Brandwave

How popular isOktopost in search?

In September 2026, people searched for Oktopost by name about 3,600 times worldwide, an 18.2% decrease from the previous year. These searches made up 30% of all global employee advocacy platform searches, placing Oktopost first out of six platforms. These are worldwide searches for English-language branded terms.

Share of searches, September 2026
  1. Oktopost30%
  2. Haiilo24.2%
  3. Sociabble15.8%
  4. DSMN810.8%
  5. EveryoneSocial10.8%
  6. GaggleAMP8.3%
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Which employee advocacy platforms compete with Oktopost?

Oktopost against employee advocacy platforms worldwide, by month

Share of searches by month for Oktopost, Haiilo, Sociabble, DSMN8, EveryoneSocial, GaggleAMP. The figures are in the table below the chart.

View monthly share of searches table
MonthOktopostHaiiloSociabbleDSMN8EveryoneSocialGaggleAMP
Oct 202527%27%22.1%6.1%11.7%6.1%
Nov 202526.5%26.5%21.4%7.4%11.8%6.5%
Dec 202526.1%26.1%21.6%7.9%11.7%6.5%
Jan 202625.9%25.9%20.9%9.4%11.5%6.3%
Feb 202626.3%26.3%17.5%9.5%13.9%6.4%
Mar 202624.2%24.2%19.5%10.7%12.8%8.7%
Apr 202628.8%23.2%19.2%8%12.8%8%
May 202628.6%23.1%23.1%7.9%10.3%7%
Jun 202628%22.5%22.5%10.1%10.1%6.8%
Jul 202631.1%20.7%20.7%8.6%11.2%7.6%
Aug 202629.2%24.2%16.1%10.1%13.1%7.3%
Sep 202630%24.2%15.8%10.8%10.8%8.3%

  1. 1.Oktopost

    30%

    Held 1st. 3.6K estimated branded searches, +24.1% vs prior month. Share +0.8 points.

  2. 2.Haiilo

    24.2%

    Held 2nd. 2.9K estimated branded searches, +20.8% vs prior month. Share 0 points.

  3. 3.Sociabble

    15.8%

    Held 3rd. 1.9K estimated branded searches, +18.8% vs prior month. Share -0.3 points.

  4. 4.DSMN8

    10.8%

    Moved from 5th to 4th. 1.3K estimated branded searches, +30% vs prior month. Share +0.8 points.

  5. 5.EveryoneSocial

    10.8%

    Moved from 4th to 5th. 1.3K estimated branded searches, 0% vs prior month. Share -2.3 points.

  6. 6.GaggleAMP

    8.3%

    Held 6th. 1K estimated branded searches, +38.9% vs prior month. Share +1.1 points.

Compare search popularity between Oktopost and its closest rivals

Every comparison with Oktopost

5 comparisons

How has branded search demand for Oktopost changed worldwide over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Oktopost worldwide fell from 4.4K to 3.6K.
  • Across the 12 months ending September 2026, Oktopost’s share of searches among employee advocacy platforms worldwide increased from 27% to 30%.
  • Across the 12 months ending September 2026, Oktopost’s share of searches among employee advocacy platforms worldwide peaked at 31.1% in July 2026 and was lowest at 24.2% in March 2026.
  • Across the 12 months ending September 2026, Oktopost rose from 2nd to 1st among employee advocacy platforms worldwide.

How did search popularity change for employee advocacy platforms worldwide in September 2026?

6 changes

  1. In September 2026, DSMN8 overtook EveryoneSocial to rank 4th among employee advocacy platforms worldwide, with 10.8% of the searches.

  2. In September 2026, GaggleAMP gained share of searches among employee advocacy platforms worldwide, from 7.3% to 8.3%.

  3. In September 2026, Oktopost gained share of searches among employee advocacy platforms worldwide, from 29.2% to 30%.

  4. In September 2026, EveryoneSocial lost share of searches among employee advocacy platforms worldwide, from 13.1% to 10.8%.

  5. Sociabble’s share of searches among employee advocacy platforms worldwide has lost ground for 3 months in a row, from 22.5% to 15.8% in September 2026.

  6. Estimated monthly branded searches for Haiilo worldwide fell 34.1% over 12 measured months, from 4.4K to 2.9K in September 2026.

How are Oktopost’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Oktopost’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • oktopost

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How the Brand Demand Index is measured

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