RedCircle vs Spotify Ad Studio:Which is more popular by branded search?
In August 2026, RedCircle had more branded searches than Spotify Ad Studio among podcast advertising platforms worldwide. RedCircle was estimated to have 91.6K branded searches compared to Spotify Ad Studio’s 1.3K, and held a 28.8% Share of Search versus Spotify Ad Studio’s 0.41%. These are worldwide searches for English-language branded terms.
Follow RedCircle vs Spotify Ad Studio and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, RedCircle or Spotify Ad Studio?
Compare the platforms that sell and buy podcast ads. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for RedCircle, Spotify Ad Studio. The figures are in the table below the chart.
View monthly share of search table
| Month | Megaphone | RedCircle | Podbean | Acast | Spotify Ad Studio |
|---|---|---|---|---|---|
| Oct 2025 | 50.4% | 27.9% | 12.6% | 8.3% | 0.73% |
| Nov 2025 | 48.1% | 26.7% | 14.6% | 9.7% | 0.85% |
| Dec 2025 | 50.3% | 27.9% | 12.6% | 8.3% | 0.88% |
| Jan 2026 | 47.4% | 32% | 11.9% | 7.8% | 0.83% |
| Feb 2026 | 47.5% | 32% | 11.9% | 7.8% | 0.83% |
| Mar 2026 | 45% | 30.4% | 13.8% | 9% | 1.8% |
| Apr 2026 | 47.5% | 32.1% | 11.9% | 7.8% | 0.69% |
| May 2026 | 47.6% | 32% | 11.9% | 7.8% | 0.69% |
| Jun 2026 | 46.7% | 31.7% | 11.6% | 9.4% | 0.66% |
| Jul 2026 | 47.5% | 32.1% | 11.8% | 7.8% | 0.84% |
| Aug 2026 | 51.8% | 28.8% | 10.5% | 8.5% | 0.41% |
| Sep 2026 | — | — | — | — | — |
How has the RedCircle and Spotify Ad Studio comparison changed over the last 12 months?
3 findings
- RedCircle was ahead of Spotify Ad Studio in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, RedCircle’s estimated Share of Search among podcast advertising platforms worldwide moved from 27.9% to 28.8%, and its estimated monthly branded searches moved from 111K to 91.6K.
- Across the 11 months ending August 2026, Spotify Ad Studio’s estimated Share of Search among podcast advertising platforms worldwide moved from 0.73% to 0.41%, and its estimated monthly branded searches moved from 2.9K to 1.3K.
How did search popularity change for podcast advertising platforms worldwide in August 2026?
2 changes
In August 2026, RedCircle lost estimated Share of Search among podcast advertising platforms worldwide, from 32.1% to 28.8%.
Estimated monthly branded searches for Spotify Ad Studio worldwide fell 55.2% over 11 measured months, from 2.9K to 1.3K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using RedCircle’s and Spotify Ad Studio’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
RedCircle
3 branded search terms
- redcircle
- redcircle podcast
- redcircle podcast hosting
Spotify Ad Studio
1 branded search term
- spotify ad studio
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.