Brandwave

Nom Nom vs The Pets Table:Which is more popular?

In September 2026, Nom Nom had more branded searches than The Pets Table among fresh dog food delivery brands worldwide. Nom Nom had about 111,000 branded searches, while The Pets Table had 8,100. Nom Nom made up 15.5% of all fresh dog food delivery brand searches we track, and The Pets Table accounted for 1.1%. When we asked ChatGPT and Google AI Overviews about fresh dog food delivery brands, Nom Nom appeared in three of the five answers and The Pets Table in two. Nom Nom was mentioned before The Pets Table in every answer that named either.

Among fresh dog food delivery brands worldwide in September 2026

Who do people search for more?

Nom Nom, about 14 searches for every 1 for The Pets Table

Nom Nom 111K searchesThe Pets Table 8.1K searches

Who does AI mention more?

Nom Nom, mentioned in 3 of 5 answers, The Pets Table in 2

Nom Nom in 3 of 5The Pets Table in 2 of 5

Who does AI recommend more?

Nom Nom, named ahead of The Pets Table in 3 of 3 answers

Nom Nom first in 3The Pets Table never first

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Top fresh dog food delivery brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Nom Nom was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. The Pets Table was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Nom Nom was listed before The Pets Table in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. The Farmer's Dog1st
  2. JustFoodForDogs2nd
  3. Ollie3rd
  4. Nom Nom4th
  5. The Pets Table5th
  6. PetPlate6th
  7. Spot & Tango7th
  8. Butternut Box–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • The Farmer's Dog5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • JustFoodForDogs5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ollie4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Nom Nom3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Spot & Tango2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • The Pets Table2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • PetPlate2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Butternut Box0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about fresh dog food delivery brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Nom Nom or The Pets Table more popular in search?

This chart shows how often people search Google for Nom Nom and The Pets Table by name. Each line represents a brand's share of searches for all eight fresh dog food delivery brands we track, month by month, from English-language searches worldwide.

Nom Nom and The Pets Table among fresh dog food delivery brands worldwide, by month

Share of searches by month for Nom Nom, The Pets Table. The figures are in the table below the chart.

View monthly share of searches table
MonthThe Farmer's DogButternut BoxNom NomSpot & TangoOllieJustFoodForDogsThe Pets TablePetPlate
Oct 202550.1%15.7%15.5%5.7%9.3%1.4%1.1%1.3%
Nov 202547.6%17.8%14.2%6.1%10.4%1.5%1.3%1.1%
Dec 202547.2%15.2%17.7%5.3%10.8%1.6%1.1%1.2%
Jan 202643.1%19.9%12.9%8.4%11.5%1.7%1.4%1.1%
Feb 202645.1%20.6%13.5%7.3%9.7%1.5%1.5%0.94%
Mar 202643.1%19.8%15.7%8.5%9.2%1.4%1.4%0.99%
Apr 202646%17.3%13.7%11%8.1%1.5%1.5%0.86%
May 202649.7%15.9%15.3%8.2%7.5%1.4%1.4%0.82%
Jun 202658.1%16%10.4%6.8%6.1%1.1%0.92%0.56%
Jul 202650.5%20.1%13.1%6.9%6.3%1.2%1.2%0.71%
Aug 202652.1%17%13.5%7.2%6.5%1.5%1.2%1%
Sep 202648.8%19.3%15.5%6.9%6.2%1.4%1.1%0.75%

How has the Nom Nom and The Pets Table comparison changed over the last 12 months?

3 findings

How did search popularity change for fresh dog food delivery brands worldwide in September 2026?

1 change
  1. In September 2026, Nom Nom gained share of searches among fresh dog food delivery brands worldwide, from 13.5% to 15.5%.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Nom Nom’s and The Pets Table’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Nom Nom

3 branded search terms

  • nom nom
  • nom nom now
  • nomnomnow

The Pets Table

1 branded search term

  • the pets table

How the Brand Demand Index is measured

Other head-to-heads among fresh dog food delivery brands

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