Haiilo vs Oktopost:Which is more popular?
In September 2026, Oktopost had more branded searches than Haiilo among employee advocacy platforms worldwide. Oktopost had about 3,600 branded searches, while Haiilo had 2,900. Oktopost made up 30% of all employee advocacy platform searches we track, and Haiilo accounted for 24.2%. When we asked ChatGPT and Google AI Overviews about employee advocacy platforms, Oktopost appeared in four of the five answers and Haiilo in one. Oktopost was mentioned before Haiilo in every answer that named either.
Who do people search for more?
Oktopost, about 24% more searches than Haiilo
Who does AI mention more?
Oktopost, mentioned in 4 of 5 answers, Haiilo in 1
Who does AI recommend more?
Oktopost, named ahead of Haiilo in 4 of 4 answers
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Top employee advocacy platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Oktopost was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Haiilo was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Oktopost was listed before Haiilo in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Sociabble5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
DSMN85 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
EveryoneSocial5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Oktopost4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
GaggleAMP3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Haiilo1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about employee advocacy platforms
5 answers
Asked ChatGPT
“Which employee advocacy platform should I use?”
Asked ChatGPT
“What are the best employee advocacy platforms?”
Asked ChatGPT
“What's the best employee advocacy platform for staff social sharing?”
Searched Google, AI Overview
“employee advocacy platform”
Searched Google, AI Overview
“employee advocacy tool”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Haiilo or Oktopost more popular in search?
This chart shows how often people search Google for Haiilo and Oktopost by name. Each line represents a brand's share of searches for all six employee advocacy platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Oktopost, Haiilo. The figures are in the table below the chart.
View monthly share of searches table
| Month | Oktopost | Haiilo | Sociabble | DSMN8 | EveryoneSocial | GaggleAMP |
|---|---|---|---|---|---|---|
| Oct 2025 | 27% | 27% | 22.1% | 6.1% | 11.7% | 6.1% |
| Nov 2025 | 26.5% | 26.5% | 21.4% | 7.4% | 11.8% | 6.5% |
| Dec 2025 | 26.1% | 26.1% | 21.6% | 7.9% | 11.7% | 6.5% |
| Jan 2026 | 25.9% | 25.9% | 20.9% | 9.4% | 11.5% | 6.3% |
| Feb 2026 | 26.3% | 26.3% | 17.5% | 9.5% | 13.9% | 6.4% |
| Mar 2026 | 24.2% | 24.2% | 19.5% | 10.7% | 12.8% | 8.7% |
| Apr 2026 | 28.8% | 23.2% | 19.2% | 8% | 12.8% | 8% |
| May 2026 | 28.6% | 23.1% | 23.1% | 7.9% | 10.3% | 7% |
| Jun 2026 | 28% | 22.5% | 22.5% | 10.1% | 10.1% | 6.8% |
| Jul 2026 | 31.1% | 20.7% | 20.7% | 8.6% | 11.2% | 7.6% |
| Aug 2026 | 29.2% | 24.2% | 16.1% | 10.1% | 13.1% | 7.3% |
| Sep 2026 | 30% | 24.2% | 15.8% | 10.8% | 10.8% | 8.3% |
How has the Haiilo and Oktopost comparison changed over the last 12 months?
3 findings
- Oktopost was ahead of Haiilo in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Haiilo’s share of searches among employee advocacy platforms worldwide moved from 27% to 24.2%, and its estimated monthly branded searches moved from 4.4K to 2.9K.
- Across the 12 months ending September 2026, Oktopost’s share of searches among employee advocacy platforms worldwide moved from 27% to 30%, and its estimated monthly branded searches moved from 4.4K to 3.6K.
How did search popularity change for employee advocacy platforms worldwide in September 2026?
2 changes
In September 2026, Oktopost gained share of searches among employee advocacy platforms worldwide, from 29.2% to 30%.
Estimated monthly branded searches for Haiilo worldwide fell 34.1% over 12 measured months, from 4.4K to 2.9K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Haiilo’s and Oktopost’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among employee advocacy platforms
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