6. 6.Marbrasse

    0.08%

    Held 6th. 140 estimated branded searches, -33.3% vs prior month. Share 0 points.

  7. Held 7th. 110 estimated branded searches, -21.4% vs prior month. Share 0 points.

Compare search popularity between Yamazaki Home and its closest rivals

Every comparison with Yamazaki Home

6 comparisons

How has branded search demand for Yamazaki Home changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Yamazaki Home worldwide held steady at 14.8K.
  • Across the 12 months ending September 2026, Yamazaki Home’s share of searches among desk organiser brands worldwide peaked at 22.9% in March 2026 and was lowest at 8% in June 2026.

How did search popularity change for desk organiser brands worldwide in September 2026?

6 changes
  1. In September 2026, Rolodex gained share of searches among desk organiser brands worldwide, from 55.2% to 62.5%.

  2. In September 2026, Grovemade lost share of searches among desk organiser brands worldwide, from 13.5% to 10.3%.

  3. In September 2026, Yamazaki Home lost share of searches among desk organiser brands worldwide, from 11% to 8.4%.

  4. In September 2026, Fellowes lost share of searches among desk organiser brands worldwide, from 11% to 10.3%.

  5. In September 2026, Exacompta lost share of searches among desk organiser brands worldwide, from 9% to 8.4%.

  6. Estimated monthly branded searches for Simple Trending worldwide fell 35.3% over 12 measured months, from 170 to 110 in September 2026.

How are Yamazaki Home’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Yamazaki Home’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • yamazaki home

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How the Brand Demand Index is measured

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