Haiilo vs Sociabble:Which is more popular?
In September 2026, Haiilo had more branded searches than Sociabble among employee advocacy platforms worldwide. Haiilo had about 2,900 branded searches, while Sociabble had 1,900. Haiilo made up 24.2% of all employee advocacy platform searches we track, and Sociabble accounted for 15.8%. When we asked ChatGPT and Google AI Overviews about employee advocacy platforms, Sociabble appeared in all five answers and Haiilo in one. Sociabble was mentioned before Haiilo in every answer.
Who do people search for more?
Haiilo, about 53% more searches than Sociabble
Who does AI mention more?
Sociabble, mentioned in every answer we collected
Who does AI recommend more?
Sociabble, named ahead of Haiilo in every answer
Follow Haiilo vs Sociabble and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top employee advocacy platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Sociabble appeared in all five answers. Haiilo was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Sociabble was listed before Haiilo in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Sociabble5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
DSMN85 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
EveryoneSocial5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Oktopost4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
GaggleAMP3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Haiilo1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about employee advocacy platforms
5 answers
Asked ChatGPT
“Which employee advocacy platform should I use?”
Asked ChatGPT
“What are the best employee advocacy platforms?”
Asked ChatGPT
“What's the best employee advocacy platform for staff social sharing?”
Searched Google, AI Overview
“employee advocacy platform”
Searched Google, AI Overview
“employee advocacy tool”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Haiilo or Sociabble more popular in search?
This chart shows how often people search Google for Haiilo and Sociabble by name. Each line represents a brand's share of searches for all six employee advocacy platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Haiilo, Sociabble. The figures are in the table below the chart.
View monthly share of searches table
| Month | Oktopost | Haiilo | Sociabble | DSMN8 | EveryoneSocial | GaggleAMP |
|---|---|---|---|---|---|---|
| Oct 2025 | 27% | 27% | 22.1% | 6.1% | 11.7% | 6.1% |
| Nov 2025 | 26.5% | 26.5% | 21.4% | 7.4% | 11.8% | 6.5% |
| Dec 2025 | 26.1% | 26.1% | 21.6% | 7.9% | 11.7% | 6.5% |
| Jan 2026 | 25.9% | 25.9% | 20.9% | 9.4% | 11.5% | 6.3% |
| Feb 2026 | 26.3% | 26.3% | 17.5% | 9.5% | 13.9% | 6.4% |
| Mar 2026 | 24.2% | 24.2% | 19.5% | 10.7% | 12.8% | 8.7% |
| Apr 2026 | 28.8% | 23.2% | 19.2% | 8% | 12.8% | 8% |
| May 2026 | 28.6% | 23.1% | 23.1% | 7.9% | 10.3% | 7% |
| Jun 2026 | 28% | 22.5% | 22.5% | 10.1% | 10.1% | 6.8% |
| Jul 2026 | 31.1% | 20.7% | 20.7% | 8.6% | 11.2% | 7.6% |
| Aug 2026 | 29.2% | 24.2% | 16.1% | 10.1% | 13.1% | 7.3% |
| Sep 2026 | 30% | 24.2% | 15.8% | 10.8% | 10.8% | 8.3% |
How has the Haiilo and Sociabble comparison changed over the last 12 months?
3 findings
- Haiilo was ahead of Sociabble in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Haiilo’s share of searches among employee advocacy platforms worldwide moved from 27% to 24.2%, and its estimated monthly branded searches moved from 4.4K to 2.9K.
- Across the 12 months ending September 2026, Sociabble’s share of searches among employee advocacy platforms worldwide moved from 22.1% to 15.8%, and its estimated monthly branded searches moved from 3.6K to 1.9K.
How did search popularity change for employee advocacy platforms worldwide in September 2026?
2 changes
Sociabble’s share of searches among employee advocacy platforms worldwide has lost ground for 3 months in a row, from 22.5% to 15.8% in September 2026.
Estimated monthly branded searches for Haiilo worldwide fell 34.1% over 12 measured months, from 4.4K to 2.9K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Haiilo’s and Sociabble’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among employee advocacy platforms
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.