Oktopost vs Sociabble:Which is more popular?
In September 2026, Oktopost had more branded searches than Sociabble among employee advocacy platforms worldwide. Oktopost had about 3,600 branded searches, while Sociabble had 1,900. Oktopost made up 30% of all employee advocacy platform searches we track, and Sociabble accounted for 15.8%. When we asked ChatGPT and Google AI Overviews about employee advocacy platforms, Sociabble appeared in all five answers and Oktopost in four. Sociabble was mentioned before Oktopost in three out of five answers.
Who do people search for more?
Oktopost, about 89% more searches than Sociabble
Who does AI mention more?
Sociabble, mentioned in every answer we collected
Who does AI recommend more?
Sociabble, named ahead of Oktopost in 3 of 5 answers
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Top employee advocacy platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Sociabble appeared in all five answers. Oktopost was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Sociabble was listed before Oktopost in three out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Sociabble5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
DSMN85 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
EveryoneSocial5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Oktopost4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
GaggleAMP3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Haiilo1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about employee advocacy platforms
5 answers
Asked ChatGPT
“Which employee advocacy platform should I use?”
Asked ChatGPT
“What are the best employee advocacy platforms?”
Asked ChatGPT
“What's the best employee advocacy platform for staff social sharing?”
Searched Google, AI Overview
“employee advocacy platform”
Searched Google, AI Overview
“employee advocacy tool”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Oktopost or Sociabble more popular in search?
This chart shows how often people search Google for Oktopost and Sociabble by name. Each line represents a brand's share of searches for all six employee advocacy platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Oktopost, Sociabble. The figures are in the table below the chart.
View monthly share of searches table
| Month | Oktopost | Haiilo | Sociabble | DSMN8 | EveryoneSocial | GaggleAMP |
|---|---|---|---|---|---|---|
| Oct 2025 | 27% | 27% | 22.1% | 6.1% | 11.7% | 6.1% |
| Nov 2025 | 26.5% | 26.5% | 21.4% | 7.4% | 11.8% | 6.5% |
| Dec 2025 | 26.1% | 26.1% | 21.6% | 7.9% | 11.7% | 6.5% |
| Jan 2026 | 25.9% | 25.9% | 20.9% | 9.4% | 11.5% | 6.3% |
| Feb 2026 | 26.3% | 26.3% | 17.5% | 9.5% | 13.9% | 6.4% |
| Mar 2026 | 24.2% | 24.2% | 19.5% | 10.7% | 12.8% | 8.7% |
| Apr 2026 | 28.8% | 23.2% | 19.2% | 8% | 12.8% | 8% |
| May 2026 | 28.6% | 23.1% | 23.1% | 7.9% | 10.3% | 7% |
| Jun 2026 | 28% | 22.5% | 22.5% | 10.1% | 10.1% | 6.8% |
| Jul 2026 | 31.1% | 20.7% | 20.7% | 8.6% | 11.2% | 7.6% |
| Aug 2026 | 29.2% | 24.2% | 16.1% | 10.1% | 13.1% | 7.3% |
| Sep 2026 | 30% | 24.2% | 15.8% | 10.8% | 10.8% | 8.3% |
How has the Oktopost and Sociabble comparison changed over the last 12 months?
3 findings
- Oktopost was ahead of Sociabble in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Oktopost’s share of searches among employee advocacy platforms worldwide moved from 27% to 30%, and its estimated monthly branded searches moved from 4.4K to 3.6K.
- Across the 12 months ending September 2026, Sociabble’s share of searches among employee advocacy platforms worldwide moved from 22.1% to 15.8%, and its estimated monthly branded searches moved from 3.6K to 1.9K.
How did search popularity change for employee advocacy platforms worldwide in September 2026?
2 changes
In September 2026, Oktopost gained share of searches among employee advocacy platforms worldwide, from 29.2% to 30%.
Sociabble’s share of searches among employee advocacy platforms worldwide has lost ground for 3 months in a row, from 22.5% to 15.8% in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Oktopost’s and Sociabble’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among employee advocacy platforms
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