DSMN8 vs Haiilo:Which is more popular?
In September 2026, Haiilo had more branded searches than DSMN8 among employee advocacy platforms worldwide. Haiilo had about 2,900 branded searches, while DSMN8 had 1,300. Haiilo made up 24.2% of all employee advocacy platform searches we track, and DSMN8 accounted for 10.8%. When we asked ChatGPT and Google AI Overviews about employee advocacy platforms, DSMN8 appeared in all five answers and Haiilo in one. DSMN8 was mentioned before Haiilo in every answer.
Who do people search for more?
Haiilo, about 2 searches for every 1 for DSMN8
Who does AI mention more?
DSMN8, mentioned in every answer we collected
Who does AI recommend more?
DSMN8, named ahead of Haiilo in every answer
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Top employee advocacy platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, DSMN8 appeared in all five answers. Haiilo was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. DSMN8 was listed before Haiilo in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Sociabble5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- DSMN85 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
EveryoneSocial5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Oktopost4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
GaggleAMP3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Haiilo1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about employee advocacy platforms
5 answers
Asked ChatGPT
“Which employee advocacy platform should I use?”
Asked ChatGPT
“What are the best employee advocacy platforms?”
Asked ChatGPT
“What's the best employee advocacy platform for staff social sharing?”
Searched Google, AI Overview
“employee advocacy platform”
Searched Google, AI Overview
“employee advocacy tool”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is DSMN8 or Haiilo more popular in search?
This chart shows how often people search Google for DSMN8 and Haiilo by name. Each line represents a brand's share of searches for all six employee advocacy platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Haiilo, DSMN8. The figures are in the table below the chart.
View monthly share of searches table
| Month | Oktopost | Haiilo | Sociabble | DSMN8 | EveryoneSocial | GaggleAMP |
|---|---|---|---|---|---|---|
| Oct 2025 | 27% | 27% | 22.1% | 6.1% | 11.7% | 6.1% |
| Nov 2025 | 26.5% | 26.5% | 21.4% | 7.4% | 11.8% | 6.5% |
| Dec 2025 | 26.1% | 26.1% | 21.6% | 7.9% | 11.7% | 6.5% |
| Jan 2026 | 25.9% | 25.9% | 20.9% | 9.4% | 11.5% | 6.3% |
| Feb 2026 | 26.3% | 26.3% | 17.5% | 9.5% | 13.9% | 6.4% |
| Mar 2026 | 24.2% | 24.2% | 19.5% | 10.7% | 12.8% | 8.7% |
| Apr 2026 | 28.8% | 23.2% | 19.2% | 8% | 12.8% | 8% |
| May 2026 | 28.6% | 23.1% | 23.1% | 7.9% | 10.3% | 7% |
| Jun 2026 | 28% | 22.5% | 22.5% | 10.1% | 10.1% | 6.8% |
| Jul 2026 | 31.1% | 20.7% | 20.7% | 8.6% | 11.2% | 7.6% |
| Aug 2026 | 29.2% | 24.2% | 16.1% | 10.1% | 13.1% | 7.3% |
| Sep 2026 | 30% | 24.2% | 15.8% | 10.8% | 10.8% | 8.3% |
How has the DSMN8 and Haiilo comparison changed over the last 12 months?
3 findings
- Haiilo was ahead of DSMN8 in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, DSMN8’s share of searches among employee advocacy platforms worldwide moved from 6.1% to 10.8%, and its estimated monthly branded searches moved from 1K to 1.3K.
- Across the 12 months ending September 2026, Haiilo’s share of searches among employee advocacy platforms worldwide moved from 27% to 24.2%, and its estimated monthly branded searches moved from 4.4K to 2.9K.
How did search popularity change for employee advocacy platforms worldwide in September 2026?
2 changes
In September 2026, DSMN8 overtook EveryoneSocial to rank 4th among employee advocacy platforms worldwide, with 10.8% of the searches.
Estimated monthly branded searches for Haiilo worldwide fell 34.1% over 12 measured months, from 4.4K to 2.9K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using DSMN8’s and Haiilo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among employee advocacy platforms
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