Brandwave

How popular isHaiilo?

In September 2026, people searched for Haiilo by name about 2,900 times worldwide, a 34.1% decrease from the previous year. These searches made up 24.2% of all global employee advocacy platform searches, placing Haiilo second out of six platforms. When we asked both ChatGPT and Google AI Overviews about employee advocacy platforms, Haiilo appeared in one of the five answers and was the sixth most recommended of the six.

Search and AI answers in September 2026

Haiilo is the second most searched of 6 competitors and the sixth most recommended in AI answers.

  1. OktopostShare of searches 30%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
  2. HaiiloShare of searches 24.2%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
  3. SociabbleShare of searches 15.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
  4. DSMN8Share of searches 10.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  5. EveryoneSocialShare of searches 10.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st

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Top employee advocacy platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Haiilo was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Haiilo is the sixth most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. EveryoneSocial1st
  2. DSMN82nd
  3. Sociabble3rd
  4. Oktopost4th
  5. GaggleAMP5th
  6. Haiilo6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Sociabble5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • DSMN85 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • EveryoneSocial5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Oktopost4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • GaggleAMP3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Haiilo1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about employee advocacy platforms

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which employee advocacy platforms compete with Haiilo?

Haiilo against employee advocacy platforms worldwide, by month

Share of searches by month for Oktopost, Haiilo, Sociabble, DSMN8, EveryoneSocial, GaggleAMP. The figures are in the table below the chart.

View monthly share of searches table
MonthOktopostHaiiloSociabbleDSMN8EveryoneSocialGaggleAMP
Oct 202527%27%22.1%6.1%11.7%6.1%
Nov 202526.5%26.5%21.4%7.4%11.8%6.5%
Dec 202526.1%26.1%21.6%7.9%11.7%6.5%
Jan 202625.9%25.9%20.9%9.4%11.5%6.3%
Feb 202626.3%26.3%17.5%9.5%13.9%6.4%
Mar 202624.2%24.2%19.5%10.7%12.8%8.7%
Apr 202628.8%23.2%19.2%8%12.8%8%
May 202628.6%23.1%23.1%7.9%10.3%7%
Jun 202628%22.5%22.5%10.1%10.1%6.8%
Jul 202631.1%20.7%20.7%8.6%11.2%7.6%
Aug 202629.2%24.2%16.1%10.1%13.1%7.3%
Sep 202630%24.2%15.8%10.8%10.8%8.3%

  1. 1.Oktopost

    30%

    Held 1st. 3.6K estimated branded searches, +24.1% vs prior month. Share +0.8 points.

  2. 2.Haiilo

    24.2%

    Held 2nd. 2.9K estimated branded searches, +20.8% vs prior month. Share 0 points.

  3. 3.Sociabble

    15.8%

    Held 3rd. 1.9K estimated branded searches, +18.8% vs prior month. Share -0.3 points.

  4. 4.DSMN8

    10.8%

    Moved from 5th to 4th. 1.3K estimated branded searches, +30% vs prior month. Share +0.8 points.

  5. 5.EveryoneSocial

    10.8%

    Moved from 4th to 5th. 1.3K estimated branded searches, 0% vs prior month. Share -2.3 points.

  6. 6.GaggleAMP

    8.3%

    Held 6th. 1K estimated branded searches, +38.9% vs prior month. Share +1.1 points.

Compare popularity between Haiilo and its closest rivals

Every comparison with Haiilo

5 comparisons

How has branded search demand for Haiilo changed worldwide over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Haiilo worldwide fell from 4.4K to 2.9K.
  • Across the 12 months ending September 2026, Haiilo’s share of searches among employee advocacy platforms worldwide decreased from 27% to 24.2%.
  • Across the 12 months ending September 2026, Haiilo’s share of searches among employee advocacy platforms worldwide peaked at 27% in October 2025 and was lowest at 20.7% in July 2026.
  • Across the 12 months ending September 2026, Haiilo fell from 1st to 2nd among employee advocacy platforms worldwide.

How did search popularity change for employee advocacy platforms worldwide in September 2026?

6 changes

  1. In September 2026, DSMN8 overtook EveryoneSocial to rank 4th among employee advocacy platforms worldwide, with 10.8% of the searches.

  2. In September 2026, GaggleAMP gained share of searches among employee advocacy platforms worldwide, from 7.3% to 8.3%.

  3. In September 2026, Oktopost gained share of searches among employee advocacy platforms worldwide, from 29.2% to 30%.

  4. In September 2026, EveryoneSocial lost share of searches among employee advocacy platforms worldwide, from 13.1% to 10.8%.

  5. Sociabble’s share of searches among employee advocacy platforms worldwide has lost ground for 3 months in a row, from 22.5% to 15.8% in September 2026.

  6. Estimated monthly branded searches for Haiilo worldwide fell 34.1% over 12 measured months, from 4.4K to 2.9K in September 2026.

How are Haiilo’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Haiilo’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • haiilo

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How the Brand Demand Index is measured

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